Audience
TrafficGuard is for advertisers and agencies who want every dollar of ad spend to reach real people, not bots, fraud, or wasted clicks. From SMBs to global enterprise performance teams, TrafficGuard protects Google Ads, mobile, affiliate, and social campaigns so your budget drives genuine engagement and real returns.
About TrafficGuard
Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Pricing
Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you.
Integrations
Product Details
TrafficGuard Frequently Asked Questions
TrafficGuard Product Features
Click Fraud
Marketing Analytics
Mobile App Analytics
Web Analytics
TrafficGuard Additional Categories
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Data is well organized" Posted 2022-12-15
Pros: Ease of use and efficiency, charts and filters in place, the most interesting part for us is the click report.
Cons: We need to understand why sometimes the data is conflicting with that of Google.
Overall: Appreciable, it is clear that a great job that requires time and effort has been done, we realize that it tries to mitigate an age-old problem.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Saved 10% of click spend" Posted 2022-11-12
Pros: The pricing model seems very fair, 2% of Ad spend and when the system saves me 10% of Ad spend from wasted clicks it's a no-brainer.
Cons: Setup was a little confusing and only after a day or two did I realise that I also needed to install some code on the website which wasn't clear initially. Once done then everything worked great!
Overall: A really easy to use system that saves more than it costs so really is a must have for anybody running Google Shopping campaigns, highly recommended!
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Great products, saves me a lot of money" Posted 2022-11-10
Pros: It recognises and blocks fraudulent PPC clicks to save me money on my Google PPC campaigns. Highly recommend.
Cons: All is good so far with no negatives thus far. Recommend.
Overall: I was suspicious of some PPC clicks and this recognises them and then blocks them, which has saved me a lot of money!
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Excellent" Posted 2022-11-03
Pros: It has easy to access dashboard and a live tracking ability to track immediately. It is fast and reliable.
Cons: I don't think there is any such cons this tools has. everything was easy to access.
Overall: Over all it was great and efficient to access the platform and complete the task in an efficient way.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Excellent Product" Posted 2022-10-20
Pros: Great free intro to invalid click reporting.
Brilliant for small to medium sized businesses.
Great customer support and technical help.
A lot cheaper than others on the market with great features too.Cons: Not found.
Overall: Happy and going to use this product a lot more.
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More than happy to recommend.
Definitely a good tool to use. -
Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Cool service" Posted 2022-10-20
Pros: Easy to so setup and clear UX. They're members of IAB and this means something in the advertising field.
Cons: Nothing so far. the support is not so responding via chat.
Overall: Still studying it but seems a valid service for this need. Clear interface and easy to setup. We'll see in a bunch of months if it really helps.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Amazing Tool" Posted 2022-10-11
Pros: *Most of the services are free
*Affordable PPC fraud IP prevention
*Overall Preferred Tool
*Effective & EfficientCons: Nothing as of now. Everything seems to be good. Keep up the Good work.
Overall: Nice! Preferable Tool. Affordable & Effective. I am having Wonderful experience. Will surely recommend this to everyone.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"TrafficGuard review" Posted 2022-09-18
Pros: It is best for those who are running Google ads and facing invalid clicks by competitors, it stops fake clicks and does not allow fake clicks to ruin your budget.
Cons: No cons, all good.
Overall: It is the best experience and has released a lot of my stress.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"I think this could be a perfect solution" Posted 2022-09-01
Pros: the most important thing is that it works and is effective, although my budget is not that impressive yet.
Cons: Free version, it makes you want the pro version.
Overall: I do not have much experience in using it, but I hope that my choice is right, although I can write now that if it were not for this tool, I would not know that such clicks are taking place.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"I was blind but now I can see " Posted 2022-08-22
Pros: Can see where fake clicks are coming from and which location and the total amount of PPC budget you are using on these.
Cons: Can see that fake clicks are happening and need to do something about it. Will need to step up PPC game.
