Audience

Marketers, product managers, and UX designers

About Hotjar

Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.

Pricing

Starting Price:
$99 per month
Free Trial:
Free Trial available.

Integrations

Ratings/Reviews - 6 User Reviews

Overall 4.8 / 5
ease 4.7 / 5
features 5.0 / 5
design 4.8 / 5
support 4.4 / 5

Company Information

Hotjar
Founded: 2014
Malta
www.hotjar.com

Videos and Screen Captures

Hotjar Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Hotjar Frequently Asked Questions

Q: What kinds of users and organization types does Hotjar work with?
Q: What languages does Hotjar support in their product?
Q: What other applications or services does Hotjar integrate with?
Q: What type of training does Hotjar provide?
Q: Does Hotjar offer a free trial?
Q: How much does Hotjar cost?

Hotjar Product Features

Customer Experience

Analytics Supported
Dashboard Supported
Feedback Management Supported
Sentiment Analysis Supported
Survey Management Supported
Action Management Not Supported
Customer Segmentation Not Supported
Knowledge Management Not Supported
Multi-Channel Collection Not Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Customer Feedback

Alerts / Notifications Supported
Behavior Analytics Supported
Screenshot / Screen Capture Supported
User Testing Tools Supported
Video Feedback Supported
Website Feedback Supported
Bug Reports Not Supported
Community Feedback Tools Not Supported
Live Chat Not Supported
Negative Feedback Management Not Supported
Net Promoter Score (NPS) Not Supported
Surveys Not Supported
Visual Feedback Tools Not Supported
Voice of the Customer (VoC) Not Supported

Customer Journey Mapping Tools

Behavioral Analytics Supported
Surveys & Feedback Supported
Action Management Not Supported
Attribution Modeling Not Supported
Collaboration Not Supported
Customer Profiles Not Supported
Data Import / Export Not Supported
Predictive Analytics Not Supported
Templates Not Supported

Heatmap

Behavioral Mapping Supported
Dashboard Supported
Dynamic Maps Supported
Element Analytics Supported
Website Analytics Supported
Embeddable Maps Not Supported
For Sales Not Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported

Marketing Analytics

Customer Journey Mapping Supported
Dashboard Supported
Website Analytics Supported
A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported

Session Replay

Eye Tracking Supported
Form Analytics Supported
Heatmaps Supported
Mouse Tracking Supported
Optimization Tools Supported
Session Recording Supported
Surveys Supported
User Experience Analysis Supported
User Feedback Supported
Visitor Segmentation Supported

Survey

Custom Survey URLs Supported
Data Analysis Tools Supported
Mobile Survey Supported
Question Branching Supported
Question Library Supported
Site Intercept Survey Supported
Skip Logic Supported
Email Marketing Not Supported
Offline Response Collection Not Supported
Paper Survey Not Supported
Supports Audio / Images / Video Not Supported

UX

For Mobile Supported
For Websites Supported
Heatmaps Supported
Screen Activity Recording Supported
Usability Testing Supported
User Journeys Supported
User Research Supported
Animation Not Supported
Prototyping Not Supported
Unmoderated Testing Not Supported

Usability Testing

A/B Testing Not Supported
Annotations Not Supported
Audience Targeting Not Supported
Heatmaps Not Supported
Moderated Usability Testing Not Supported
Quantitative Metrics Not Supported
Reporting / Analytics Not Supported
Surveys and Feeback Not Supported
Video Recording / Transcription Not Supported
Mobile Testing Not Supported
Prototype Testing Not Supported
Remote User Testing Not Supported
Impression Testing Not Supported

Web Analytics

Form Analytics Supported
User Interaction Tracking Supported
Campaign Management Not Supported
Conversion Tracking Not Supported
Goal Tracking Not Supported
Keyword Tracking Not Supported
Multiple Site Management Not Supported
Pageview Tracking Not Supported
Referral Source Tracking Not Supported
Site Search Tracking Not Supported
Time on Site Tracking Not Supported

Website Optimization Tools

Performance Metrics Supported
Problem Area Alerts Supported
Competitor Analysis Not Supported
Content Management Not Supported
Keyword Research Tools Not Supported
Link Management Not Supported

Hotjar Additional Categories

Hotjar Verified User Reviews

Write a Review
  • Chris N.
    Web Services, Director
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: Deployment
    Company Size: 1,000 - 4,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Watch your visitors path through your site"

    Posted 2025-01-17

    Pros: It is easy to use and the recordings were eye-opening! We would show recordings of users struggling with certain aspect of our large site to committee members, and everyone was amazed. We use those results to not only implement need change, but visual proof to justify those changes.

