Alternatives to Calton Datx
Compare Calton Datx alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Calton Datx in 2026. Compare features, ratings, user reviews, pricing, and more from Calton Datx competitors and alternatives in order to make an informed decision for your business.
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1
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
2
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
3
MRI-Simmons
MRI-Simmons
MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. -
4
Amazon Omnichannel Metrics
Amazon
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized. -
5
comScore
comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts. -
6
Nielsen Marketing Cloud
Nielsen
Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data. -
7
DoubleVerify
DoubleVerify
Media quality and performance data is only valuable if it's timely, clear and actionable. Media planners and traders must be able to quickly assess campaign performance, troubleshoot issues, and optimize the buy. DV's dashboard and reporting engine make that possible — providing insights and controls that drive results. DV Pinnacle® is our unified service and analytics platform. Through DV Pinnacle®, advertisers can access quality and performance data across devices and buying platforms, including social —helping to turn insights into action. Plus, DV provides its proprietary Authentic Ad™ metric that shows which ads were seen, by a real person, in a brand-safe environment and in the intended geography — offering a definitive measure of quality across campaigns. Setting up your profile in DV Pinnacle® is simple and intuitive. Easy-to-interpret dashboards provide a snapshot of key quality and performance metrics, while in-depth reporting facilitates ongoing evaluation and optimization. -
8
Conviva
Conviva
Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies. -
9
Upwave
Upwave
Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies. -
10
Adswerve
Adswerve
Adswerve is a data, media, and technology platform that combines consulting, analytics infrastructure, and AI-powered solutions to help organizations transform their marketing data into actionable insights and measurable growth. It operates as an integrated system where data strategy, measurement, media execution, and AI capabilities are connected into a single workflow, allowing teams to move from raw data to optimized campaigns and decision-making. It focuses on building a strong data foundation through services such as data modeling, aggregation, automation, and martech implementation, ensuring that information flows accurately across systems and can be used effectively for analysis and activation. It enables organizations to unify advertising, analytics, and customer data using tools like Google Marketing Platform, Google Cloud, and Adobe Experience Platform, creating a centralized environment for understanding customer behavior and performance. -
11
Flashtalking
Flashtalking
Flashtalking is the leading independent global ad server for advertisers who value control of their own data and wish to separate media sales from delivery and measurement. Flashtalking’s creative management tools enable advertisers to personalize at scale by activating feeds and data with Decision Trees, our creative decisioning interface. Our native identity solutions and integrations with leading identity partners allow advertisers to reach their customers with true one-to-one messaging. Flashtalking’s reporting platform and advanced analytics provide advertisers with a comprehensive view of the customer journey and surface actionable insights. -
12
Veeva Crossfix DIFA
Veeva
Measure and optimize digital marketing with an always-on view of DTC advertising. Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior. Understand if your campaign is reaching the right audience and driving desired health behaviors. Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates. Connect digital campaign spending to business impact and ROI. A modern approach to data and analytics uses technology to protect the privacy of health information. Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Understand how personal and non-personal promotion work together to improve patient outcomes. Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. -
13
PlaceIQ
Precisely
Location Intelligence, expertly delivered. Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverage location-based insights to connect with and understand audiences. Leverage location data to execute on audience strategies with proven results. Measure foot traffic patterns to determine what’s driving real-world visits. Analyze movement patterns to uncover market insights and inform complex decisions. Access the highest quality location data by subscribing to a data license. -
14
Adcore
Adcore
Adcore Marketing Cloud is an all-in-one suite of marketing apps built to help marketers maximize ROAS from a single, integrated platform. It combines product feed management, campaign creation, monitoring, analytics, and optimization tools designed for performance-driven teams. With apps like Feeditor, Alerter, Media Blast, and Views, users can manage feeds, monitor digital assets, and control advertising accounts with ease. The platform supports e-commerce brands, agencies, and enterprises looking to scale across multiple advertising channels. Real-time alerts and advanced reporting help teams identify and fix issues before they impact performance. Adcore Marketing Cloud simplifies complex marketing operations while delivering measurable growth and efficiency. -
