Semrush

Pros: Everything that this tool offers is splendid, the competitor analysis specifically is what Semrush excels at, allowing users to gain valuable insights into competitors' strategies. This is the #1 feature that helps us elevate our clients' websites.

Cons: Due to its extensive features, you might need more time to properly onboard and learn the tool. In addition to that, the tool satisfies our needs to full extent.

Overall: This is an indispensable tool for agencies and freelancers looking to excel in digital marketing. The feature set covers SEO, competitor analysis, content marketing, and PPC advertising position which makes these insights extremely valuable.

Pros: It becomes a bit difficult at first to get used to this type of platform where there is a large amount of data and graphics, but Semrush tools are very easy to learn and besides the intuitive way that you get to use It makes it much easier for people who start the world of digital marketing, which combined with SEO tools can have a better positioning on the internet and make a brand go far, being able to apply the best effective strategies according to the data obtained with this platform.

Tools that enable deep keyword research provide a wealth of detailed information about the data for each keyword being researched, this includes the impact and volume/frequency that is searched for, as well as generating Cost per click that is generated and the competitions to which they are associated with the keywords that are being investigated. Also, among the many functions that Semrush offers for keyword research, this platform shows me suggestions for keyword suggestions that may be better with the industry that I am managing, this being convenient since that way I can better market the content which is generated more sales.

It is useful with auditing websites as well as links as well as backlinks. This is perfect for viewing the performance of a website as it is important to know if it is performing well and following trends, with this you can pretty much see the health of a site. Another thing that the panel gives me is the list of possible problems where I can visualize the weak points which I should focus more on when working on the failures and not only that, I have been able to program a bot that does crawling that automatically facilitates the monitoring of the processes that the site has both for any domain and subdomain that I am managing.

It is possible to obtain detailed reports of each one of the errors that are being presented, this more than all helps me to identify problems when a website is very large and thus more easily notice when a link is working. In the event that it really is not an error, they can also be hidden, this happens often since not everything is perfect, so they can be hidden so that those errors that are false positives do not appear directly.

Cons: The factors that I consider to be negative characteristics of Semrush, I only have a couple of opinions about what should be improved within this platform that may be useful to be able to give importance to, since I see that it has focused more on other features than on certain problems which for me would also have to have a certain priority. These are:

There is a lack of functions to be polished, one of these is the management of social networks since it lacks features and tools to be considered a good function that can be useful for the management of social networks. It has the basics, which is to be able to make a post and track the performance that the publication is having, and you can also have direct contact with the followers on this same platform, but more advanced tools are missing in the programming of the publications, such as the view in overview in a calendar about queued posts. Also, the analysis reports should be more customizable since the statistics and analysis of Semrush is very short compared to other competitors, such as the detailed analysis of the business profile created in Google.

In my opinion, the prices are high for a small company or individual people who want to boost their own business, it seems that Semrush only focuses on medium-sized companies and up because even additional users have seemed very high in price, so It can be taken as an overvalued price. With this I am not saying that you cannot have a good performance with this SEO tool, but there are competitors that offer much more flexible plans and that can even give better results for some people or small companies.

Overall: It has given me a better way to be able to apply SEO and digital marketing, the solutions that using Semrush tools have provided me have achieved benefits in being able to enhance my work by having more visualizations, positioning and interactions with a large number of users, thus becoming a good return on investment by generating more sales through the strategies applied with this platform. A large part of my work is based on conducting keyword research, with this I can identify keywords that have high value and that lead to obtaining a good response on the internet by optimizing my content, thus being able to increase the traffic of a website thanks to that I manage to obtain a better position in the search engines thanks to the qualifications that I obtain.

Being able to audit a website with Semrush helps me identify what problems I may be having when applying SEO, this has guaranteed me that websites have better optimization by having better performance with the strategies applied correctly and the analysis that I obtain with this platform. Another of the advantages that I have managed to achieve with Semrush is being able to measure the competition and be able to know at what level I am located, in order to take into account that if something is working for me or not and in addition to being able to take advantage of new opportunities which I have only been able to achieve through the information obtained through this platform about what is working in the industry where I am.

The tools of this platform are invaluable since it has powerful features that have allowed me to achieve and overcome many challenges that digital marketing entails, thus having greater success by obtaining good results. Semrush has allowed me to fully monitor my SEO since it is one of the important aspects for a business to grow, so if it is not being monitored periodically to improve strategies and apply the best decisions of the changes that are made daily in the world because simply the website will remain in the deepest part of the internet. For this reason, this tool has been useful to me because I can not only monitor the websites I manage but also the competitors.

