Marketing Automation Software
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Compare the Top Marketing Automation Software of 2021
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Marketing Automation Software Guide
Marketing automation software provides businesses with a platform designed to automate all aspects of marketing outreach, campaigns, email marketing, lead generation, and more. Compare the best Marketing Automation software currently available using the table below.
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1
HelmBot
HelmBot
Appointment scheduling, point-of-sale, staff management, marketing automation, and a whole lot more. HelmBot makes it easy for business owners to stay on top of all the complicated parts of their business in one place. HelmBot is designed to save you time and bring in extra appointments, every single day.
Starting Price: $95 per month -
2
emfluence Marketing Platform
emfluence
The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.
Starting Price: $700/month -
3
GetResponse
GetResponse
GetResponse is a complete online marketing software that helps you grow your audience, engage with your customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can simply transform your online marketing and bring tangible results to your business. Customers across 182 countries rely on GetResponse to get their business online and easily create targeted marketing campaigns. Need a more advanced platform? GetResponse MAX is a trusted all-in-one online marketing platform, with a team of experts ready to help you make the most of it. Together with tools tailored and scaled to your business, you get: - Free onboarding - Individual support from your personal account manager - Dedicated infrastructure - Flexible terms
Starting Price: $15.00/month/user -
4
SeoSamba Marketing Operating System (MOS)
SeoSamba
SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses and multi-locations enterprises alike. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google and Facebook review management tools, email marketing tools, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM product SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS can be private-labeled by solution providers.
Starting Price: $99.00/month -
5
Omnisend
Omnisend
Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. With email marketing at its core, creating beautiful email campaigns is easier than ever before. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior. Unlike other platforms on the market, Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, and more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform. Try out Omnisend with a 14-day, obligation-free trial.
Starting Price: $16.00/month -
6
Chatfuel
Chatfuel
Chatfuel is the leading messaging automation solution for Facebook and Instagram. Generate more leads, personalize marketing, and automate customer service, all with Chatfuel. Get started for free today.
Starting Price: $15.00/month -
7
DirectMail2.0
DirectMail2.0, LLC.
DirectMail2.0 is a white label technology platform for printers, agencies and mail service providers that integrates their client’s direct mail campaigns with digital channels to track and increase results by 23-46%.
Starting Price: $199/mo -
8
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free 14 day trial now at User.com →
Starting Price: $49.00/month -
9
SharpSpring
SharpSpring
SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.
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10
Bullseye Store Locator
Bullseye Locations
Bullseye is the visionary store and dealer locator platform that wins more customers. Beyond just a standard locator, Bullseye enables companies to engage customers with local content, increase lead capture, drive traffic, and improve relationships with dealers, agents, and other partners. With SEO-friendly landing pages, automated real-time lead management, and more, Bullseye is the locator that partners love. Easily integrate partner pages on your website to showcase their work with your products, build trust with customers, and turn your ordinary locator into a lead generating machine. With 20 years of experience, Bullseye includes all the features you'd expect from a modern locator: user-friendly search interfaces, a robust API, in-depth reporting, 3rd-party integrations, and extensive tools to manage locations, users, categories, and custom data fields. It's a comprehensive solution to manage all your location data and drive customers to stores, dealers, agents, and more.
Starting Price: $45.00/month -
11
GreenRope
GreenRope
GreenRope is the all-in-one CRM that accelerates growth by increasing awareness, generating leads, and driving conversions. Leverage advanced automation, predictive analytics, and artificial intelligence (AI) with an intuitive, easy-to-use interface. Convert more and build long-lasting relationships with GreenRope's many features built to help you communicate with your leads and clients. From email marketing and social media to advanced marketing automation and more, all the tools you need to engage your contacts are right at your fingertips. It's now easier than ever to keep in touch and stay top-of-mind.
Starting Price: $149.00/month -
12
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.