15
Keitaro
Apliteni OÜ
Ultimate advertising tracker designed for media buyers and publishers. Optimize, control, and protect your traffic. Focus on scaling up and generating profit. Our ultimate advertising tracker is the perfect tool for media buyers and publishers who want to take their advertising campaigns to the next level. With this tracker, you can optimize, control, and protect your traffic to ensure that you're getting the best results possible. One of the standout features of this tracker is its ability to provide every minute updated data and conversions attribution. This means that you can monitor your campaigns in real-time and make adjustments as needed to improve their performance. Additionally, the high-performance reports generated by this tracker will provide you with detailed insights into your campaigns, enabling you to make data-driven decisions.Starting Price: $49 per month -
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Nepa
Nepa
Nepa empowers businesses with insights through Brand Tracking, Marketing Mix Modelling, Campaign Evaluation, Paths to Purchase, and Category Insight solutions. We help you understand your market, optimize marketing performance, and drive smarter decisions. At Nepa, we combine advanced analytics with human expertise to help businesses navigate complex marketing landscapes. Our solutions include Brand Tracking to monitor your brand's performance, Marketing Mix Modeling to optimize your media investments, and Campaign Evaluation to measure marketing effectiveness. With Paths to Purchase, we uncover the journey your customers take to choose your brand, while Category Insight helps you understand shifts in market dynamics. Designed to meet real client challenges, our data-driven solutions provide actionable insights that drive smarter decisions, stronger strategies, and measurable growth. -
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Podscribe
Podscribe
Podscribe is an independent podcast and audio advertising measurement, attribution, verification, and analytics platform that helps advertisers, agencies, and publishers understand and prove the real impact of their audio ad campaigns across podcasts, streaming audio, CTV, and other hard-to-measure media by using pixel-based tracking, multi-touch attribution, and incrementality testing to connect ad exposure with conversions and lift ROI. It automates ad verification with AI-enabled airchecks and quality checks, confirms that ads ran as planned, and provides real-time dashboards with reach, frequency, geo, and audience insights so teams can optimize performance and make data-driven decisions without manual work. Podscribe also offers competitive intelligence and benchmarking tools, monthly industry rankings of top podcasts, publishers, and advertisers, and audience segment analysis powered by household-level data, enabling smarter media planning and audience discovery. -
18
LocalAds
OneLocal
Maximize your results with smarter online advertising. From landing pages to targeting to design, we'll take care of everything for you. Let us cover the constantly evolving practices of social media while you focus on what you're best at — running your business. The right strategy will get you the right customers. We create strategic ad campaigns to reach the most valuable target audience of paying customers. The ads that make brands and convert are those that send an unmistakable, clear message about a product. LocalAds Features. Through social media, search and re-targeting, our dedicated specialists use data-driven strategies to ensure you’re getting your desired results. Conversion-optimized landing pages. We create ads and landing pages that are optimized for turning leads into customers. Multi-channel approach. We're experts on all ad channels, but we favor the ones that bring the most conversions for your business. -
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Digital Marketing Center
Microsoft
Microsoft Advertising has an exciting new platform called Digital Marketing Center, a Microsoft Garage project. DMC helps small and medium-sized business owners manage their digital marketing across not just Microsoft Advertising, but also leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. -
20
Oracle Advertising
Oracle
Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns. Make the biggest impact with your advertising by understanding your customers and most valuable prospects on a whole new level. Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud. Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety. -
21
Sellforte
Sellforte
On average, advertisers are burning 10-15% of their media budgets due to bad analytics. Sellforte's SaaS solution helps you to unleash the missed business opportunity. Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis. With the slogan "Unleash the impact" we want to highlight our focus on releasing business impact from marketing data by using our proprietary data science algorithms on the platform and deep industry expertise for retail, ecommerce, and telecom industries.Starting Price: €490 per month -
