Email Marketing Software
View:
Oh no! Some styles failed to load. 😵
Please try reloading this page
Compare the Top Email Marketing Software of 2021
Sort By:
Email Marketing Software Guide
Email marketing software uses automation in order to optimize email advertisement operations and communication with potential customers. Compare the best Email Marketing software currently available using the table below.
Need help deciding?
Talk to one of our software experts for free. They will help you select the best software for your business.
-
1
ZeroBounce
ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. With more than 6 billion emails validated to date, ZeroBounce serves 100,000+ businesses in 190+ countries and adds up to 150 new clients every day. Companies using email lists validated by ZeroBounce report a 98%+ accuracy rate and maintain a good sending reputation. In 2019, ZeroBounce took no. 851 on the Inc. 5000 list of the fastest-growing private companies in the United States. One year later, ZeroBounce rose to no. 40 on the list.
Starting Price: $16 - 2000 Validation Credits -
2
PoliteMail
PoliteMail Software
Gain Outlook email intelligence, not overload. To measure and improve internal Outlook email broadcasts to employees, corporate communicators send PoliteMail. PoliteMail Software adds email analytics, responsive HTML design, and list management tools to the enterprise email program you already know how to use, Microsoft Outlook and Exchange. PoliteMail makes it easy to create impressive, highly readable corporate communications, with advanced analytics to enable you to discover the email employees actually read, with key metrics to help you improve results over time.
-
3
GetResponse
GetResponse
GetResponse is a complete online marketing software that helps you grow your audience, engage with your customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can simply transform your online marketing and bring tangible results to your business. Customers across 182 countries rely on GetResponse to get their business online and easily create targeted marketing campaigns. Need a more advanced platform? GetResponse MAX is a trusted all-in-one online marketing platform, with a team of experts ready to help you make the most of it. Together with tools tailored and scaled to your business, you get: - Free onboarding - Individual support from your personal account manager - Dedicated infrastructure - Flexible terms
Starting Price: $15.00/month/user -
4
EmailOctopus
EmailOctopus
EmailOctopus is the low-cost email marketing solution that provides you with the essential features you need to grow and engage your audience. Create beautiful email campaigns with the drag and drop editor, and a library of ready-made templates to choose from. You can also build simple landing pages and embedded forms for collecting new subscribers. With time-based automation, you can set up welcome emails, as well as entire onboarding and lead nurturing email sequences. While with segmentation you can send targeted emails to groups of subscribers using custom fields to import and collect the data that matters most to understanding your audience. You can also segment lists based on campaign activity. EmailOctopus integrates with over 2,000 apps via Zapier and Integromat, and offers a WordPress plugin, as well as direct integrations with Carrd, OptinMonster and BookFunnel. For Amazon SES users, EmailOctopus offers a Connect product with unlimited emails per month.
Starting Price: $20.00/month -
5
Omnisend
Omnisend
Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. With email marketing at its core, creating beautiful email campaigns is easier than ever before. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior. Unlike other platforms on the market, Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, and more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform. Try out Omnisend with a 14-day, obligation-free trial.
Starting Price: $16.00/month -
6
SharpSpring
SharpSpring
SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.
-
7
MoonMail
MoonMail
MoonMail is an Email Marketing Software Platform to send Email Marketing Newsletters. So simple to use that your grandma could do it. With MoonMail you can easily create and design successful email marketing campaigns. MoonMail provides a comfortable and clean way to analyze your success and performance through clear metrics, reports, and statistics. MoonMail allows you: * Customize and adapt your message using our Template Library * Create your custom design with our easy-to-use drag and drop template engine * Add images, social media icons, and logos with just one click * Monitor and track your performance and analyze the success of your campaigns in MoonMail's Dashboard. * Compare data from your previous campaigns * Choose a multilingual dashboard, enabling you to understand your results better.
Starting Price: $23.99 /mo -
8
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.
