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Audience

Mobile & Web Developers, UX Designers, Digital Marketing, Analysts

About Smartlook

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.

With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.

Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

Pricing

Starting Price:
$39 per month
Pricing Details:
Free package: 1,500 sessions/month
Startup package: $39/month for 5,000 sessions/month
Business package: $95/month for 15,000 sessions/month
Ultimate package: contact Smartlook for more pricing information
Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

Ratings/Reviews - 8 User Reviews

Overall 4.8 / 5
ease 4.9 / 5
features 4.5 / 5
design 4.6 / 5
support 4.8 / 5

Company Information

Smartlook
Founded: 2016
Czech Republic
www.smartlook.com/

Videos and Screen Captures

Dashboard

Dashboard

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Product Details

Platforms Supported
Cloud
iPhone
iPad
Android
Training
Documentation
Live Online
Webinars
Support
Phone Support
Online

Smartlook Frequently Asked Questions

Q: What kinds of users and organization types does Smartlook work with?
Q: What languages does Smartlook support in their product?
Q: What kind of support options does Smartlook offer?
Q: What other applications or services does Smartlook integrate with?
Q: Does Smartlook have a mobile app?
Q: What type of training does Smartlook provide?
Q: Does Smartlook offer a free trial?
Q: How much does Smartlook cost?

Smartlook Product Features

AB Testing

Funnel Analysis Supported
Heatmaps Supported
Audience Targeting Not Supported
Campaign Segmentation Not Supported
Landing Pages / Web Forms Not Supported
Multivariate Testing Not Supported
Split Testing Not Supported
Statistical Relevance Analysis Not Supported
Surveys Not Supported
Test Scheduling Not Supported
Visual Editor Not Supported

Customer Experience

Survey Management Not Supported
Customer Segmentation Not Supported
Action Management Not Supported
Feedback Management Not Supported
Knowledge Management Not Supported
Sentiment Analysis Not Supported
Analytics Not Supported
Dashboard Not Supported
Multi-Channel Collection Not Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Heatmap

Behavioral Mapping Supported
Dashboard Supported
Element Analytics Supported
Website Analytics Supported
Dynamic Maps Not Supported
Embeddable Maps Not Supported
For Sales Not Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported

Marketing Analytics

Channel Attribution Supported
Dashboard Supported
Performance Metrics Supported
Website Analytics Supported
A/B Testing Not Supported
Campaign Management Not Supported
Customer Journey Mapping Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported

Mobile App Analytics

Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
A/B Testing Not Supported
Push Notifications Not Supported
Retention Tracking Not Supported
Revenue Tracking Not Supported
Uninstall Tracking Not Supported

Predictive Analytics

Modeling & Simulation Supported
AI / Machine Learning Not Supported
Benchmarking Not Supported
Data Blending Not Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Sentiment Analysis Not Supported

Product Analytics

Attribution Supported
Automatic Data Capture Supported
Customer Feedback Collection Supported
Customer Journey Analytics Supported
Data Export Supported
Data History Retention Supported
Real-Time Data Analysis Supported
Touchpoint Analytics Supported
Churn Reporting Not Supported
Customer Guidance Not Supported
Data Labeling Not Supported
Product Engagement Scoring Not Supported
User Segmentation Not Supported

Session Replay

Heatmaps Supported
Mouse Tracking Supported
Session Recording Supported
User Experience Analysis Supported
Eye Tracking Not Supported
Form Analytics Not Supported
Optimization Tools Not Supported
Surveys Not Supported
User Feedback Not Supported
Visitor Segmentation Not Supported

UX

Animation Supported
For Mobile Supported
For Websites Supported
Heatmaps Supported
Screen Activity Recording Supported
Unmoderated Testing Supported
Usability Testing Supported
User Journeys Supported
User Research Supported
Prototyping Not Supported

Web Analytics

Conversion Tracking Supported
Goal Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported
Campaign Management Not Supported
Form Analytics Not Supported
Keyword Tracking Not Supported

Smartlook Additional Categories

Smartlook Verified User Reviews

Write a Review
  • Anis A.
    Ownership Workflow Coordinator
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Ideal for Visual Website Analytics and User Behavior Insights"

    Posted 2024-01-17

    Pros: With the use of Smartlook's funnel analysis tools, companies can monitor and examine the actions customers take on their website to accomplish particular objectives. For better understanding and execution of the conversion process, this functionality is essential.