22
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
23
Flagram
Flagram
Flagram is an online platform for advertising placement across social media and messaging platforms. We help businesses discover suitable channels for promotion, manage campaigns efficiently, and work with advertising placements in a transparent and secure environment. The platform includes a catalog of verified channels and communities with detailed analytics, audience insights, engagement metrics, and pricing data. Users can search for placements by category, audience type, and budget, while tracking campaign performance in real time. Flagram also provides automated campaign management tools, advertising labeling (ERID) compliant with legal requirements, secure transactions between advertisers and channel owners, reporting documents, and placement monitoring. The service is available 24/7 and is suitable for both small businesses and large marketing agencies.Starting Price: $1 -
24
Optable
Optable
End-to-end data clean room platform, integrated for activation. Publishers and advertisers use Optable data clean room technology to securely plan, activate and measure advertising campaigns. A new generation of privacy-preserving data collaboration software. Optable customers can collaborate with their customers and partners, including those who aren't Optable customers themselves. This can be done using the platform's Flash Nodes, allowing to invite other parties into a secure environment. Optable offers a decentralized identity infrastructure, allowing to build of private identity graphs. The infrastructure provides means for creating purpose-limited, permission data clean rooms that minimize data movement. Interoperability with data warehouses and other data clean rooms is key. The use of our open-source software allows third-party platforms to match data with Optable customers, as well as implement secure clean room functions for their own use. -
25
LMX (Location Media Xchange)
Moving Walls
Location Media Xchange (LMX) is the supply-side platform of the Moving Walls Group, delivering advanced MediaTech solutions that empower OOH media owners to scale their operations. LMX's comprehensive platform offers a full-stack solution, including Revenue Management, Inventory Management, Programmatic DOOH Enablement, Audience Measurement & Attribution, and Dynamic Content Management, among other on-demand capabilities. The Revenue Management tools help media owners optimize their financial performance, while Inventory Management ensures efficient use of media assets. Programmatic DOOH Enablement automates the buying and selling of digital advertising space, increasing efficiency and accuracy. Audience Measurement & Attribution provide insights into the effectiveness of ads, allowing for strategic refinements. Dynamic Content Management enables real-time updates and personalization of advertising content. Trusted by over 500 global media owners! -
26
Amobee
Amobee
Amobee is a unified advertising platform that integrates TV, connected TV, digital, and social media advertising, enabling advertisers to engage audiences across all media channels. Amobee offers unified workflows for planning, buying, and measurement, driving incremental performance. With tools like TV amplifiers, advertisers can extend linear TV audience targeting to CTV, digital, and social platforms, achieving precise control over campaigns. Amobee's 4Screen reports provide holistic insights into consumer actions across the full marketing funnel, allowing for data-driven decision-making. Additionally, it offers solutions for broadcasters to optimize yield across their media portfolios, maximizing revenue from TV in all its forms with cross-platform tools for planning, sales, and measurement. -
27
Measured
Measured
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test -
28
PlaceLinks
PlaceLinks
A rapid implementation for media tracking and reporting. Increase customer loyalty with superior reporting. Eliminate the cost, time and risk associated with building online systems. Use as a strategic platform base for specialized ad servers. PlaceLinks helps advertisers, publishers and agencies to succeed in internet search advertising, mobile and social media and call reporting. We provide best-of-breed reporting and analysis platforms for online ad reporting, data integration, search engines, and directories. We help publishers make the most of their search engine investment with taxonomy conversions, search engine tuning and consulting. We innovate in video, with custom video player programming and play measurement. We have built and operated reporting portals for multiple clients and have invested substantially in the infrastructure required to report on internet search, tracked call data, weblogs and shopping transactions. -
29
Alembic
Alembic
Unveil marketing’s true impact with an AI that curates billions of rows of data in real time to drive more revenue. Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spending with competitive landscape changes. Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spending on platforms. Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics. Get revenue-enabling, comprehensive, and near-real-time reads from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels. -