Starting Price: $12.00/month/user -
9
Crossware Mail Signature
Crossware Ltd
Looking for a powerful tool that allows you to add consistent and compliant signatures, disclaimers and branding to every email leaving your company? Our award-winning tool, Crossware Mail Signature, is the solution for you. Features: - Add logos, graphics, ad banners, social media icons, Active Directory fields, disclaimers and text to your email headers and footers. - Apply your signatures when, where and how you want with powerful rules. - Signatures from every device and email client. - Control every part of your signature, with separately controlled blocks. - Visual / HTML code editor - Preview signatures in real time, based on recipients and senders. - View signatures in Outlook & see your signatures in Sent Items. - Intelligent and dynamic signature application - Choose your Microsoft Datacenter to deploy into - Edit anywhere with our browser-based editor Find out what makes us the world leading signature solution - start your Free Trial now
Starting Price: $1 per user per month* -
10
Weave
Weave
Why use 8 systems when you could just use one complete package? Weave makes patient, customer and client communication easier and faster while working in and outside of your office (super helpful during COVID). Stop worrying about missed calls, appointment reminders, payment requests, and cancelled appointments - Weave improve every point of contact.
-
11
emfluence Marketing Platform
emfluence
The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.
Starting Price: $700/month -
12
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.
Starting Price: $8.99 per user per month -
13
vcita
vcita
vcita is an all-in-one business management app built for small to mid-sized businesses. vcita boasts a wide range of features that helps SMBs streamline daily tasks and operations and improve how they interact with clients, fueling growth and success. Top features include client and calendar management, billing and invoicing, online scheduling, lead capturing, and email campaigns. vcita also integrates with dozens of platforms, including Facebook, PayPal, Quickbooks, and more.
Starting Price: $12.00/month/user -
14
Opensense
Opensense
Everyday email, evolved. Opensense is the layer on top of your business email that lets you get more value from your everyday communication. When someone in your company sends an email, they’re now able to tap into three incredible features. The first is a perfectly branded, totally compliant email signature. The second is a banner ad for content or events tailored specifically to the recipient. The third is the world’s most advanced email engagement tracking including video replay and heatmaps of time spent viewing your website and attachments. Opensense integrates natively with all major CRMs and marketing automation tools. Customers include Salesforce, Adobe, Outreach.io, and hundreds of other incredible brands.
Starting Price: $1 per user/month* -
15
Veloxy
Veloxy
VeloxyIO Inc. makes AI-powered sales enablement and predictive forecasting software for Salesforce CRM. Our mission is to help Sales Reps engage in Salesforce and get more out of it than they put in, while giving Sales Management better forecasts and the analytics to see which actions truly drive the pipeline. The right data at the right time! Veloxy Mobile and Inbox automatically log actions like calls, emails sent, opens and replies, and make it painless to add and maintain information on the go, as a natural step in the sales workflow. These tools feed Sales Reps the right data at the right time based on their context, location and upcoming events, so they focus on priorities without having to look for anything. See which actions truly drive pipeline! Veloxy Analytics gives Sales Managers and Ops more accurate forecasts based on historical analysis of biases, plus the analytics tools to examine how different sales activities correlate to pipeline growth.
Starting Price: $49 user/month -
16
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free 14 day trial now at User.com →
Starting Price: $49.00/month -
17
BNTouch Mortgage CRM
BNTouch Mortgage CRM
BNTouch Mortgage CRM is a fully integrated Digital Mortgage system, CRM, marketing, and POS tool offering a comprehensive mortgage business growth platform for loan officers and mortgage companies. Features Include: - Email and SMS Marketing Automation - Lead Distribution and Management - 35+ Proprietary Mortgage Tools - Digital 1003 Application - Pre-Built Marketing Content - Customized Video Marketing - Curated Social Media Content - Integrated with LOS, Outlook, Zapier, and Others - And Much More Call Us Today! +1 888 971 1117
Starting Price: $69 -
18
Kangaroo Rewards
Kangaroo Rewards
Maximize customer relationships and not just transactions, with Kangaroo Rewards loyalty marketing program. A completely white-label solution, enabling businesses to engage customers via personalized offers and rewards, automated marketing, digital gift cards, custom omnichannel experience and branded app. Kangaroo Rewards offers in-depth reporting to monitor and adjust your program based on your customer behavior and trends. Providing you with the power to increase sales and customer engagement. To ensure program success, a loyalty specialist is assigned to each account to train and assist in the set-up of your loyalty rewards program. At Kangaroo, customer loyalty is more than just a program, it’s our business model. Our loyalty platform integrates perfectly with Lightspeed POS systems (Lightspeed Retail, Lightspeed iPad app, and Lightspeed Ecom), Shopify, Magento and WooCommerce. Kangaroo is available worldwide in English, French, Spanish & Portuguese.