    Cons: Although Smartlook offers strong visual analytics, some users might feel that it has less complex reporting choices than more specialist analytics tools. Extra tools could be needed for businesses with complicated reporting requirements.

    Overall: Businesses looking for visual insights into user activity on their website might find great use for Smartlook. Its capabilities for heatmaps, funnel analyses, and session recording make it an invaluable tool for improving user experience and website performance.

    Read More...
  • Metricoid T.
    Offshore Software Product Development
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Best UX Tool"

    Posted 2021-09-29

    Pros: Help to find where users are struggling on websites and apps.
    Provides the best solutions for improving user experience.

    Cons: There are no cons about this product, but I feel price should be more affordable.

    Overall: My experience with this product is amazing. This software provides solutions which are beneficial for future planning of development.

    Read More...
  • Zeeshan M.
    Trader
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Administrator
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Systematic Approach "

    Posted 2021-06-29

    Pros: - Everything is briefly represented on the dashboard.
    - You can record sessions for auditing.
    - It saves every detail of traffic from IP to location and gives an accurate report.

    Cons: The price could be more reasonable.
    Mobile applications need few improvements.

    Overall: You can manage and restrict user access.
    I have been using it to analyse the people and plan future changes.
    It has a toolkit to improve efficiency.

    Read More...
  • Michael M.
    Software Development
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Log visitor sessions and improve the web experience!"

    Posted 2021-06-21

    Pros: Since using Smartlook, we have been able to track our website activity in detail; we can get details of time, location, unlimited recordings of visitor sessions through our website, and more. It is as helpful as it is easy to access and use; we can devise strategies and implement improvements to provide a better experience, and their technical support is exceptional.

    Cons: I have had no problems with this tool; it has been beneficial. However, I consider that the price is somewhat high and may represent a limitation for small businesses.

    Overall: Smartlook has provided essential data about the movement and impact of our website, from time and space details to recordings and heat maps to get insight into the modules with the most visitor interaction. We have been able to solve problems, devise powerful strategies to improve the user's web experience, generate customers and opportunities. I do not doubt that it can be of great use to your company, easy to start using. It provides valuable resources to improve users' web experience and generate new customers and opportunities.

    Read More...
  • Jenny S.
    Systems Analyst
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User, Deployment
    Company Size: 1,000 - 4,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Reporting and sharing capabilities are great"

    Posted 2021-03-08

    Pros: Setting up screen and sharing recordings with my clients is now easy and within minutes. I addition it also allows UID to be passed to the Smartlook app.

    Cons: It has crucial analytical data but it would even be more great if Heatmaps can show % clicks on map.

    Overall: Smartlook is one way to set up funnel tracking with custom events/URL's etc.
    Provides a better understanding of how web pages and landing pages are performing.

    Read More...
  • A Smartlook User
    Senior Technical Support
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Powerful e-commerce website analytics platform"

    Posted 2020-08-29

    Pros: #1- Powerful and detailed website analytics solution.
    #2- It makes ease for maintaining user interests.
    #3- Best Visitor behavior and activity analysis.
    #4- Best for e-commerce websites.

    Cons: #1- We had an overall positive experience with it.

    Overall: Smartlook is an incredible analytics solution for the website. It allows us to track and maintain a good standard of usability and features for users. Overall we had a positive experience with it.

    Read More...
  • A Smartlook User
    Data analyst
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Outstanding web analytics"

    Posted 2020-08-05

    Pros: It's very easy to deploy and implement on any size of the business website. Reports are informative. Visitor tracking and behavior analysis feature. The daily analytics summary saves time.

    Cons: Overall it's an outstanding web analytics platform.

    Overall: It gives informative analytics reports about performance and user behavior of mobile applications and websites. Overall I use Smartlook for my business website to analyze my campaign performance and visitor behaviors.

    Read More...
  • Fabian M.
    Growth Hacker
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Nice tool for Startups"

    Posted 2019-05-29

    Pros: Record everything which make it rely useful for startup. On don't necessary know what you want to record ahead of time. Smartlook allow to make retroactive analysis of data.
    Pricing is reasonable for startup.

    Cons: Segment integration is still in beta.
    You need some analytical skills to use this tool

    Overall: If you launch a SaaS startup, smarlook is a tool to have on your website

    Read More...
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