30
Zoomph
Zoomph
Helping teams, brands, and agencies measure the value of sponsorships & understand their audiences. Download our free industry reports for exclusive access to the latest insights and trends across all major sports leagues. Zoomph’s Broadcast Solution provides unparalleled television coverage and viewership analysis, bringing the precision of digital reporting to traditional television. Stay ahead of the game with metrics that accurately measure partner performance across broadcasts. Track all the events that matter most on your authentic RSNs. Home and Away, whether national or regional — we got you covered. Leverage Industry Standard metrics like Viewership, Publicity Value, and more for reporting to all your partners. Logo detection, automated tagging and turnkey reporting makes managing and monitoring partner exposure on social media easier than ever. Monitor and measure content from Twitter, Instagram, Facebook, TikTok, YouTube and Twitch. -
31
Haus
Haus
Haus is a marketing science platform that enables brands to measure the precise business impact of their advertising efforts, both online and offline, through automated incrementality experiments. It offers products like GeoLift for geo-based incrementality testing, Causal Attribution for day-to-day incrementality reporting, and the upcoming Causal MMM for incrementality-powered media mix modeling. These tools allow users to design and launch experiments in minutes, obtain results in as little as two weeks, and optimize marketing investments with daily incrementality reporting. Haus emphasizes privacy-durable solutions that do not rely on pixels, cookies, or personally identifiable information, ensuring compliance with evolving privacy regulations. -
32
Ortto
Ortto
Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.Starting Price: $199 per month -
33
Quotient for Advertisers
Quotient Technology
A consumer’s path to purchase has many touchpoints. So should your marketing. Quotient for Advertisers enables brands to plan, execute, measure and build on the impact of every interaction on a consumer’s journey to purchase and loyalty through our leading promotions and media platforms. The Quotient Media Platform enables advertisers to plan, buy and measure the impact of media placements as part of an integrated media campaign. Whether through our full-service model or our self-service capabilities, advertisers can access first-party data to design, target and measure campaigns to maximize consumer engagement and return on ad spend. -
34
Salyence
Salyence
Salyence is a brand measurement platform built for marketers who look beyond broken click-based attribution to track the leading indicators of market share. It unifies your digital footprint into a single source of truth, measuring Share of Search (Google), Social Share of Voice, and AI Share of Recommendation (visibility across platforms like ChatGPT and Gemini). Instead of single-prompt guesswork, Salyence runs hundreds of automated test variations to map your brand’s presence on the modern digital shelf. It exposes "ghost competitors"—peripheral brands quietly stealing your market share before traditional reporting catches them. Paired with a diagnostic executive email series, Salyence acts as an automated effectiveness consultant, translating raw data into boardroom-ready strategic action plans to help you defend market share and justify your brand budget to the C-suite. Stop counting clicks. Start measuring your brand's true digital availability.Starting Price: $45/month -
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Adin.ai
Adin.ai
We provide a highly intelligent digital ad management platform that redefines the way businesses interact with advertising. Our AI-based platform operates across channels, allowing you to plan, buy, and optimize your media investments in seconds. Leveraging the power of blockchain technology, we ensure a level of transparency and security for enterprises unparalleled in the industry. Our platform’s unique capabilities allow for real-time optimization, enhancing your advertising strategy’s efficiency and impact. We believe in the power of technology to democratize the advertising industry, and we are committed to providing intelligent solutions that drive measurable results. The advanced algorithm recognizes hundreds of relationships between metrics and calculates effectiveness scores based on the results. Thus, everyone can see the success of brand/campaign at a glance. -
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Cassandra
Cassandra
Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales. -
37
Synetiq
Synetiq
