TrafficGuard Alternatives

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

Fraud.net delivers the world’s most advanced infrastructure for fraud management – powered by a sophisticated collective intelligence network, world-class artificial intelligence, and a modern, cloud-based platform that helps you: * Unify fraud data from any source with a single connection * Detect fraudulent activity for 99.5%+ transactions in real-time * Optimize fraud management by uncovering hidden insights in terabytes of data Recognized in Gartner’s Market Guide for Online Fraud Detection, Fraud.net is a real-time, enterprise-strength fraud prevention and analytics solution organized around its business customers’ needs. Through a single point of command, it unifies and analyzes data from disparate systems and sources, tracks digital identities and behaviors, and then deploys the latest tools and technologies to stamp out fraudulent activity while allowing good transactions to sail through. Contact us today for a free trial.

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Eliminate invalid activity from your paid marketing funnels, campaigns, and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads, and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Our award-winning technology runs over 2,000 behavior tests on each and every visit coming to your website, detecting the threat level and source. If it's detected as invalid - we block it.

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Fraud Blocker is a leading click fraud protection software for marketing professionals. It uses proprietary and advanced algorithms to detect malicious practices and automatically block bad traffic sources to save you time and money. If you are concerned about your business’s exposure to click fraud and wasting your ad budgets, then register for a free, no-risk 30-day trial (no credit card needed). Fraud Blocker is proudly based in the United States and has been saving clients money and improving their lead-quality since 2019.

Campaign Protection protects your pay per click campaigns from fraudulent and duplicate clicks by tracking and analyzing your pay-per-click traffic with our advanced click fraud detection technology. Our software is measures user interactions by IP address, geolocation, browser cookie, browser fingerprinting, total and active time spent on pages, input device activity (keyboard, mouse, touch, scroll) and other metrics to help isolate and eliminate invalid clicks. With Campaign Protection all of your pay per click ad clicks are tracked regardless of where they come from. We can track Google Ads, Bing Ads, Facebook, Twitter, as well as any other campaigns. Automatically add / remove IP addresses and IP ranges to Google Ads IP Exclusion with Google Ads API instantly. Our software has multiple blocking rules, device type rules and works with Google Ads 500 IP exclusion limit.

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

Clixtell is a software-as-a-service company that provides advanced solutions for businesses and digital marketing agencies. * Click Fraud Detection, Prevention & Protection Software * Call Tracking & Analytics Software * Website Video Recorder Clixtell’s advanced tools for online advertising in the digital era have brought its global reputation as a constantly growing and improving company that strives to provide a safe & transparent advertising experience for all businesses and digital marketing agencies. Clixtell helps businesses to optimize and protect PPC campaigns, track calls, increase sales & profit and improve customer retention. We provide custom made solutions for digital marketing agencies as well as to small businesses worldwide. Our cost-effective and flexible plans are designed to suit all customers according to their specific demands and needs and to their field of expertise.

We monitor your ads using our exclusive click-fraud prevention algorithm. We place offenders' IP addresses into your IP Exclusion list automatically. We even track the time each user spends on your site and their conversions. PPCSecure was just a single report with a few basic columns. Not anymore! Over the last 7 years, we've added a number of new and exciting reports which can be viewed in your browser or downloaded as PDF or CSV files. These reports can be sent to your ad network as part of a refund request or used to help a human detect click fraud that filters may miss. With our new JavaScript snippets (included at no extra cost with your subscription), you can monitor your clicks for both intent and value. The best way to determine a user's intent is to see how much time they spend on your website. A user who clicks often but spends very little time on your website may be engaging in click fraud.

FraudScore is an independent anti-fraud solution developed by a team of ad fraud experts, data scientists and digital marketers. FraudScore is trusted by the industry leaders since 2016 and it works with both mobile and desktop traffic, providing protection against ad fraud in all its forms. Instead of a black-and-white verdict — “fraud” or “not fraud” — FraudScore applies a so-called “fraud score” method. Each install or conversion, channel, traffic source, offer, etc… gets a specific fraud score — an evaluation that shows the probability and severity of ad fraud, with a deep and detailed explanation of fraud patterns found. This unique approach gives clients a reliable way to build strong fraud cases and explain their position for every incident, while also allowing room for negotiations. FraudScore provides full-stack platform for detecting ad fraud on every stage of ad funnel - from prebid requests, impressions and clicks analysis to installs, conversion and events scoring.

