Audience

User Acquisition Managers, App Marketers, Digital Marketers, and App Developers

About Kochava

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform.

Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO).

Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

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Pricing

Starting Price:
FREE
Pricing Details:
Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less.

Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

API:
Yes, Kochava offers API access
See Integrations

Ratings/Reviews - 4 User Reviews

Overall 4.5 / 5
ease 4.5 / 5
features 4.0 / 5
design 3.8 / 5
support 4.2 / 5
More Reviews Write a Review

Company Information

Kochava
Founded: 2011
United States
www.kochava.com

Videos and Screen Captures

Omnichannel measurement in one dashboard

Omnichannel measurement in one dashboard

Omnichannel measurement in one dashboard Deep linking & QR code tools Configurable campaign measurement & attribution Unified cost data aggregation Full-funnel event measurement & analytics Database-level access to your data
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Product Details

Platforms Supported
Cloud
Windows
Mac
iPhone
iPad
Android
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
Phone Support
24/7 Live Support
Online

Kochava Frequently Asked Questions

Q: What kinds of users and organization types does Kochava work with?
Q: What languages does Kochava support in their product?
Q: What kind of support options does Kochava offer?
Q: What other applications or services does Kochava integrate with?
Q: Does Kochava have an API?
Q: Does Kochava have a mobile app?
Q: What type of training does Kochava provide?
Q: Does Kochava offer a free trial?
Q: How much does Kochava cost?
Q: What pricing for support is available for Kochava?
Q: What pricing for training is available for Kochava?

Kochava Product Features

AB Testing

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Multivariate Testing Supported
Split Testing Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported
Statistical Relevance Analysis Not Supported
Surveys Not Supported
Test Scheduling Not Supported
Visual Editor Not Supported

Campaign Management

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Multi-Campaign Supported
Lead Management Not Supported

Click Fraud

Account Alerts Supported
Activity Monitoring Supported
IP Address Monitoring Supported
IP Blocking Supported
Keyword Tracking Supported
Risk Assessment Supported
Refund Management Not Supported
Time on Site Tracking Not Supported

Consent Management Platforms

CCPA Compliance Supported
GDPR Compliance Supported
Additional Users / Permissions Not Supported
Automatic Cookie-Blocking Not Supported
CMS Integration Not Supported
Cookie Crawling Not Supported
Design/Branding Customization Not Supported
Fingerprinting Not Supported
IAB Compliance Not Supported
Reporting / Analytics Not Supported
Responsive Design Not Supported
Subdomains Compatibility Not Supported
Tag Manager Integration Not Supported
Whitelabel Solution Not Supported

Customer Data Platforms (CDP)

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Data Analysis

Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Supported
Statistical Modeling Supported
Data Discovery Not Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Text Analytics Not Supported

Data Management

Customer Data Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Security Supported
Data Migration Not Supported
Data Quality Control Not Supported
Information Governance Not Supported
Master Data Management Not Supported
Match & Merge Not Supported

GDPR Compliance

Consent Management Supported
Access Control Not Supported
Data Mapping Not Supported
Incident Management Not Supported
PIA / DPIA Not Supported
Policy Management Not Supported
Risk Management Not Supported
Sensitive Data Identification Not Supported

Link Management Tools

Campaign Management Supported
Channel Attribution Supported
Link Analytics Supported
Partner Management Supported
Retargeting Supported
URL Shortener Supported
Backlink Management Not Supported
Brand Control Not Supported
Broken Link Discovery Not Supported
Competitor Analysis Not Supported
Ranking Monitoring Not Supported

Marketing Analytics

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Attribution

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Marketing Automation

A/B Testing Supported
Analytics / ROI Tracking Supported
Segmentation Supported
Website Visitor Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Social Marketing Not Supported

Marketing Planning

Media Planning Supported
Predictive Analytics Supported
Spend Management Supported
Budgeting & Forecasting Not Supported
Collaboration Not Supported
Flowchart Not Supported
Goal Setting / Tracking Not Supported
Marketing Calendar Not Supported
Presentation Tools Not Supported
Project Tracking Not Supported

Mobile App Analytics

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Supported

Mobile Marketing

Channel Attribution Supported
Contextual Targeting Supported
Email Marketing Supported
Engagement Monitoring Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Supported
Coupons Not Supported
In-App Marketing Not Supported
Text-to-Win Not Supported

Push Notifications

A/B Testing Supported
Analytics Supported
Campaign Segmentation Supported
Contextual Targeting Supported
Device Targeting Supported
Geo Targeting Supported
Mobile Notifications Supported
Notification Scheduling Supported
Expiry Notifications Not Supported
Visual Notifications Not Supported
Web Notifications Not Supported

Social Media Marketing

Conversion Tracking Supported
Customer Targeting Supported
Analytics Not Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Not Supported
Keyword Filtering Not Supported
Multi-Account Management Not Supported
Post Scheduling Not Supported

Strategic Planning

KPIs Supported
Budgeting & Forecasting Not Supported
Dashboard Not Supported
Goal Setting / Tracking Not Supported
Idea Management Not Supported
Modeling & Simulation Not Supported
Roadmapping Not Supported
Scenario Planning Not Supported
Scorecards Not Supported

Subscription Management

Revenue Recognition Supported
Revenue Recovery Tools Supported
Self Service Portal Supported
Usage Tracking/Analytics Supported
Cancellation Management Not Supported
Discount / Coupon Management Not Supported
Dunning Management Not Supported
Enrollment Management Not Supported
Product Catalog Not Supported
Recurring Billing Not Supported
Subscription Plan Management Not Supported
Tax Management Not Supported
Trial Management Not Supported

Web Analytics

Campaign Management Supported
Conversion Tracking Supported
Goal Tracking Supported
Keyword Tracking Supported
Pageview Tracking Supported
Referral Source Tracking Supported
User Interaction Tracking Supported
Form Analytics Not Supported
Multiple Site Management Not Supported
Site Search Tracking Not Supported
Time on Site Tracking Not Supported

Kochava Additional Categories

Kochava Verified User Reviews

Write a Review
  • A Kochava Marketers Operating System User
    Mobile growth product manager
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great Tool "

    Posted 2021-12-15

    Pros: I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users.

    Cons: I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked.

    Overall: Overall I would say that in my short time as a product manager at Canadian Tire I really appreciate the Kochava tool and its support. Who have always been there for me to ask questions and help me write some of the queries too. So thank you Kochava for being awesome.

    Read More...
  • Austin N.
    Analyst III
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1,000 - 4,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Kochava Review"

    Posted 2021-12-14

    Pros: I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution.

    Cons: Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match.

    Overall: I have trouble validating the data I pull from Kochava. There are a few resources to understand the data structure but the RED's do not necessarily match the table names in the reports that you can download so it is hard to validate that I am looking at the data correctly.

    Read More...
  • A Kochava Marketers Operating System User
    Project Coordinator
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 5,000 - 9,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Good"

    Posted 2021-12-14

    Pros: I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy.

    Cons: The only other tab I use is analytics. It was confusing at first and could use some more clarity.

    Overall: Overall I use it only for two functions which are pretty straight forward. I use it almost everyday and don't have any complaints.

    Read More...
  • A Kochava Marketers Operating System User
    Associate Consultant
    Used the software for: 6-12 Months
    Frequency of Use: Monthly
    User Role: Administrator
    Company Size: 20,000 or More
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Well maintained app"

    Posted 2021-12-14

    Pros: Everything is good.

    Cons: Nothing.

    Overall: Awesome.

    Read More...
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