Synetiq is an emotional data & marketing intelligence company serving 80+ premium advertisers and their agencies across Europe. Synetiq leverages cutting-edge biometric technology and the latest neuroscience to drive business growth, build brands & encourage engagement. Understand your audience, and your competitors, learn from the worst & the best, get inspired & save money on production. Minimize your risks, test ideas safely, get real-life feedback, buy media for your best version, and learn how to improve performance. Increase your efficiency, optimize creatives on the fly, stay ahead of your competition, and follow & understand your market. Using the latest biometric sensors to measure brain waves, heart rate, skin conductance, and eye movements, we are able to detect and quantify human emotions. Every year, we test thousands of consumers and thousands of video ads with our standardized methodology. The data we collect serves as an excellent benchmark for our clients. -
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Bliss Point by Tinuiti
Tinuiti
Bliss Point by Tinuiti is a patented, AI- and machine-learning-powered marketing measurement and decision platform that centralizes and unifies performance insights across a brand’s full media mix, including online, offline, brand, creative, and customer data, so marketers can uncover what drives growth and eliminate wasted spend. It combines multiple advanced tools into one measurement suite, such as Rapid Media Mix Modeling (rMMM) for fast, transparent causal media analysis, Always-On Incrementality Testing to continuously validate the true impact of channels, Brand Equity measurement to link media investments to brand outcomes and revenue, Creative Insights to identify high-impact creative attributes, Geo Media Mix Modeling to optimize by location, and Customer Insights that turn first-party data into detailed demographic segmentation and penetration analysis. -
39
SOOMLA
SOOMLA
SOOMLA addresses the information gap for mobile app publishers who use in-app advertising. Our platform allows app marketers to measure user level ad LTV, attribute ad revenue to marketing activity and target ad whales via various marketing channels. Furthermore, monetization teams can use our platform to evolve a data-driven approach to optimizing their ad inventory. Finally, we provide raw data access that allows the entire organization to make better decisions.Starting Price: $999 per month -
40
Forvio
Forvio
Forvio enhances the capabilities of advertisers by providing an advanced Marketing Mix Modeling solution. It maximizes attribution visibility and optimizes budget allocation. The built-in integrations enable automatic data loading, model calibration with incremental experiments, and budget planning using an advanced constraint-based scenario planner. As a Meta measurement partner, Forvio delivers exceptional solutions to advertisers.Starting Price: $299 -
41
TransUnion TruAudience
TransUnion
Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements. -
42
Trackier
CloudStuff Technology Pvt Ltd
The Trackier Performance Marketing Platform (formerly vNative) enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.Starting Price: $299.00/month -
43
Intelitics
Intelitics
Intelitics is a simple-to-use and easy-to-decipher, advanced, data driven marketing platform for global advertisers and publishers to engage and create meaningful revenue opportunities together. The first iGaming tracking platform with an emphasis on real-time tracking. Our technology ensures accurate reporting of your KPIs and metrics allowing you to get detailed statistics on the performance of your various campaigns, markets, and products. Accurately track mobile leads and sales along with mobile app installs and in-app events. Track conversions and actions on all devices, including smartphones and tablets. Track all media channels: search, email, display, retargeting, affiliate, etc. Get Big Data insights on the most comprehensive tracking platform available. On one system you can track, analyze, and optimize all your marketing channels. Create custom, data-driven alerts that will keep you informed of critical changes to performance of campaigns and media partners. -
44
Axon
Axon
Axon.ai is an AI-driven advertising and customer acquisition platform built by AppLovin that helps businesses reach, engage, and convert users at scale by leveraging machine learning to match advertiser goals with ideal audiences across a global ecosystem of apps and media. It powers Axon Ads Manager, a self-serve platform where advertisers can set performance objectives (like return-on-ad-spend or cost per action), and Axon’s predictive AI evaluates potential impressions, determines bid strategies, and automates optimization in real time to maximize campaign efficiency and outcomes. It supports diverse ad formats (including full-screen mobile video and interactive content) and provides tools for campaign setup, creative management, pixel tracking, measurement, and optimization so teams can launch and scale user acquisition quickly without deep manual intervention. -
45
iSpot.tv
iSpot.tv
Justify and optimize TV advertising investments. Fast, accurate, actionable cross-screen measurement and attribution you can trust. Don't settle for waiting weeks or months to report on cross-screen TV advertising performance and make optimizations. Avoid inaccurate TV ad measurement that impedes confidence and distorts reporting and predictions. Gain the functionality and support you need to turn insights into action and continuously drive ROAS. iSpot measures impressions and performance of all TV ads, leveraging our proprietary ad catalog and airings data, exclusive access to 16M Smart TVs and direct integrations with 300+ streaming platforms and DSPs. iSpot has acquired Ace Metrix, expanding TV ad measurement and attribution capabilities to include survey-based creative assessment. Now, advertisers have the ability to seamlessly track both the business outcomes and the brand impact of TV and video advertising. -
