Audience
Mapp Cloud provides marketers with insights required to drive business outcomes. Using Artificial Intelligence to generate actionable insights that let you connect with consumers along their journey with your brand, the platform enables marketers to create meaningful moments with their audience, maximize every opportunity, and drive revenue for their business. Mapp Cloud is for marketing teams that need an enterprise level solution, without the enterprise-level cost.
About Mapp Cloud
Mapp Cloud is an Insight-led Customer Experience Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.
Mapp Cloud’s key features are:
- CDP & Engagement based on real-time, unified customer profiles
- AI-generated customer insights – learn from the past and the present to predict future customer behavior
- Marketing activation for actionable insights
- One-to-one personalization, including predictions, recommendations and churn prevention
- Cross-channel execution (email, push, SMS, web, adv)
- Direct connectivity (import/export) with a multitude of data sources (CRM, eCommerce systems, loyalty)