Hotjar vs. Userback Comparison


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About Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.	About Userback is the leading user feedback and bug tracking solution for software teams looking to understand users and build better products. With Userback, you can collect metadata-enriched visual feedback and gain deep insights into your user's sentiment and behavior with in-app surveys like NPS, CES, and CSAT metrics. Add deep context to any piece of feedback via full session replay features. Create user segments and track every user from the moment they log in. Survey only the cohorts that are important to you and understand your user experiences throughout the entire lifecycle from trial to churn. Wrap it all up with branded feature portals, and public roadmaps, and a centralized location for all your feedback to reduce feedback overhead by 70% and increase feedback closure times by 10X. No code? No problem. Start instantly with a code-free browser extension, perfect for internal QA and bug tracking.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketers, product managers, and UX designers	Audience Product Managers, SaaS Companies, Web Developers, QA Testers, Website Owners, CX Managers
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Not Supported Free Trial Supported	Pricing $29 per month Team: $29/month. For growing teams managing feedback more effectively. Business: $79/month. For scaling teams needing more advanced tools. Business Plus: $159/month. For enterprise teams requiring extra control and support. Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.7 / 5 features 5.0 / 5 design 4.8 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 4.9 / 5 ease 4.8 / 5 features 4.7 / 5 design 4.8 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros It is easy to use and the recordings were eye-opening! We would show recordings of users struggling with certain aspect of our large site to committee members, and everyone was amazed. We use those results to not only implement need change, but visual proof to justify those changes. Hotjar has an easy to use interface and simple integration with other apps. The ability to gather feedbacks and surveys. The heatmaps and recordings are user-friendly, meaning that everyone can understand what they're seeing without advanced training. The feedback and survey tools are extremely reliable and feature-rich too. Implementation is super-easy. Hotjar provides an easy way to see the views and interaction your website are getting. Even with being a "numbers person" I still enjoy this platform and how it makes it so easy to view the data provided. It helps my team and I understand what things need to stay the same on our website and what changes need to be made. Hotjar offers best of the class visual analytics through heat map. it is a great tool to study the user behaviour of your visitors and helps in deciding and placing the call to action buttons on the most interacted section of the page. The integration part is very easy for most of the website and one bonus with it- doesn't affect the page loading time. Cons None that I can think of - it has done so much for us in a short time. Reports are helpful but required more option for customization It would be great to see the data in real time, perhaps even for recordings. The tool satisfies our needs to full extent nonetheless. So far I haven't found any cons, but I am newer to the platform. It is one of the best and easy to use virtual analytics. No Cons.	Pros & Cons from Real Users Pros - It is easy to install and set up. - All the feedback gets shown on the main dashboard. - The learning curve of the tool is quite low. - The load time is really low. Good tool for working on web projects and communicating what needs to be done between team mates and clients. -- Ease of Use -- Customizable -- Integrations -- Can be white labeled -- Ability to attach screen events and logs -- Automatic screenshot inclusion It's super easy to use for clients and our internal team. We use it to demo web designs as well as creatives for our clients. The tool is simple to use and easy to implement on a site. We like that anyone can provide feedback on the site. Cons Userback provides what it claims, there can be some improvement in the UI, but other than that everything is good. It's a bit of learning curve. You have to put some code into the site but it works. -- Would be great to have chat functionality. The button can be moved to a different part of the page, but we don't want to clutter the page with too many buttons, so we had to choose between Userback and a chatbot/Intercom/Drift. We use the feedback function but it's not interactive so it's not quite the same. There aren't currently any cons that I can think of. Userback is indispensable for us to manage client projects. We don't have any real concerns with how the tool works.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Hotjar Founded: 2014 Malta www.hotjar.com	Company Information Userback Founded: 2016 Australia www.userback.io
Alternatives Smartlook	Alternatives Ruttl Brucira Softwares Pvt. Ltd.
Extellio Extellio International AB	Usersnap
Userback	BugHerd Splitrock Studio Pty Ltd.