Kaminari Click is an innovative anti-fraud system specializing in protecting websites from unwanted traffic such as bots and fake clicks, which is essential for maintaining the integrity of online platforms and maximizing their profits. Utilizing advanced, unique tools and algorithms, Kaminari Click offers its clients comprehensive solutions that ensure a high level of security in real-time. The main advantage of working with Kaminari Click is their ability not just to filter out malicious traffic but also to provide analytical data that helps understand the nature of attacks and develop strategies to prevent them in the future. Kaminari Click's integrated approach to website security makes it an indispensable partner for businesses looking to ensure reliable protection of their online resources from fraudulent and destructive actions while increasing their efficiency and s

Spider AF is a Click Fraud Prevention solution that detects, blocks, and protects web ads from invalid clicks and conversions. With centralized fraud management and advanced automation, advertisers can easily detect fraudulent activity across all published ads. Spider AF provides full digital advertising transparency, allowing advertisers to track ad placement, identify fraudulent behaviors, and analyze clean - fraud free data.

Opticks is an unmatched cybersecurity tool for MVAS, Affiliate Networks, and Direct Advertisers, powered by artificial intelligence that never sleeps. Advanced and highly customizable analytics detect fake subscriptions, bots, iFrames, Malware APKs, MSISDN, proxy traffic, harmful applications, dangerous IPs, and more. Seamless onboarding makes Opticks the tool of choice for forward-thinking businesses worldwide. Opticks blocks and tracks the most sophisticated ad fraud in real time. Instantly know which traffic will bring in revenue and block ad fraud before it happens. Empower your growth teams with precise acquisition data. Opticks makes it extremely easy to block and track sophisticated online ad fraud so you can drive your revenues confidently. Our proprietary technology detects the most advanced fraud techniques and its ever-evolving machine learning nature keeps ahead of fraudsters. Dissect the real quality of your traffic, identify threats and make real-time decisions.

mFilterIt is a new-age data-driven company driven by the mission to create a safe, transparent, and secure digital ecosystem. Established in 2015, the company's foundation was laid by identifying the need for safety and transparency in the digital ecosystem. The mission is to create a transparent and secure digital ecosystem started by validating ad traffic to empower advertisers with clean data and enable them to make efficient business decisions and curb the wastage of ad spends due to ad fraud. The movement became stronger and bigger with brand protection and eCommerce analyses to help advertisers at every touchpoint of their business.

Protect your ads and stop wasteful click. Drive more ROI from your Google Ads and win the race at all costs. ClickGUARD’s data-driven approach and highly customizable technology create a multitude of benefits for Google Ads users. Set up customized rules, block the fraudulent traffic sources and let the engaged traffic come in. With the ClickGUARD mobile app you have access to your data whenever and wherever you need it. By stopping wasteful clicks, improve your return on Ad spend and save your budget. With in-depth post-click analysis, allows you to make the best data-driven decisions. Over how, why, and what traffic you are blocking, with custom rules for each of your campaigns. ClickGUARD’s click forensics technology offers you “insider” information about each click on your Google Ads campaigns. This way, you can analyze where each click is coming from, what they are doing on your website, and if they are worth your budget.

Detect Mobile Ad Fraud. mFaaS's sophisticated machine learning algorithms identify ad fraud in real-time across 15+ reason codes. Get a quick overview of your mobile traffic and potential fraudulent sources through exceptional behavioral and pattern recognition capabilities. Customizable dashboards and deeply sliced visuals for key actionable insights. Our core technology backed by 7+ patent applications ensure multi-level quality checks across campaigns. mFaaS is a mobile ad fraud detection platform that identifies fraudulent traffic across 15+ fraud types in real-time.

ClickPatrol helps you save up to 20% on your ad spend by using superior AI to predict, detect and block fraudulent clicks before they cheat you out of your advertising budget. As the top PPC protection software in Europe, we help protect your PPC campaigns from invalid traffic, competitor and inflationary click fraud.

Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies.

