
Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations.
The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident.
It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level.
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Tapper
Tapper is an AI-powered platform designed to protect your digital marketing campaigns from invalid traffic and ad fraud. Our AI filters analyze every click on your Google and Meta Ads in real-time, ensuring no bots, click farms, or other invalid traffic sources are allowed. Tapper automatically sends fraudulent IPs to your Google Ads exclusion list in under 3 seconds, blocking only the bad traffic while ensuring genuine customers are not affected. With session recordings of each click, you can see how visitors (and bots) interact with your site. By eliminating waste from your campaigns, Tapper helps you convert wasted ad spending into revenue growth, allowing your marketing budget to go further. Our platform detects every single click on your paid ads with zero latency and uses machine learning to categorize each one as invalid, suspicious, or legitimate. Tapper reveals all click data as first-party data, allowing you to generate accurate campaign insights and predictable results.
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