Pros: I want to say mainly the customer service I had with this platform, it has solved many problems for me at the time of implementing this platform during my first days. Thanks to the Semrush team I have been able to facilitate and automate marketing within my company since it has provided me with business strategies to be able to get the most out of the strategies and implement new solutions to expand the company through networks or social media.

With this platform you can also carry out an audit with the social networks and the website of my company. This helped me to a great extent to have an idea of the performance of the marketing applied within my company with the strategies that could be carried out with this platform. Thanks to Semrush, I have been able to have good metrics with my social networks and my website to have a good positioning Thanks to applied SEO.

Provides the most searched keywords When finding my website. This was very useful to me since I can apply the best techniques to continue appearing in search engines more easily when a user wants to find something that my company can provide with the services we offer. You can not only look at the traffic of my website but also that of the competition in order to apply the improvement of the strategy thanks to this data, which is very powerful, as well as the keywords that are related to my industry.

This platform has also given me the power to track links. Thanks to this I have been able to determine the sources of the users when entering the links published on my website or generated from this platform. With this I can focus more. We apply strategies depending on where the users come from and thus reinforce all the possible characteristics.

Semrush has a tool called Keyword enerator which has given us a better keyword thanks to its panel that shows the impact of these keywords combined in different ways. This is essential for us or any company since we can see the trend of these keywords over time and also the number of people searching for those keywords. The metrics with this tool have been very key for us since we can generate ideas to obtain a good positioning for our website and do better SEO.

Cons: This platform only focuses on a search engine which is Google. This provides a limitation since I would like to be able to have more options with search engines such as Bing, Yahoo! or Yandex. If this platform did not have that company limitation, it could have a broad search to better determine its SEO without only having to focus on the market that Google offers. So if they could open the doors to other search engines, this form right now would be the perfect tool for people who are marketing within their company or as individuals.

It is a bit expensive compared to other platforms to perform SEO, for company efforts it is better to use another platform that is not this one, because if it is not used correctly to improve or enhance your company through SEO, then it will not have a good performance in your ROI. I would recommend first implementing a strategy and applying the free version or a very basic plan to measure performance before buying or acquiring the most advanced service of this platform, although the most expensive plans have more features, I do not recommend paying so much for one price at a time. that it will not benefit.

Honestly for me it does not have a good user experience on the platform, since sometimes it is confusing to find certain tools which can take a while in the process of working when applying SEO with Semrush. So sometimes it's hard to adapt a bit. However, as you learn about this platform, you get used to where each tool is located to a certain extent. But I hope there will be an interface improvement as it would make it easier for new users to better understand this platform without navigating through so many tutorials. or simply improve Or explain more in detail as if it were a tour to facilitate the understanding of this platform.

It is not easy to customize your reports since there is some information that obstructs what we need most within my company. So I would like to have the ability to determine what I want to see when displaying the results within the generated reports. This would improve the analysis process to be able to apply a better strategy with the results obtained, since with the reports that they currently show, confusion is noted at the time of decision making and it is vital to be able to understand the graphs that they show to get the potential out of this platform.

Overall: This platform gives us good support to be able to keep track of all the social networks of Our Company. Semrush provides us with complete reports of all the results obtained when performing SEO, it also shows us the most used words what users use to find our website or a social network, the same happens with the generated links since it can be fully tracked and generate a report these.

It has also been useful to be able to use the Keyword Magic Tool to be able to generate keywords depending on the industry or the services that my company offers. This helps me get closer to users and can provide solutions related to my industry and also be able to scale my company by being able to expand with potential clients. With Semrush I have been able to get high traffic on my company's website by having more visibility and being better positioned in Google search as well as obtaining more sales of the services that I offer within this my company.

Pros: Competitive research is one of the best tools in the market, tracking and seeing competitive SEO research, website visits, keywords and more, platform really excels on that.

Cons: Theres not much to dislike about the platform, I think it does the job pretty well with everything it offers.

Overall: We had a great time using the platform, like I mentioned the competitive analysis is really a strong product, identifying competitor keywords, seeing ad spend is incredibly valuable for positioning and strategy.