46
Bonsai
Bonsai
Bonsai is a cloud-based marketing measurement and automation platform that gives brands a highly accurate view of marketing performance across all channels while allowing full control to automate growth. On Bonsai’s platform, you can use advanced algorithms that train ad platforms (like Google and Meta) to buy clicks that are more likely to generate real business results, rather than just clicks, prioritizing high-value clicks based on attributes gleaned from past performance. They also provide built-in audience analytics, with automatic measurement of customer journeys (online and offline), segmentation by recency, frequency, monetization (RFM), geography, technology and behavior, without needing extra tracking code. For budget planning, Bonsai turns insights from its marketing mix modeling into actionable, profit-focused budget allocations, helping brands identify diminishing returns and optimize spend across channels.Starting Price: $1500 per month -
47
AudienceProject
AudienceProject
AudienceProject is more than just another technology provider; we provide a marketing and advertising platform, designed for businesses who want to get the most value from their advertising spend or inventory. AudienceProject helps you attract more advertisers and get a bigger share of the advertising spend by delivering reach within advertisers’ desired audiences – and continuously increasing their return on investment. Strengthen your role as a trusted advisor and grow your business by helping your clients identify and reach their key consumers – and continuously increasing their return on investment. Get more value from your advertising spend and grow your brand by identifying key consumers, reaching more people like them, and continuously optimizing campaigns across channels. Maximize ad spend ROI. Measure and evaluate your advertising across media, channels, and platforms and make more, informed decisions. -
48
Curated.Media
Curated.Media
Curated.Media is a self-service, independent programmatic media curation platform that helps advertisers, agencies, and programmatic media buyers streamline how they build, manage, and activate curated Private Marketplace (PMP) deals and inventory packages across digital advertising channels. It enables users to access a library of curated PMPs or create custom PMPs that combine publisher first-party data, third-party audience layers, and context-specific inventory, such as CTV packages or performance-oriented placements, to align with precise targeting and KPI goals. It emphasizes control, transparency, and efficiency by letting buyers shape supply, cut out intermediaries, and directly curate the inventory they activate, reducing operational friction and improving campaign performance compared with unmanaged programmatic buys. Features support layering audience signals, choosing inventory based on context or performance, and optimizing deals with data-driven insights.Starting Price: Free -
49
Unbound Insights
Bridgeline Digital
Measure effectiveness for continuous optimization. Align your multichannel marketing efforts to key business goals and measures their effectiveness. Optimize campaigns to ensure the highest degree of success. Robust reporting capabilities to track and measure overall usage and behavior, demographics, key metrics as well as specific asset watches. Deliver persuasive content based on specific audience segments and profiles deriving from interest, past history, location, referrer & more! Our intuitive reports provide deep insight and visibility of usage and behavior across your web properties, so you can manage risk and drive optimization. Visits, journey patterns, downloads, conversions, keywords. Provides an aggregate overview of key analytics and performance indicators. Helps you gain an understanding of who your visitors are, where they’ve come from, and the effectiveness of your buyer persona strategies. -
50
Amazon Brand Lift
Amazon
Your brand can use Amazon Brand Lift to measure the recognition, attitudes, preferences, favorability, intention, and recall of customer ads. The participation of the Amazon Shopper Panel community helps provide insights into the impact of your campaigns in the context of your brand measurement goals. Amazon's Brand Lift studios are designed for advertisers to quantify the impact of their campaigns on the top and middle parts of the marketing funnel clearly, easily, quickly, and safely. Amazon's Brand Lift lets you see the overall increase in brand statistics for your ads, as well as analyze the aggregate survey results by audience segment, including age range, family income, gender identity, frequency of ads, type of ad, and device. Choose which campaign to measure, create survey questions using guidance templates, and review your study results on demand. You can also receive results directly through the Amazon Ads API.