Overall: Integration was very easy and well documented. Data is presented very well. Support team are responsive.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Good Defence!" Posted 2022-08-11
Pros: Fake orders in my online store have become more frequent, I have set up click protection, the system has already found 15-20% of traffic from bots, I will monitor what happens next, I recommend it, a budget option for small projects! Only 2% of the turnover of the advertising budget!
Cons: Unfortunately, there is no Russian or Ukrainian language, I sometimes work with the program with a translator, but for a user from Ukraine or the CIS countries it is better to do localization.
Overall: While I've been using it for a week, there is a free version that analyzes traffic but does not protect. Ease of installation and reasonable price are the incomparable advantages of this service!
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Great for Indie users" Posted 2022-07-29
Pros: Affordable and doesn't require business mail.
Cons: Integrated with Google Ads but data isn't exactly same.
Overall: Overall good! Looking Forward.
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After all the market research this product seems most sensible for people starting out. -
Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Great Service" Posted 2022-07-14
Pros: I love the pay-as-you-go feature, which allows people to start at any level and scale up while working with TrafficGuard.
Cons: So far, all is well.
I don't have anything negative to say about TrafficGuard.Overall: Great service so far. I am happy. I love the pay-as-you-go feature, which allows people to start at any level and scale up while working with TrafficGuard.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"TrafficGuard is Sensational" Posted 2022-07-04
Pros: I had no idea how much budget I was losing to invalid clicks. I check TrafficGuard daily now and take action.
Cons: It should be integrated to Google Ads and Google should deduct invalid clicks.
Overall: Easy to use, great user interface and an immediate payback by saving on invalid clicks. Thoroughly recommended.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Best tool ever" Posted 2022-06-22
Pros: This tool is great. I was suffering from tons of wasted clicks from bots and competitors, but TrafficGuard managed to block almost 95% of those clicks, increasing my ROI on ads.
Cons: Can't think of something, to be honest.. I am guessing that the overall design can be better :-)
Overall: Great tool, highly recommended. I run ads for years, and god knows how many clicks I wasted from bots and competitors...
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"A nice tool to have in your PPC kit" Posted 2022-05-04
Pros: Ease of use of the platform and UI is clean. The free offer for detection up to $2,500 of PPC budget is a good way of understanding the amount of fraudulent clicks that is anticipated before getting the actual product.
Cons: Cost structure, 2% does seem high if the media buy budget is very high.
Overall: Great! I am looking forward to get the prevention as well and looking forward to save more $ on our PPC campaigns.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Awesome Tool" Posted 2022-02-14
Pros: This was super easy to set-up, took no time at all. And at a good price point. I would highly recommend using TrafficGuard if you need a PPC protection tool.
Cons: It's hard to switch projects if you have a single project account.
Overall: Overall, it's been a great experience. I like the tool, the dashboard, and the live reporting. It also gives my clients peace of mind.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Automated Fraud Prevention - 5 Star Service" Posted 2022-01-11
Pros: It's not easy for you to go through website's server logs and figure out each and every ip in order to go for ip exclusion. It's a disaster and you can't do this if you are the only one maintaining Google ads without any expert IT support professional.
Cons: There should be only two plans. Either Free or Premium.
Overall: My overall experience is Good with Traffic Guard. Now I am waiting how traffic guard will react when I increase my ad account budget.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"A must if you run PPC Campaigns" Edited 2021-12-10
Pros: TrafficGuard is easy to install an a good solution to understand what's good and what's bad in your Ads investment. An easy to install solution (completely automatic) and a detailed report.
Cons: So far there is nothing I don't like about TrafficGuard.
Overall: On the overall I do recommend using TrafficGuard if you run PPC campaigns on Google Ads as it provides you with details about invalid clicks you would have never thought of.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Good product" Posted 2021-11-15
Pros: Cheapest anti fraud software.
Easy conversion tracking.
Automatically blocking fraud clicks.
Price to quality and functionality ratio.Cons: Less functions than Clickcease.
Hard for unexperienced users.Overall: Great software with excellent price / quality ratio. Highly profitable. Easy to setup for advanced users.
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