Starting Price: $12.00/month/user -
13
Paystone Loyalty
Paystone
A platform used by over 25,000 small businesses and large enterprises, Paystone's powerful Customer Loyalty Software and Payment Processing lets your customers sign up and redeem their rewards right from your own debit machine. Sell/redeem gift cards, send personalized email and SMS offers with built-in marketing automation, and see your loyalty program ROI with user-friendly reporting and analytics. Boost customer spending, generate impressive returns, and accept payments, all with one provider. Grow your business with Paystone today.
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14
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.
Starting Price: $8.99 per user per month -
15
IXACT Contact
IXACT Contact
IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%.
Starting Price: $33/month/user -
16
Adzooma
ClickTech Solutions
Enjoy our FREE award-winning advertising platform and join over 100k businesses already optimizing their paid ads. Slash the time it takes to manage and optimize your Google, Microsoft Advertising or Facebook Ads campaigns to just minutes a day. Adzooma's AI and machine learning based PPC platform offers stress free campaign management, state of the art 24/7 optimization and advanced automation, all in a simple to use interface. Scan for 50+ improvement 'opportunities', many of which can be actioned with a single click, track PPC performance and highlight over/under spending to improve your quality score, conversions and ROI.
Starting Price: Free Unlimited Access -
17
Kangaroo Rewards
Kangaroo Rewards
Maximize customer relationships and not just transactions, with Kangaroo Rewards loyalty marketing program. A completely white-label solution, enabling businesses to engage customers via personalized offers and rewards, automated marketing, digital gift cards, custom omnichannel experience and branded app. Kangaroo Rewards offers in-depth reporting to monitor and adjust your program based on your customer behavior and trends. Providing you with the power to increase sales and customer engagement. To ensure program success, a loyalty specialist is assigned to each account to train and assist in the set-up of your loyalty rewards program. At Kangaroo, customer loyalty is more than just a program, it’s our business model. Our loyalty platform integrates perfectly with Lightspeed POS systems (Lightspeed Retail, Lightspeed iPad app, and Lightspeed Ecom), Shopify, Magento and WooCommerce. Kangaroo is available worldwide in English, French, Spanish & Portuguese.
Starting Price: $59/month -
18
OptiMonk
OptiMonk
OptiMonk is a conversion optimization tool that turns your traffic into sales. It allows you to create, personalize and launch popups, sidebars, notification bars, and fullscreen messages, without coding. With OptiMonk, you'll earn more. Here’s how: ✔ Capture more subscribers Make less engaged visitors sign up to your email/Messenger list & convert them into sales later. ✔ Reduce cart abandonment Detect if someone is about to leave without buying and prevent cart abandonment. ✔ Increase cart value Boost your avg. order value & generate larger purchases for the same amount of traffic. ✔ Promote special offers Turn new visitors into first-time buyers and existing customers into repeat buyers. ✔ Collect feedback Value your clients by asking feedback & improve the satisfaction rate after analyzing the answers. ✔ Facilitate social sharing Build and grow social communities, and reach your prospects through social media.
Starting Price: $29.00/month -
19
VipeCloud
VipeCloud
VipeCloud is an all-in-one sales and marketing customer relationship management (CRM) solution designed to help small to midsize businesses streamline marketing operations and track sales. Key features include lead generation, prioritization, social sharing, multi-channel communication, engagement analytics, and autoresponder. VipeCloud brings with it the support you need to acquire more customers. With email marketing, marketing automation, and a sales CRM all in one easy to use app, you and your team will rapidly accelerate your growth. Empower your sales team to prioritize the hottest leads with workflow automation and lead scoring. Grow your sales with a simple marketing-to-sales hand-off. Rest easy knowing our industry-leading US-based support team has your back every step of the way.
Starting Price: $20.00/month/user -
20
Routee
AMD Telecom
Routee is an intelligent omnichannel communication platform (CPaaS) offering advanced Web and API automation for all industries worldwide. Powered by AMD Telecom’s robust infrastructure, Routee's services enable businesses to optimize their marketing & business processes. -SMS Marketing: tailor-made messages based on customers' individual preferences -Email Marketing: personalized newsletters & email campaigns based on an audience's behavioral data -Transactional Email: automated emails to customers on important data regarding their transactions -Marketing Automation: rich forms & customer data capture, automation of repetitive marketing tasks, and tracking of marketing campaigns -Two Factor Authentication: a second layer of security with fallback through SMS, Voice, Viber & Missed Call -Cloud IVR: multilingual capabilities, turning speech into text, & text to human-sounding speech -Push Notification: personalized web & mobile push notifications, based on segmentation and user
Starting Price: $0.01 one-time fee -
21
CXONCLOUD
UNLOC Ltd.