Starting Price: $59/month -
19
Hippo Video
Lyceum Technologies
Hippo Video is a next-gen video marketing platform for business. Hippo Video brings in-video & hyper video personalization to sales outreach & marketing automation workflows. Hippo Video has custom workflows for marketing, email campaign, sales, and customer support processes. Hippo Video is the one-stop solution for everything video that delivers deep user insights to bring in more qualified leads and close more sales deals. More than 5000+ businesses worldwide use Hippo Video for their business video needs.
Starting Price: $10.00/month/user -
20
DropTrack
DropTrack
DropTrack is a software tool that helps record labels, independent artists, and producers organize and promote their music. We get your music heard by industry influencers including global DJs, bloggers, record labels, radio stations, music supervisors, and playlist curators. DropTrack provides real-time feedback and analytics on who listened to your music, when and where.
Starting Price: $19.00/month -
21
MailBluster
MailBluster
Send first class emails at the least cost. Unlimited subscribers & 62k emails at $0/month. MailBluster is the most advanced, reliable and cost-effective email marketing software in the world. It's so capable; you can send promotional emails to millions while keeping every single email entirely personalized.
Starting Price: $0/Month -
22
VipeCloud
VipeCloud
VipeCloud is an all-in-one sales and marketing customer relationship management (CRM) solution designed to help small to midsize businesses streamline marketing operations and track sales. Key features include lead generation, prioritization, social sharing, multi-channel communication, engagement analytics, and autoresponder. VipeCloud brings with it the support you need to acquire more customers. With email marketing, marketing automation, and a sales CRM all in one easy to use app, you and your team will rapidly accelerate your growth. Empower your sales team to prioritize the hottest leads with workflow automation and lead scoring. Grow your sales with a simple marketing-to-sales hand-off. Rest easy knowing our industry-leading US-based support team has your back every step of the way.
Starting Price: $20.00/month/user -
23
Routee
AMD Telecom
Routee is an intelligent omnichannel communication platform (CPaaS) offering advanced Web and API automation for all industries worldwide. Powered by AMD Telecom’s robust infrastructure, Routee's services enable businesses to optimize their marketing & business processes. -SMS Marketing: tailor-made messages based on customers' individual preferences -Email Marketing: personalized newsletters & email campaigns based on an audience's behavioral data -Transactional Email: automated emails to customers on important data regarding their transactions -Marketing Automation: rich forms & customer data capture, automation of repetitive marketing tasks, and tracking of marketing campaigns -Two Factor Authentication: a second layer of security with fallback through SMS, Voice, Viber & Missed Call -Cloud IVR: multilingual capabilities, turning speech into text, & text to human-sounding speech -Push Notification: personalized web & mobile push notifications, based on segmentation and user
Starting Price: $0.01 one-time fee -
24
Dolibarr
Dolibarr
Open Source ERP & CRM for business. One web suite to manage your business. • Enable only the feature you expect : Whatever your needs (customer relationship, sales, human resources, logistic, stock, invoicing, accounting, manufacturing, marketing, foundation management, surveys, ...), you can setup the application to match your need, and only your need... See features • No more double entry in your Information System : Integration between the features / modules is ready "in-the-box". Users are immediately ready to work, even without customization. • Upgrade at any time : The upgrades of new versions are integrated by design into the development process. So you can upgrade at any time to the latest version, whatever is your current version, without losing any data. Users always benefits the latest features and innovations. • A customizable and extensible application: The market place is open to everybody to centralize several hundreds of external add-ons done to enhance the app.
Starting Price: $0 -
25
Gammadyne Mailer
Gammadyne Corporation
Gammadyne Mailer is essential Windows software for automating a business's email marketing. Email services are prohibitively expensive for a large mailing list. With Gammadyne Mailer, you can install it and send as many emails as you wish. There is only a recurring fee if you wish to track opens and clicks. But even that is inexpensive, and you are not required to track the entire mailing list. By utilizing your website's mail server, or renting a cheap server, you can save a fortune. For over 21 years, Gammadyne Mailer has been helping businesses grow. No email marketing effort should be without it!
Starting Price: $130.00/one-time
What Exactly Is Email Marketing Software?
Email marketing is one of the best ways to market in the modern age. If you only look at popularity alone, it’s certainly the top choice and probably the most widespread marketing technique ever used in history. However, that doesn’t really explain what email marketing is or how you can use it to get your products and services ahead of the competition. To help you get started, here’s the breakdown.
