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About

Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.

About

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketers, product managers, and UX designers

Audience

Mobile & Web Developers, UX Designers, Digital Marketing, Analysts

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$99 per month
Free Version
Free Trial

Pricing

$39 per month
Free package: 1,500 sessions/month
Startup package: $39/month for 5,000 sessions/month
Business package: $95/month for 15,000 sessions/month
Ultimate package: contact Smartlook for more pricing information
Free Version
Free Trial

Reviews/Ratings

Overall 4.8 / 5
ease 4.7 / 5
features 5.0 / 5
design 4.8 / 5
support 4.4 / 5

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.5 / 5
design 4.6 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • It is easy to use and the recordings were eye-opening! We would show recordings of users struggling with certain aspect of our large site to committee members, and everyone was amazed. We use those results to not only implement need change, but visual proof to justify those changes.
  • Hotjar has an easy to use interface and simple integration with other apps. The ability to gather feedbacks and surveys.
  • The heatmaps and recordings are user-friendly, meaning that everyone can understand what they're seeing without advanced training. The feedback and survey tools are extremely reliable and feature-rich too. Implementation is super-easy.
  • Hotjar provides an easy way to see the views and interaction your website are getting. Even with being a "numbers person" I still enjoy this platform and how it makes it so easy to view the data provided. It helps my team and I understand what things need to stay the same on our website and what changes need to be made.
  • Hotjar offers best of the class visual analytics through heat map. it is a great tool to study the user behaviour of your visitors and helps in deciding and placing the call to action buttons on the most interacted section of the page. The integration part is very easy for most of the website and one bonus with it- doesn't affect the page loading time.

Cons

  • None that I can think of - it has done so much for us in a short time.
  • Reports are helpful but required more option for customization
  • It would be great to see the data in real time, perhaps even for recordings. The tool satisfies our needs to full extent nonetheless.
  • So far I haven't found any cons, but I am newer to the platform.
  • It is one of the best and easy to use virtual analytics. No Cons.

Pros & Cons from Real Users

Pros

  • With the use of Smartlook's funnel analysis tools, companies can monitor and examine the actions customers take on their website to accomplish particular objectives. For better understanding and execution of the conversion process, this functionality is essential.
  • Help to find where users are struggling on websites and apps. Provides the best solutions for improving user experience.
  • - Everything is briefly represented on the dashboard. - You can record sessions for auditing. - It saves every detail of traffic from IP to location and gives an accurate report.
  • Since using Smartlook, we have been able to track our website activity in detail; we can get details of time, location, unlimited recordings of visitor sessions through our website, and more. It is as helpful as it is easy to access and use; we can devise strategies and implement improvements to provide a better experience, and their technical support is exceptional.
  • Setting up screen and sharing recordings with my clients is now easy and within minutes. I addition it also allows UID to be passed to the Smartlook app.

Cons

  • Although Smartlook offers strong visual analytics, some users might feel that it has less complex reporting choices than more specialist analytics tools. Extra tools could be needed for businesses with complicated reporting requirements.
  • There are no cons about this product, but I feel price should be more affordable.
  • The price could be more reasonable. Mobile applications need few improvements.
  • I have had no problems with this tool; it has been beneficial. However, I consider that the price is somewhat high and may represent a limitation for small businesses.
  • It has crucial analytical data but it would even be more great if Heatmaps can show % clicks on map.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Hotjar
Founded: 2014
Malta
www.hotjar.com

Company Information

Smartlook
Founded: 2016
Czech Republic
www.smartlook.com/

Alternatives

Alternatives

Extellio

Extellio

Extellio International AB

Categories

Categories

Customer Experience Features

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Session Replay Features

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

UX Features

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Customer Feedback Features

Alerts / Notifications
Behavior Analytics
Bug Reports
Community Feedback Tools
Live Chat
Negative Feedback Management
Net Promoter Score (NPS)
Screenshot / Screen Capture
Surveys
User Testing Tools
Video Feedback
Visual Feedback Tools
Voice of the Customer (VoC)
Website Feedback

Customer Journey Mapping Tools Features

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Survey Features

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Website Optimization Tools Features

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Session Replay Features

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

UX Features

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics Features

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Product Analytics Features

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Integrations

Axis LMS
Clym
Kameleoon
Nekton.ai
Shopify
Stackreaction
Unbounce
Weebly
WordPress
Beam AI
Boxmode
Complianz
CookieYes
Hello Customer
Jimdo
Kamili
Magento
Phonesites
Product Fruits
Raisely

Integrations

Axis LMS
Clym
Kameleoon
Nekton.ai
Shopify
Stackreaction
Unbounce
Weebly
WordPress
Beam AI
Boxmode
Complianz
CookieYes
Hello Customer
Jimdo
Kamili
Magento
Phonesites
Product Fruits
Raisely
Claim Hotjar and update features and information
Claim Hotjar and update features and information
Claim Smartlook and update features and information
Claim Smartlook and update features and information