Lunio, formerly PPC Protect automates click fraud protection. We analyze traffic behavior across all acquisition channels and apply that analysis to protect those channels. Ensure you only pay for clicks that have a high probability to convert, excluding traffic that we know to be fraudulent or invalid. We use cybersecurity techniques to analyze traffic behaviors on all networks and apply learnings from those analyses to all other networks. Every month, we plant thousands of trees on behalf of our users to help combat the effects of climate change. Built with privacy as a given, ensuring compliance with existing and pending privacy regulations across all networks. Our cybersecurity experts and data scientists use a combination of location and behavior to determine the threat level of traffic to all your paid acquisition channels. Traffic analysis from one channel can be applied to all, providing a robust layer of ad protection that continuously learns.

Control all your campaigns from one ad tracker. Track, optimize & automate your advertising with affiliate tracking software recommended by digital marketers from around the globe! What kind of ads do you run? Native, display, pop, email, search, push, social, video? Paid or organic? Voluum ad tracker lets you track it all! With or without redirects. Thanks to our superfast reporting you can easily monitor over 30 metrics about each visit, click, and conversion coming from all of your traffic sources – with one tool and in real time! Don’t waste time & money on wild guesses! Use Traffic Distribution AI to quickly find the most profitable combinations of ads & landing pages for your offers & audiences. Detect bot traffic with Anti-Fraud Kit. Protect your advertising & maintain good relations with offer owners.

Founded by husband and wife team, Rich and Beth Kahn, Anura is an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. The couple, who owned a company that was featured in the Inc. 5000 list five years in a row, have a long track record of entrepreneurial success—including earning an Ernst & Young entrepreneur award in technology. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. Our solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

Understand your users. Build a better product. PostHog provides a full product analytics UX. Analyze trends, funnels, retention and cohorts. It all starts with event autocapture. PostHog autocaptures events and user behavior in your mobile or web app. Understand how traffic really flows through your app. Know the pageviews and actions of every user in your app or on your website. Visualize product trends and retention. Powerful analytics to really understand what your users are doing and how to keep them coming back. Visualize how users navigate through your app or website, and use metrics to understand what needs improvement. Continuously release new features without worrying about breaking changes. Test new ideas quickly and roll out to 10%, 20% or 100% of your users. PostHog can be deployed in your cloud, for painless adoption and onboarding. PostHog is built to scale. That includes our open core pricing model. PostHog can manage your deployment on your infrastructure.

CHEQ FOR PPC Save significant wasted ad-spend and lower your CPA's across all major PPC buying channels with the world's No. 1 click-fraud prevention platform for advertisers PROTECT YOUR ENTIRE MARKETING SPEND The only solution covering all your paid search and paid social buying channels REMOVE BOTS FROM YOUR AUDIENCES The only solution that excludes invalid audiences, protecting your remarketing and lookalikes NEVER BLOCK REAL PAYING CUSTOMERS The only real-time cyber-driven solution that blocks all the bad traffic, but never the good traffic

Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes.

Enhance Google Ads ROI with ClicKarma™—the leading alternative to Clixtell, ClickCease, and Lunio. Embrace AI-driven defense to block bots, secure PPC, prevent click frauds, and ensure cost-effective ad protection. Quick 5-min setup for real-time, automated safeguards to maximize ad spend efficiency.

What is Calldrip and why should my sales organization use it? For more than 10 years Calldrip has been dedicated to helping businesses respond immediately to new inquiries. We've leveraged this experience to develop our suite of sales automation tools and have now deployed this technology to thousands of customers worldwide. By triggering a phone call between your sales team and your prospect while they're still on your website, were able to increase conversations by as much as 900%. The privately held, fast-growing company is based in Salt Lake City, UT. In todays Google Micro Moments world, business must engage with the prospect FAST. Calldrip ensures instant engagement and spotlights potential problems in the sales processes.