Pros: º As the main function and the most important is how to have a complete study of the keywords, with this I can have a more exhaustive investigation being able to keep a record and monitor how impactful these keywords will be within my website. It is important for me to be able to choose the best words to stand out in Google search, having a good positioning that generates a good rate of visitors that help expand my company when they reach more people.

º I can have an analysis of the competition in order to know if the impact that I am causing is less or greater in relation to the impact that my company is causing at the time. This function is very advantageous and you can take advantage of it to measure yourself against others and know what you could be doing wrong so that you can understand what my competition is doing so that they have better traffic and positioning of their site.

º I love that I can have an analysis of the metrics with the search requests, this for me is a good complement to carry out a good SEO since I can understand to what extent I have been able to take advantage of the SEO that I have done on my website since I have data that has prostrated me if the user has stayed for X time. I have been able to see the percentage of sessions that have used the search, I can have the refinement, page views per search, etc.

º The price may not be beneficial, but at least Semrush has a fairly flexible population period knowing how powerful this tool can be. It has a period of 7 days that allows you to test the functions that you think can benefit your company the most and thus have an opinion about this platform before making the decision to purchase one of the plans it offers.

º This tool may seem complicated but it is not because it is tailored so that any user inexperienced in SEO can improve their site without having much knowledge on the subject. In addition, it is important to note that it has a good support team that guides the user when they have a question or confusion when using a function within this platform.

Cons: º I have been able to check with other SEO platforms and I have noticed that the reports of the traffic metrics of my website have been a bit inaccurate in some cases, sometimes I have to wait a while for them to settle and give me data more exact and concrete. I am a little concerned that the impact that good SEO is causing is not reflected exactly, since if they do not show the correct data then it seems that I am not doing everything right.

º This platform does not detect the changes made to the site, it is a bit annoying to have to wait a couple of days to be able to scan the site when we have made a change which is to improve an aspect or add new sections to the website. I would like it not to store the cache but just start everything from scratch so I don't have to wait so long to perform an analysis of my company's website.

º Its price is somewhat expensive to only pay a monthly payment and that it is only used very rarely. I can understand that this platform is a perfect fit for a consulting company however any company can use Semrush to boost their website and see which keywords are doing better with their site. So it should have more affordable prices for when it is used very little, such as paying per day or for use of functions.

º I would like Semrush to go a little further and give more details of the site such as heat maps. Knowing how visitors interact with the website is valuable information and it would be useful if this platform had that tool that would help improve aspects of the website if necessary.

º It does not work to work collaboratively, this is quite a big impediment since if I want to work on SEO with my work team, each one would have to have their accounts with their premium memberships to be able to do that work. I would like a certain number of people to be allowed within the plans to work on the SEO of a single site, thus facilitating work together with others.

Overall: I have obtained the best SEO practices thanks to Semrush since this tool has guided me step by step on what keywords I can use on my site to help boost its reach. It is incredible how I can obtain data on the potential that my company is receiving through this platform, it has fascinated me that everything can be measurable to apply or not the best corrections to reach more people. He was also able to track the market in general to get a closer look at what I should apply to rank well in search engines. The CLS score has improved a lot, being able to have a better percentage than what we had before when it came to performing an SEO manually, which is a very heavy job if it is not done automatically.

Pros: A very good SEO tool, strong analysis of search terms and intuitive interface. Very good data and reasonably priced.

Cons: It has good data, but compared to other platforms the data in terms of volumes seems less accurate.

Overall: A good SEO tool, not as accurate in terms of volume as it could be, but it has an intuitive interface and is reasonably priced.

Pros: This platform is extremely detailed and has so much to offer. You really can examine all of the SEO data one would need to help a client be optimized online.

Cons: This platform can oftentimes be overwhelming with the amount of data point options. I would recommend taking a training or having a well-versed college walk you through it.

Overall: Overall, an excellent product for SEOs. It can be pricey, but I would say for what you get from it is worth every dollar.

Pros: Domain audits.
Keyword Magic Tool is awesome and very useful.
Keyword phrases are great for headers and alt text.

Cons: I feel like some of the features overlap and could be integrated together. I think its just a bit of a learning curve on my part though.

Overall: Great software. I always use when planning new pages on my website, generating keywords for advertising campaigns, or crafting alt text and blog titles.

Pros: SEMrush is a very good platform for amateurs to learn the basics of SEM. It has some great courses as well.