CXONCLOUD is a B2B SaaS built to create, manage & measure the end-end customer experience in simple clicks. One solution that offers unlimited customer feedback, booking, loyalty, awards, rewards, referral marketing, email automation and helps businesses deliver a consistent seamless experience on all customer touchpoints. CXONCLOUD not only improves search but also simplifies customer engagement may it be a booking or feedback. It understands customer sentiments, immediately acknowledges customer concerns automatically & alert the impending negative word of mouth. The all-in-one app automatically measures the loyalty factor of customers & has readymade loyalty campaigns to engage customers on email & social media. The inbuilt referral marketing campaigns can help small business get new referrals from existing loyal customers in simple clicks. The loyal customers can be rewarded with promo codes & QR codes with automatic list generations & rewards management modules.
Starting Price: $39.00/month -
22
Go4Clients
Go4Clients
Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions.
Starting Price: $50 per month -
23
CrossEngage
CrossEngage
We fix marketing complexity to create meaningful customer engagement. So customers come to stay. CrossEngage integrates all data available (product data, user data, order data, and behavioral data) into 360-degree customer profiles, adding easy-to-use customer journey and segmentation tools, and connects this setup to your favorite marketing channels for email, direct mailing, programmatic advertising, social ads, and any other channel.
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24
Boosterberg.com
Boosterberg s.r.o.
The world's #1 automation tool for Facebook and Instagram content boosting. Save up to 90% of your time and up to 60% of your money previously spent on manual boosting!
Starting Price: $39.00/month -
25
Mailchimp
Mailchimp
Built to help you grow your own way. We know what it’s like to start small with big ideas. That’s why we support millions of customers across every stage of their own business journeys. Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform. No matter your business type or experience level, we have features to help you understand your audience, reach them when it matters most, and get better as you go. Our marketing CRM helps you collect data about your contacts and turn those insights into action. With a holistic view of your audience, you can learn what they like and create campaigns that feel like conversations. We’ll help you get up and running with pre-built templates, ready-made segments, and 1-click automations. With our intuitive design tools, it’s easy to create beautiful campaigns.
Starting Price: $9.99 per month
Marketing Automation Software Buyer's Guide
One of the most active segments of the CRM software market is marketing automation. New and existing market leaders deliver and innovate new updates for their products all the time. Most of these solutions can be divided into two different kinds of solutions: business to consumer (aka B2C) and business to business (aka B2B). The groupings, as well as their functional needs, are both vastly different.
Businesses selling to other businesses, or B2B’s, are more engaged in relationship building activities and also have longer cycles of sales. Businesses selling to other customers, or B2C’s, are more heavily reliant on their high-volume and brand direct outreach efforts. The following article will demonstrate marketing software applications and how they work as well as provide updates on trends that buyers need to know about.
Marketing Automation Software – What Is It?
Marketing automation software answers the most important question many businesses often ask – which half of my advertising dollars are actually being wasted? This kind of software does more than that, though. It helps firms develop, execute, and track their campaigns. In addition, both buying and media planning applications assist with planning advertising campaigns that involve both digital and traditional media. Managers then use these systems to manage collateral, keep workflows automated, and track qualified leads and prospect behavior before they’re distributed to sales.
B2B systems have the best capabilities in lead management and lead generation. As an example, functional lead scoring scores leads based on responses to campaigns, website activity, size, behavior, industry, geography, and demographics.
As a result, the scores that are generated guarantee that only qualified leads which are close to making a purchase are received by the sales department. Marketing tracking software manages a campaign for your business for leads who may not be ready to make a purchase. This helps marketers nurture the relationship through “stay in touch” and “drip” campaigns.