We improve ROI and increase the conversion rate of your Google Ads campaigns. AdProtect is an active defense that evaluates the behavior of your visits and blocks the display of ads on those IPs that are harmful to the business. Are you just starting out? Are you an SME that wants to get ahead? Do you have a running business and are you tired of the clicks of the competition? Do you have a large company and want to optimize your investment? We have what you need. We offer you a WhatsApp button that allows you to capture data and rotate phone numbers. We permanently monitor your website and record all its drops. We are a Google Partner and we are ready to help you improve your campaigns. Our tool is what you need to remove the fraudulent clicks . Don't let your budget run thin without seeing results. We analyze all traffic in real time. We block the display of ads on harmful IPs. We improve the number of quality leads.

People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge.

The ScroogeFrog™ service is designed to reduce click fraud and thereby clean up the traffic that advertisers are paying for. ScroogeFrog aims to save your advertising budget by blocking ad impressions to users whose referrals are fraudulent and abandoning sites that bring inappropriate traffic to your site. The ScroogeFrog™ service identifies a user by more than 20 characteristics, regardless of whether the user has changed the IP address, browser or cleared cookies. ScroogeFrog™ monitors user behavior on the site after clicking (route), reading unique computers, based on evercookies (digital fingerprints). As a result, the advertiser's ad budget is spent solely on ad impressions and clicks. Only interested users click on the ad, and not competitors who purposefully click your budget, botnets and unnecessary visitors. Reducing advertising costs by reducing ad impressions for clickers and bots.

Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service. You can connect with customers over channels like email, SMS, push, or voice. Amazon Pinpoint is easy to set up, easy to use, and is flexible for all marketing communication scenarios. Segment your campaign audience for the right customer and personalize your messages with the right content. Delivery and campaign metrics in Amazon Pinpoint measure the success of your communications. Amazon Pinpoint can grow with you and scales globally to billions of messages per day across channels. Start easily with just a few clicks in Amazon Pinpoint. Whether you are a marketer or a developer, Amazon Pinpoint is flexible for marketing, bulk, or transactional communications use cases. Marketers can design, orchestrate, and run campaigns visually through the console. Developers can leverage the Amazon Pinpoint APIs for message sending, scheduling campaigns or tracking web and mobile activities.

There are different motivations for click fraud and as a result you suffer high damages. Only by detecting and fighting off invalid clicks on Google Ads will you be paying only for meaningful clicks and protecting your Google Ads budget. ADWARY is the solution against click fraud in Google Ads and offers you complete transparency and comprehensive protection. The specially developed methodology reliably detects invalid and fraudulent clicks on the basis of a variety of indicators, consistently prevents fraud attempts and provides clear evidence. ADWARY continuously monitors all clicks on your Google Ads ads – free of charge and independent of the number of clicks. Whether it’s a high probability of click fraud or a high number of clicks – ADWARY informs you immediately about everything important.

Protect your online presence with Fraudlogix, the industry leader in combating bots, digital advertising fraud, ecommerce fraud, payment fraud, fake account signups, and account takeovers. Our solutions ensure real-time protection through easy APIs. With a proven track record of monitoring 300+ million URLs and apps, and over 1 billion unique devices monthly, Fraudlogix is your trusted partner in defending against a wide range of online threats. Visit Fraudlogix and ask about setting up a free account today.

Deliver the best user experience with Personalize users Onboarding, Re-engage inactive users by videos in push notifications, and an Automated user activation campaign. Keep the user coming back to your app, Deliver personalized content and offers to them, Reward them for referring the app to their friends, and Re-target your users even after removing the app! Re-target your customers, as soon as they open your links just once on all major social media, no matter where your customer at, you’ll be able to reach and re-target them. Marketing automation helps you achieve more with your campaigns without doing any extra effort, like a CRM marketing automation tool, Here’s what Appgain’s automation could do for you. Auto-responding to users' behavior with personalized messages. Retargeting Short Link that directs the customer flow to a specific page in your App. Measure ROI /ROAS for each Customer Acquisition channel.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

Simply push your events data, then retrieve it in a way that makes sense to you and your users. Use Datawaves if you have a website or an app and want to add any kind of charts for your users about data that is changing constantly over time. We charge per writes. It is very affordable, only $15 for 1M writes. You can set usage limit too. Pay as you go, and don't worry about usage spikes. Inspector enables you to query your data using a simple GUI. It is perfect for testing how the results of your queries will look like before writing code.