    Cons: None that I can think of - it has done so much for us in a short time.

    Overall: Love it! It is handy and I've never used something that gives us the insight that it brings to the table. The recordings of user experiences with the site have really helped us fix issues.

    Read More...
  • Mandar P.
    Sr. Software Tester
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Tool to understand Visitor activity"

    Posted 2024-09-08

    Pros: Hotjar has an easy to use interface and simple integration with other apps. The ability to gather feedbacks and surveys.

    Cons: Reports are helpful but required more option for customization

    Overall: Hotjar help us to understand visitors and users with their requirements. It is easy to use and to provide clear insights.

    Read More...
  • Anis A.
    Ownership Workflow Coordinator
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Understand your customer journey with ease"

    Posted 2024-01-03

    Pros: The heatmaps and recordings are user-friendly, meaning that everyone can understand what they're seeing without advanced training. The feedback and survey tools are extremely reliable and feature-rich too. Implementation is super-easy.

    Cons: It would be great to see the data in real time, perhaps even for recordings. The tool satisfies our needs to full extent nonetheless.

    Overall: If you are looking to optimize and increase the quality of the user experience on your site, this is the tool that will help you understand how users behave on your website. It is capable of satisfying needs for small, mid-sized, and enterprise-level businesses.

    Read More...
  • A Hotjar User
    Talent Acquisition Partner
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1,000 - 4,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Numbers tell the truth "

    Posted 2022-07-30

    Pros: Hotjar provides an easy way to see the views and interaction your website are getting. Even with being a "numbers person" I still enjoy this platform and how it makes it so easy to view the data provided. It helps my team and I understand what things need to stay the same on our website and what changes need to be made.

    Cons: So far I haven't found any cons, but I am newer to the platform.

    Overall: Overall, Hotjar is always providing new data information for our company website whether that is views, interactions, comments, etc. There is always something new for us to learn our company page, which is so helpful.

    Read More...
  • A Hotjar User
    Asst. Operations Manager
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Best heat map based analytics"

    Posted 2020-08-22

    Pros: Hotjar offers best of the class visual analytics through heat map. it is a great tool to study the user behaviour of your visitors and helps in deciding and placing the call to action buttons on the most interacted section of the page. The integration part is very easy for most of the website and one bonus with it- doesn't affect the page loading time.

    Cons: It is one of the best and easy to use virtual analytics. No Cons.

    Overall: Hotjar offers visual analytics of user behaviour through heat maps and session recordings. The heat map is a great feature which helps a lot to identify the most interacted section of the page which you can use to place call to action to increase the chance of conversion. It offers session recording option which is something like playing video of user sessions help in identifying the major road block user base is facing and studying the user behaviour on your website. In all, I am very much satisfied with it helps a lot to study the user pattern of the visitors.

    Read More...
  • ANURAG S.
    Marketing Analyst
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Visualize Visitor's Behavior and Interaction with Website"

    Posted 2020-07-01

    Pros: Hotjar is Visual analytics tool for websites. It helps in monitoring how the visitors are interacting with the website. Its one of the few analytics tool which deals without use of numbers. It offers features -
    1. Heat map of the pages
    2. Visitor's journey recording
    3. Feedback/Survey Polls
    4. Uses Asynchronous java script
    5. Easy to use UI

    Cons: Hotjar enables the visual analytics which is quite unique in itself. No complain.

    Overall: Hotjar is visual analytics tool which visualize beautifully the user engagement on website. I love the Heat map and Visitor recording feature of Hotjar. The heat map feature allow us to know the most interacted part of the page. which helps in getting deeper insight of the expectation of visitors. There is Visitor Journey recording option, In this the hotjar make screen video with the movement of mouse and clicks. It basically enable us to understand the navigation issue, usability issue. It offers Polling option which is very helpful to know the intent of the visitors. Hotjar uses Asynchronous Java script which doesn't affect the page loading time.

    Read More...
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