Large databases full of consumer data are managed by B2C systems, which often contain millions of records. The systems use some of the most sophisticated tools available to segment and analyze customers into many categories of buyers. Markets then implement precise treatments for every segment. Campaigns usually attempt to stimulate direct responses such as returning to a website to complete a purchase. Sometimes, campaigns will use call centers to feed their target prospective lists into telesales outreach purposes.
Marketing automation software also includes analytics and advanced reporting tools to measure how their initiatives are performing, which is very beneficial to companies. Managers can see which channels and campaigns are driving their leads while measuring the revenue and costs of these initiatives. Organizations will be able to better decide how to distribute their assets.
What Kind of Buyer Are You?
There are four different categories buyers segment into:
- The CRM suite buyer has less stringent requirements, but they do value integration with other customer relationship management programs. They will generally trade feature depth for native integration with an SFA, CRM, or other applications.
- Email emphasis buyers work well in small businesses who wish to engage in email outreaches that are more sophisticated but might not be ready to utilize an enterprise-class MA. They are focused primarily on managing databases with contracts and fulfilling regular email campaigns.
- B2B enterprise buyers work for firms that engage in longer sales cycles and market to other businesses. They are focused on looking for capabilities that will help them foster relationships with prospects. The tools that are critical for optimal performance include sales coordination and enablement tools, sales force automation (aka SFA), lead nurturing, and lead scoring.
- B2C enterprise buyers work for firms who market to consumers. Huge volumes of data, as well as millions of prospects, use segmentation and analytics tools to reach members, select, and define members of their target markets.
Potential Issues and Benefits
There are many different benefits to buyers who successfully implement a marketing automation system.
First, marketing automation systems will be able to qualify and identify more leads, which will allow firms to qualify leads quickly, target potential customers better, and send them to the sales rep who will be able to help them more efficiently.
Next, sales coordination will be greatly improved. Marketing automation (MA) systems will be able to help firms coordinate inter-team activity better. As an example, a firm can track the effectiveness of a product and even promote the product by looking at how many qualified leads are generated and comparing those leads to the number of leads that are converted into sales. Campaigns will be more effective. Marketing automation systems will allow firms to measure and adjust their campaigns based on what they have learned.
Finally, costs will decrease. Money will be saved based on the number of employees in the department along with the dollars spent on additional outside support.
Issues with MA software can sometimes happen as a result of poor implementation or unrealistic expectations. The software won’t be able to take a bad product or service and turn it into a good product or service. If the collateral misses the point or is bad overall, the marketing automation system will be more efficient at delivering a bad message. And effective delivery of the wrong target market won’t help the company’s overall bottom line.
Market Trends You Should Understand
Buyers need to understand a variety of market trends including the following:
Marketing automation vendor consolidation is the first market trend to consider because while CRM and ERP vendors will obtain some firms, other niche providers will combine in order to remain competitive. Teradata and IBM acquired Aprimo and Unica. The assets of Market2Lead were purchased by Oracle. Going forward, buyers should anticipate seeing more M&A activity.
The use of two-dimensional (2D) barcodes will be seen more often on bus stop benches, billboards, print ads, and as tattoos. Smartphones can be used to read codes in order to get information about a service or product on their mobile browser. Newer versions will have built-in support for 2D barcodes. Currently, 2D barcodes can be used with third-party solutions.
The next trend buyers should understand is social media. This gives managers a new channel to do business. Companies can tweet coupons to customers as well as share special offers with friends on Facebook. They can use advertising videos on YouTube, especially if they are successful enough to go viral. MA systems are able to embrace all of this because social networking integration will be the driving force for the next generation.
Finally, Software as a Service (SaaS) is the last trend buyers need to understand because in the marketing automation market, SaaS may not be much of a trend, but it is one of the most dominant models for deploying software. With the exception of some high-end B2C solutions, buyers will be able to find most of their solutions through an online marketing software model. The system will be hosted by a software vendor and a user will be able to access it over the Internet. Web-based email marketing is easy to access too. You can access this kind of software from any operating system (Mac or PC) or across multiple devices.