Cons: We are really fond of SEMrush and have not had any issues.

Overall: Overall we are liking using SEMrush. It is not only insightful but also knowledgeable and we learn something new everyday.

Pros: Love the keyword level insights across all URLs for all sites in the internet.
Easy to use UI but it's getting to a point where it is has too many things.

Cons: Pricing is high for what you get compared to other tools like AHREFs.

Overall: Happy user who has used this for many years but looking at switching away to cheaper tools that offer similar functionality.

Pros: SEMrush is a very handy search engine optimization tool. It offers great SEO management for pages and social media. It helps to best SEO friendly keyword to effectively optimize for best SEO.

Cons: It worked great for me. Nothing to share about cons.

Overall: SEMrush is a leading SEO tool. This tool is a very productive and most effective SEO tool I ever used. It provides a great amount of analytics data and information to boost SEO. I highly recommend this tool.

Pros: SEMrush is a complete package of business needs. It helps you make moat effective strategy for your business campaign. It helps you boost your sales, user engagement and with an increase in revenue.

Cons: SEMrush is an outstanding, tool. Never had any issues.

Overall: SEMrush is a complete package for any category website. Overall I use SEMrush on my marketing website and it delivers the best way to improve the effectiveness of marketing websites. It helps me build the most effective strategy for my marketing.

Pros: Semrush is feature packed platform for all your SEO anf Marketing needs.
It includes
1. Technical SEO Site Audit
2. Best in Industry- Keyword Finder/Research
3. Back link Management
4. Content Template
5. Organic Traffic Insights
6. Comparing your performance with competitors.

Cons: The feature of Comparing your performance with your competitors some time compares you with a completely different niche.

Overall: The best part of this pack is Magic keyword finder, It completely eliminates all your guesswork and you start working on Keywords which are backed by search volume. The site auditing feature is of much use, it helps you know the from where the Backlinks are coming. You can use this feature to keep a track of Backlink source of your competitors. Traffic Insights - It helps analyzing the the categorization of the incoming traffics, Our Promotions and marketing depends much upon this.

Pros: Reliable & in-depth keyword search.
Easy even for beginners.
Useful set of tools.
Comprehensive dashboard.
Affordable.

Cons: User Interface needs a refresher.
Support can be improved for faster responses.

Overall: SEMrush is a great tool for in-depth SEO analytics. Its excellent keyword research and website optimization toolset makes it one of the best all-in-one digital marketing solution.

Pros: Easy to use to set up and run an analysis for your URL for your business and breaks down your traffic.

Cons: You need a subscription as there's not much for free.

Overall: Overall it's a good tool and works really well. Well established and trusted so that's another major bonus.

Pros: SEMrush is one of the best tools I have ever come across. It is best for GAP analysis and backlink audit. SEMrush is also helpful when it comes to finding new link building prospects. Overall, I love this tool. I use it on a daily basis and I recommend it to everyone who is directly or indirectly associated with SEO.

Cons: For the bulk backlink analysis tool, it would be very helpful if SEMrush also provides a toxic score for each website. Based on the toxic score we can judge whether to keep or disavow the backlinks.

Overall: I have been using SEMrush for more than 2 years. SEMrush is the best tool for backlink analysis and GAP analysis. I recommend SEMrush to every marketer.

Pros: Best competitor analysis tool.
Also, running campaigns can be much easier for the marketing team with the feature-rich SEMrush tool.

Cons: Keyword accuracy
Design interface
Also, the graphs can be made better, or customizable.

Overall: A perfect tool for audit, campaign management and research.
Using SEMrush has made the tasks of marketing team much easier and quicker.

Pros: SEMrush is my favorite competitive intelligence and SEO tool. I use it to keep track of our SEO efforts with position tracking along with competitive backlink analysis. This tool has paid for itself and regularly makes you look like a real professional marketer. The reports are sharp and its not too hard to learn if you're willing to put in the time.

Cons: The number of things that you can do with this tool can make learning it difficult. There are also some features that are not as fleshed out as they could be, but still very happy with its core uses. I also wish they integrated with Matomo because we do not use google analytics and cannot take advantage of that integration.

Overall: I started with the free trial a few years ago and would use it in one off competitive searches for a while. Since upgrading to the Guru plan, I would definitely recommend going with the paid version to get the historical data and the keyword tracking as it helped us make more informed decisions and identify and capitalize on areas of growth that we would have never known about.