FraudScore vs. TrafficGuard Comparison


FraudScore	TrafficGuard	+	+
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About FraudScore is an independent anti-fraud solution developed by a team of ad fraud experts, data scientists and digital marketers. FraudScore is trusted by the industry leaders since 2016 and it works with both mobile and desktop traffic, providing protection against ad fraud in all its forms. Instead of a black-and-white verdict — “fraud” or “not fraud” — FraudScore applies a so-called “fraud score” method. Each install or conversion, channel, traffic source, offer, etc… gets a specific fraud score — an evaluation that shows the probability and severity of ad fraud, with a deep and detailed explanation of fraud patterns found. This unique approach gives clients a reliable way to build strong fraud cases and explain their position for every incident, while also allowing room for negotiations. FraudScore provides full-stack platform for detecting ad fraud on every stage of ad funnel - from prebid requests, impressions and clicks analysis to installs, conversion and events scoring.		About Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Affiliate Agencies, Direct Advertisers, Mobile Developers, Ad Networks, Marketing Agencies		Audience TrafficGuard is for advertisers and agencies who want every dollar of ad spend to reach real people, not bots, fraud, or wasted clicks. From SMBs to global enterprise performance teams, TrafficGuard protects Google Ads, mobile, affiliate, and social campaigns so your budget drives genuine engagement and real returns.
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $290 per month Different rates for Clicks, Installs and Conversions. Personal rates for mobile developers. Free Version Free Trial		Pricing $49 Start with a 30-day free trial in detection mode, at no charge, and see exactly how much invalid traffic is hitting your campaigns before you commit. Paid protection starts at $49/month on the Shield plan for Google Search spend up to $30k/month. Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you. Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Overall 4.9 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.7 / 5 support 4.5 / 5 Read all reviews
Pros & Cons from Real Users Pros Super effective and easy to set up; Good communications with the team and support. They helped us set the integration, and managed to find a solution for our special requests; Free option to invite our partners to reports - nice bonus! Cons Had to make a special request for our integration. Done on time)		Pros from Real Users Pros Ease of use and efficiency, charts and filters in place, the most interesting part for us is the click report. The pricing model seems very fair, 2% of Ad spend and when the system saves me 10% of Ad spend from wasted clicks it's a no-brainer. It recognises and blocks fraudulent PPC clicks to save me money on my Google PPC campaigns. Highly recommend. It has easy to access dashboard and a live tracking ability to track immediately. It is fast and reliable. Great free intro to invalid click reporting. Brilliant for small to medium sized businesses. Great customer support and technical help. A lot cheaper than others on the market with great features too. Easy to so setup and clear UX. They're members of IAB and this means something in the advertising field. Most of the services are free Affordable PPC fraud IP prevention Overall Preferred Tool Effective & Efficient It is best for those who are running Google ads and facing invalid clicks by competitors, it stops fake clicks and does not allow fake clicks to ruin your budget. the most important thing is that it works and is effective, although my budget is not that impressive yet. Can see where fake clicks are coming from and which location and the total amount of PPC budget you are using on these.
Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information FraudScore Founded: 2016 Spain www.fraudscore.ai		Company Information TrafficGuard Founded: 2015 Perth, Australia www.trafficguard.ai
Alternatives IPQualityScore		Alternatives CHEQ Essentials CHEQ
minFraud MaxMind		Clixtell
HUMAN Ad Fraud Defense HUMAN		Fraud Blocker
Frogo Frogo.ai		ClickGuard
Fraudlogix View All		ClickPatrol View All
Categories Click Fraud Fraud Detection		Categories Click Fraud Marketing Analytics Mobile App Analytics Threat Intelligence Web Analytics
Click Fraud Features Account Alerts Activity Monitoring IP Address Monitoring IP Blocking Keyword Tracking Refund Management Risk Assessment Time on Site Tracking Show More Features Fraud Detection Features Access Security Management Check Fraud Monitoring Custom Fraud Parameters For Banking For Crypto For eCommerce For Insurance Industry Internal Fraud Monitoring Investigator Notes Pattern Recognition Transaction Approval		Click Fraud Features Account Alerts Activity Monitoring IP Address Monitoring IP Blocking Keyword Tracking Refund Management Risk Assessment Time on Site Tracking Show More Features Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking
Integrations Adjust Affise AppsFlyer FlashClick Kochava Partnerize Segment Shopify Singular TUNE WordPress Show More Integrations View All 1 Integration		Integrations Adjust Affise AppsFlyer FlashClick Kochava Partnerize Segment Shopify Singular TUNE WordPress Show More Integrations View All 10 Integrations
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