Audience
Digital marketers and growing businesses that need a powerful, scalable email and SMS marketing platform to create personalized campaigns, automate customer journeys, segment audiences and improve customer engagement.
About Maropost Marketing Cloud
Automate the moments that move customers to buy.
Stop running email in one tool and SMS in another. Marketing Cloud puts lifecycle messaging in one place: email, SMS, journeys, and audience — so your team isn’t maintaining duplicate segments, suppressions, or reporting when campaigns and automations touch the same customer.
Built for eCommerce brands running promotional and retention programs at scale.
What you get:
* Email and SMS campaigns from one contact spine
* Journey Builder for abandoned cart, win-back, post-purchase, and promotional automations
* Segmentation, acquisition forms, and landing pages
* eRFM analytics and campaign revenue reporting
* Deliverability controls: authentication, throttling, ISP feedback, and list hygiene
* Integrations with third-party and Maropost-native apps
Set it up once. Marketing Cloud takes it from there.
Pricing
Maropost Marketing Cloud Content Hub
Case Studies and Customer Success Stories
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Product Details
Maropost Marketing Cloud Frequently Asked Questions
Maropost Marketing Cloud Product Features
Email Marketing
Maropost Marketing Cloud is an email and SMS marketing platform for businesses that need to create, send, personalize and measure campaigns at scale. Marketers can build promotional and lifecycle emails, run SMS and text message marketing campaigns, segment audiences, A/B test content and track performance. Maropost Marketing Cloud includes customizable email templates, a drag-and-drop email builder and HTML/CSS flexibility. Contact 360 and eRFM analysis help teams use engagement and customer data to target valuable segments, while email deliverability tools and specialist support help campaigns reach the inbox.
Email Template Design
Maropost Marketing Cloud makes it easy to create professional, on-brand emails with flexible email templates and design tools. Marketers can choose from customizable email marketing templates, build campaigns quickly with a drag-and-drop email builder, or use HTML and CSS for greater design control. The email template builder makes it easy to create, customize and reuse branded layouts across campaigns, while personalization and dynamic content help tailor emails to different audiences. Maropost Marketing Cloud gives teams the flexibility to create sophisticated email designs without starting every campaign from scratch.
Marketing
Maropost Marketing Cloud is an email and SMS marketing platform that helps businesses create, send, personalize and measure customer communications at scale. Marketers can build targeted email and SMS campaigns, segment audiences using customer and engagement data, personalize content and track campaign performance. Maropost Marketing Cloud also enables automated customer journeys using behavioral triggers for experiences such as welcome, post-purchase, lapse and re-engagement. With advanced segmentation, reporting and personalization in one platform, Maropost Marketing Cloud helps businesses deliver more relevant communications throughout the customer lifecycle.
Marketing Automation
Maropost Marketing Cloud provides email and SMS marketing automation through customer journeys, behavioral triggers and automated communications. Marketers can build email automation for welcome, abandoned cart, post-purchase, lapse and re-engagement journeys, with SMS incorporated at relevant points in the customer journey. Journey Builder enables teams to use triggers, conditions, waits and branching paths to determine when and how customers receive messages. This helps businesses automate email and SMS marketing based on customer behavior, delivering timely, personalized communications at scale.
Multi-Channel eCommerce
Maropost Marketing Cloud helps ecommerce businesses connect email, SMS and push within coordinated customer journeys. Marketers can use behavioral, engagement and purchase data to trigger communications across channels based on actions such as browsing, abandoning a cart, purchasing or becoming inactive. Journey Builder enables teams to combine email, SMS and push within the same automated path, using triggers, conditions, waits and branching to determine the next message and channel. This helps ecommerce brands deliver timely, personalized experiences across multiple touchpoints throughout the customer lifecycle.
eCommerce
Maropost Marketing Cloud helps ecommerce businesses use store, customer and purchase data to deliver more relevant email and SMS marketing. Ecommerce marketers can segment audiences based on purchase history and customer behavior, personalize campaigns and create journeys around key moments such as welcome, abandoned cart, post-purchase, repeat purchase, lapse and re-engagement. Maropost Marketing Cloud brings ecommerce email marketing together with segmentation, behavioral triggers and customer insights, helping brands turn their data into targeted communications that support conversion, retention and repeat purchases.
eCommerce Marketing
Maropost Marketing Cloud helps ecommerce marketers turn customer data into personalized communications that support conversion, retention and customer lifetime value. Marketers can create targeted email and SMS campaigns, segment audiences using behavioral and purchase data, and build automated journeys around key lifecycle moments. Customer insights help teams identify high-value, engaged, at-risk and inactive audiences and tailor communications accordingly. From acquisition and conversion to post-purchase engagement, repeat purchases and re-engagement, Maropost Marketing Cloud helps ecommerce teams build stronger customer relationships and drive long-term revenue.
Maropost Marketing Cloud Additional Categories
Email Drip Campaign
Maropost Marketing Cloud helps marketers create automated email drip campaigns that deliver timely, personalized messages throughout the customer journey. Using Journey Builder, teams can create multi-step email sequences with triggers, waits, conditions and branching paths based on customer behavior and engagement. Drip campaigns can support welcome and nurture journeys, post-purchase communications, re-engagement and other lifecycle programs. Marketers can segment audiences, personalize content and measure performance, helping businesses deliver relevant emails at the right stage of the customer journey without manually sending each message.
Maropost Marketing Cloud Verified User Reviews
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"Bad Software, Rude CEO" Edited 2022-04-28
Pros: We really liked how easy it was to switch and replace Maropost with a better alternative such as ActiveCampaign.
Cons: While Maropost may seem like a great choice at first glance, it severely lacks features and functionality. Not only is the software notoriously unresponsive and buggy, but the company's CEO is rude and unprofessional. In fact, we recently reached out to Maropost for help with one of our projects, only to be met with several insulting responses from the CEO himself.
Overall: If you're looking for a powerful marketing solution that actually works, we highly recommend choosing a different platform. Maropost may seem like a tempting choice at first, but its subpar performance and rude CEO make it one to avoid at all costs. There are plenty of better options out there than Maropost.
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Needless to say, we would not recommend Maropost to anyone.
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