It can be convenient to think of email marketing as physical mail where you don’t have to pay for fees, stamps, envelopes, or printing costs. Just like with traditional mail, email marketing helps you connect with customers in the comfort of their own homes. However, email has the added benefit of being able to reach customers wherever they are. After all, most people have phones with constant internet connections, allowing you to reach them any time of day and no matter where they are.
One other major difference between the two that comes down as a benefit for email is trackability. When you send an envelope in the mail, you can’t really get a lot of data from what happens after that. A lot of it comes down to crossing your fingers and hoping that the recipients take advantage of the offers you sent. With email, you know exactly what happens with the digital information you send. You can identify how common it is for users to click through the email and head to your site, plus you can identify exactly when and how they use the discounts and offers contained therein. This can allow you to make better email marketing campaigns in the future that build on your experience.
In order to organize your email marketing efficiently, you will need to make use of email marketing software. It can allow you to sort through a vast amount of data, make complicated changes with a few short clicks, and automate a lot of processes that you would have to otherwise do manually. Once the emails have been sent, email marketing software can also track how your emails are received, what users do with those emails, and how their responses to your emails change over time.
Here, you will learn about how email marketing software systems work and exactly what they can do for you. Once you have that information in hand, you will be better informed when it comes time to decide which software is best for your needs. We will be covering what email marketing software is, common functions of email marketing software, and key considerations to keep in mind.
In a general sense, email marketing software is designed to make, launch, then evaluate email marketing campaigns. They allow you to use email as your primary vector for addressing your audience. A successful email marketing campaign builds your leads and keeps your product and/or services firmly in the mind of the target audience. In particular, email marketing software automates some of the simple, repetitive parts of organizing an email campaign, allowing you to focus your valuable time and effort elsewhere.
What Are The Typical Features of Email Marketing Software?
Many email marketing programs have the following features:
- Lead Capture - tracks, identifies, and catalogues lead information from a variety of sources, allowing you to use that data later.
- Basic Segmentation - splits up and organizes your audience in a way that makes it easier to address each individual group and maximize marketing effectiveness.
- Email Templates - saves frequently used formats so that you don’t have to waste time searching for the right choice every time.
- Mass Email Delivery - provides the ability to send out emails to a massive group all at once.
- Drip Email Delivery - allows you to send out emails later, rather than today, allowing you to schedule marketing campaigns weeks or months in advance. Drip email marketing also lets you follow up with your audience, keeping your brand at the front of their minds with perfectly timed emails.
- Open and Click-through Rates - keeps track of how well individual email campaigns do with regards to the audience opening emails and then clicking on what is contained within.
- Analytics - organizes and summarizes your data in a way that makes it easy to plan out future campaigns.
Ideas to Keep in Mind
Ideas to Keep in MindHow Your Audience Interacts With Your Brand
One of the first things you need to pay attention to is exactly what kind of mediums and devices your customers are using. In this day and age, there are so many different ways to check emails that you can’t expect everyone to be using a standard internet browser on a laptop or desktop. Now more than ever, you want to make sure that your emails are formatted so that they can be easily viewed on the go and at home. If possible, try to give your customers an easy way to integrate their engagement with your brand with their social media presence. Give them an easy way to share experiences on social media platforms about positive experiences with your products.
How Much Personalization You Want
You also want to make sure that you have a clear and consistent vision when it comes to personalization. At the simple end of the spectrum, you can just send out a monthly newsletter. For that, all you need is a simple system that can send out mass emails, probably with drip email functionality if you want to keep your audience engaged. If you want to take a more thorough approach with your audience, then consider a more powerful piece of software that allows you to send personalized emails based on past data. Strong segmentation tools are quite necessary if you want to do that.
How Much Integration Is Necessary
No marketing campaign stands on its own, so you need to make sure that your email marketing software can be integrated with your brand as it already exists. You don’t want to have to start the rest of your system from scratch when you could instead pick out a program that fits perfectly with what you already have. One of the easiest ways to do this is to get new software that has native integration with customer relationship management products. Plug-ins are another easy way to ensure that the different pieces of your business work together as seamlessly as possible.
How Your Business Will Change in the Future
You may think you only need a way to organize email campaigns right now, but if you plan on growing in the future, then it may be wise to examine other aspects of email marketing software as well. From social media integration to mobile marketing opportunities and marketing automation, there are many different tools that you may find yourself wishing you had in the future. Pay close attention to whether a piece of email marketing software is just a simple program for sending out emails or a powerful array of functions that can meet all your needs in the future.