Zarget was founded in 2015 by Osmnez Technologies and has become a leading SaaS company that provides heatmaps, funnel analysis, A/B testing, and split URL testing based on conversion rate optimization software, along with the industry's first ever chrome plug-in. Aiming to enable digital marketing professionals and product managers to efficiently optimize their websites/SaaS products, with zero dependencies on their technical experience. Every feature has been developed to ensure a seamless experience throughout the optimization journey.

Track, test and optimize your online marketing. Join over 7,000 marketers using Improvely to track results and detect fraud. Improvely identifies the source of every signup and sale, whether it's from a marketing campaign or any other channel. Our monitoring systems inspect every click for signs of suspicious activity. Get alerted to potential click fraud instantly, then take action to protect your advertising budget. Improvely shows you the real people using your site with an automatically created activity profile for each visitor. Get to know your most valuable customers so you can find more of them. Work alone, with a team, or with your clients, Improvely has team logins, custom-branded client reports, export tools and everything else your organization needs. See the paths users take to conversion and identify the points where lost sales dropped off. Funnel reports show how users flow through multiple steps on your website.

With Kaya, you can track and get insights across all your marketing activities in one place. Fully customised and no manual work required. Simply connect your tools to get started. Monitor and keep track of critical metrics across all platforms and channels such as Marketing Spend, ROAS, and Channel Revenue, through your dashboards and daily Slack alerts. Use pre-built reports to visualise your marketing KPI easily. See how your metrics are trending over time, and get insights into areas that deserve more focus. Kaya brings together, cleans, and enriches all your data from various platforms. No engineering expertise required. Optimise campaign performance effortlessly with our algorithm that monitors your campaigns 24/7 and delivers proactive recommendations.

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

Measure effectiveness for continuous optimization. Align your multichannel marketing efforts to key business goals and measures their effectiveness. Optimize campaigns to ensure the highest degree of success. Robust reporting capabilities to track and measure overall usage and behavior, demographics, key metrics as well as specific asset watches. Deliver persuasive content based on specific audience segments and profiles deriving from interest, past history, location, referrer & more! Our intuitive reports provide deep insight and visibility of usage and behavior across your web properties, so you can manage risk and drive optimization. Visits, journey patterns, downloads, conversions, keywords. Provides an aggregate overview of key analytics and performance indicators. Helps you gain an understanding of who your visitors are, where they’ve come from, and the effectiveness of your buyer persona strategies.

Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns. Make the biggest impact with your advertising by understanding your customers and most valuable prospects on a whole new level. Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud. Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.

You're buying non-human traffic everyday. Ignore at your own cost! Media buyers need to have authority over the traffic sources they engage with, and are responsible for the quality of traffic going to their advertisers. Just use Botman provided secure integration methods, which don't take more than 5 minutes to get started. Counter the rogue sources by blocking their traffic partially or fully and sanitize the traffic quality. All in your control. Are potentially unwanted programs delivering you unsolicited traffic. Do you want this type of traffic in your branding and performance campaigns? Do you know, your traffic and conversions may be coming from a geography you never ran the campaign for. A part of GIVT, Data Center and NHT (Non Human Traffic) are software programs and non-human botnets delivering you traffic. Does your website / app get unresponsive to your real users, just because there is a flood and swarm of clicks spamming it by the second.

We collectively protect enterprises and internet platforms from digital fraud and abuse. We verify the humanity of more than ten trillion interactions per week, protecting our customers' sensitive data, reputation, compliance, bottom line, and customer experience as they grow their digital businesses. HUMAN Bot Mitigation Platform enables complete protection from sophisticated bots and fraud across advertising, marketing, and cybersecurity. Keeping your company safe from digital fraud and abuse requires a fundamentally different approach. Our multilayered detection methodology protects enterprises through technical evidence, global threat intelligence, machine learning, and continuous adaptation. HUMAN is a cybersecurity company that protects businesses from automated threats: actions like ad fraud, credential stuffing, and fake engagement conducted by malicious bots.

Protect Your Pay Per Click Ads From Click Fraud Currently, as much as 20 per cent of business advertising expenditure goes amiss due to click fraud. Read on to discover how to protect your pay-per-click data from fraudsters and bots. This exciting solution instantly excludes invalid IP addresses and fake clicks to save money.