Marcode vs. TrafficGuard Comparison


Marcode	TrafficGuard	+	+
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About Marcode is an AI-driven brand protection and affiliate fraud detection platform that helps ecommerce and digital marketing teams protect their paid search budgets and affiliate programmes by identifying and stopping affiliate hijacking, brand bidding, trademark infringement, unauthorized coupon/voucher code abuse, and malicious browser extension activity that steals traffic, inflates costs, and generates fraudulent commissions. It continuously monitors branded keywords across search engines with high-frequency checks, detects advertisers bidding on a brand’s terms and exposes hidden affiliate identifiers even when sophisticated cloaking is used, and lets users track every advertiser, generate evidence, and take action to remove bad actors. Marcode also automates trademark complaint filings and provides tools to spot coupon misuse and extension-based monetization, reducing wasted spend and protecting brand reputation while offering a user-friendly interface.		About Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Digital marketing and affiliate teams at ecommerce brands and agencies that need to protect paid search spend and affiliate programmes from fraud, hijacking, and trademark misuse		Audience TrafficGuard is for advertisers and agencies who want every dollar of ad spend to reach real people, not bots, fraud, or wasted clicks. From SMBs to global enterprise performance teams, TrafficGuard protects Google Ads, mobile, affiliate, and social campaigns so your budget drives genuine engagement and real returns.
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial		Pricing $49 Start with a 30-day free trial in detection mode, at no charge, and see exactly how much invalid traffic is hitting your campaigns before you commit. Paid protection starts at $49/month on the Shield plan for Google Search spend up to $30k/month. Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Overall 4.9 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.7 / 5 support 4.5 / 5 Read all reviews
		Pros from Real Users Pros Ease of use and efficiency, charts and filters in place, the most interesting part for us is the click report. The pricing model seems very fair, 2% of Ad spend and when the system saves me 10% of Ad spend from wasted clicks it's a no-brainer. It recognises and blocks fraudulent PPC clicks to save me money on my Google PPC campaigns. Highly recommend. It has easy to access dashboard and a live tracking ability to track immediately. It is fast and reliable. Great free intro to invalid click reporting. Brilliant for small to medium sized businesses. Great customer support and technical help. A lot cheaper than others on the market with great features too. Easy to so setup and clear UX. They're members of IAB and this means something in the advertising field. Most of the services are free Affordable PPC fraud IP prevention Overall Preferred Tool Effective & Efficient It is best for those who are running Google ads and facing invalid clicks by competitors, it stops fake clicks and does not allow fake clicks to ruin your budget. the most important thing is that it works and is effective, although my budget is not that impressive yet. Can see where fake clicks are coming from and which location and the total amount of PPC budget you are using on these.
Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information Marcode Founded: 2023 United Kingdom www.marcode.ai/		Company Information TrafficGuard Founded: 2015 Perth, Australia www.trafficguard.ai
Alternatives Bluepear		Alternatives CHEQ Essentials CHEQ
Adment		Clixtell
BrandVerity		Fraud Blocker
ImpersonAlly		ClickGuard
AdPolice BrandProtect AdPolice View All		ClickPatrol View All
Categories Paid Search Intelligence		Categories Click Fraud Marketing Analytics Mobile App Analytics Threat Intelligence Web Analytics
		Show More Features Click Fraud Features Account Alerts Activity Monitoring IP Address Monitoring IP Blocking Keyword Tracking Refund Management Risk Assessment Time on Site Tracking Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking
Integrations Adjust Affise AppsFlyer Kochava Partnerize Segment Shopify Singular TUNE WordPress		Integrations Adjust Affise AppsFlyer Kochava Partnerize Segment Shopify Singular TUNE WordPress View All 10 Integrations
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