Mouseflow	Hotjar
WebMaxy Analyzer WebMaxy View All	Mouseflow View All
Categories Conversion Rate Optimization Supported Customer Experience Supported Customer Feedback Supported Customer Journey Mapping Tools Supported Customer Retention Supported Heatmap Supported Marketing Analytics Supported Session Replay Supported Survey Supported Usability Testing Supported User Research Supported UX Supported Visual Feedback Supported Web Analytics Supported Website Optimization Tools Supported	Categories Bug Tracking Supported Complaint Management Supported Customer Experience Supported Customer Feedback Supported Customer Success Supported Design Feedback Supported Digital Experience Platforms (DXP) Supported Feature Management Supported Issue Tracking Supported Product Management Supported Session Replay Supported Usability Testing Supported User Research Supported UX Supported Visual Feedback Supported
Customer Experience Features Action Management Not Supported Analytics Supported Customer Segmentation Not Supported Dashboard Supported Feedback Management Supported Knowledge Management Not Supported Multi-Channel Collection Not Supported Sentiment Analysis Supported Survey Management Supported Text Analysis Not Supported Trend Analysis Not Supported Customer Feedback Features Alerts / Notifications Supported Behavior Analytics Supported Bug Reports Not Supported Community Feedback Tools Not Supported Live Chat Not Supported Negative Feedback Management Not Supported Net Promoter Score (NPS) Not Supported Screenshot / Screen Capture Supported Surveys Not Supported User Testing Tools Supported Video Feedback Supported Visual Feedback Tools Not Supported Voice of the Customer (VoC) Not Supported Website Feedback Supported Session Replay Features Eye Tracking Supported Form Analytics Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Supported Session Recording Supported Surveys Supported User Experience Analysis Supported User Feedback Supported Visitor Segmentation Supported UX Features Animation Not Supported For Mobile Supported For Websites Supported Heatmaps Supported Prototyping Not Supported Screen Activity Recording Supported Unmoderated Testing Not Supported Usability Testing Supported User Journeys Supported User Research Supported Show More Features Customer Journey Mapping Tools Features Action Management Not Supported Attribution Modeling Not Supported Behavioral Analytics Supported Collaboration Not Supported Customer Profiles Not Supported Data Import / Export Not Supported Predictive Analytics Not Supported Surveys & Feedback Supported Templates Not Supported Heatmap Features Behavioral Mapping Supported Dashboard Supported Dynamic Maps Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Not Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Not Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Supported Survey Features Custom Survey URLs Supported Data Analysis Tools Supported Email Marketing Not Supported Mobile Survey Supported Offline Response Collection Not Supported Paper Survey Not Supported Question Branching Supported Question Library Supported Site Intercept Survey Supported Skip Logic Supported Supports Audio / Images / Video Not Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Not Supported Form Analytics Supported Goal Tracking Not Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Not Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Supported	Customer Experience Features Action Management Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Not Supported Sentiment Analysis Supported Survey Management Supported Text Analysis Supported Trend Analysis Supported Customer Feedback Features Alerts / Notifications Supported Behavior Analytics Supported Bug Reports Supported Community Feedback Tools Supported Live Chat Not Supported Negative Feedback Management Supported Net Promoter Score (NPS) Supported Screenshot / Screen Capture Supported Surveys Supported User Testing Tools Supported Video Feedback Supported Visual Feedback Tools Supported Voice of the Customer (VoC) Supported Website Feedback Supported Session Replay Features Eye Tracking Not Supported Form Analytics Not Supported Heatmaps Not Supported Mouse Tracking Supported Optimization Tools Not Supported Session Recording Supported Surveys Supported User Experience Analysis Supported User Feedback Supported Visitor Segmentation Supported UX Features Animation Not Supported For Mobile Supported For Websites Supported Heatmaps Not Supported Prototyping Not Supported Screen Activity Recording Supported Unmoderated Testing Supported Usability Testing Supported User Journeys Supported User Research Supported Usability Testing Features A/B Testing Not Supported Annotations Supported Audience Targeting Supported Heatmaps Not Supported Impression Testing Not Supported Mobile Testing Supported Moderated Usability Testing Not Supported Prototype Testing Not Supported Quantitative Metrics Not Supported Remote User Testing Supported Reporting / Analytics Supported Surveys and Feeback Supported Video Recording / Transcription Supported Show More Features Bug Tracking Features Backlog Management Supported Filtering Supported Issue Tracking Supported Release Management Not Supported Task Management Supported Ticket Management Supported Workflow Management Supported Complaint Management Features Case Management Not Supported Complaint Classification Supported Corrective Actions (CAPA) Not Supported Customer Complaint Tracking Supported Feedback Management Supported Forms Management Not Supported Issue Tracking Supported Quality Assurance Management Supported Routing Supported Self Service Portal Not Supported Social Media Monitoring Not Supported Survey Management Supported Customer Success Features Account Alerts Not Supported Account Management Not Supported Communication Management Supported Customer Engagement Supported Customer Lifecycle Management Not Supported Health Score Not Supported Onboarding Not Supported Revenue Management Not Supported Usage Tracking / Analytics Supported Win / Loss Analysis Not Supported Digital Experience Platforms (DXP) Features Alerts / Notifications Supported Auto-Tagging Supported Blogs Not Supported Calendar Not Supported Content Modeling Not Supported Digital Asset Management Not Supported File Sharing Not Supported Form Builder Not Supported Forums / Message Boards Not Supported Headless CMS Not Supported Knowledge Base Not Supported Performance Monitoring Not Supported Personalization / Segmentation Not Supported Reporting / Analytics Supported Surveys / Polls Supported Templates Supported User Management / Permissions Supported Version Control Not Supported Wiki Not Supported Workflow Management Supported Issue Tracking Features Assignment Management Supported Dashboard Supported Escalation Management Supported Issue Auditing Not Supported Issue Scheduling Supported Knowledge Base Not Supported Project Management Supported Recurring Issues Not Supported Scheduling Not Supported Task Management Supported Product Management Features Collaboration Supported Feedback Collection Supported Idea Management Supported Milestone Tracking Not Supported Prioritization Supported Product Roadmapping Supported Release Management Not Supported Requirements Management Not Supported Resource Management Not Supported Workflow Management Supported
Integrations Shopify Supported WordPress Supported AI Agent Builder Supported Axis LMS Supported Azure DevOps Server Not Supported Beam AI Supported Complianz Supported Dorik Supported GitHub Not Supported Instapage Supported Phonesites Supported Stackreaction Supported Teamstack Supported Ucraft Logo Maker Supported VEVS Car Rental Software Supported Versoly Supported WeWeb Supported Webflow Supported Wplino Supported Zendesk Not Supported Show More Integrations View All 93 Integrations	Integrations Shopify Supported WordPress Supported AI Agent Builder Not Supported Axis LMS Not Supported Azure DevOps Server Supported Beam AI Not Supported Complianz Not Supported Dorik Not Supported GitHub Supported Instapage Not Supported Phonesites Not Supported Stackreaction Not Supported Teamstack Not Supported Ucraft Logo Maker Not Supported VEVS Car Rental Software Not Supported Versoly Not Supported WeWeb Not Supported Webflow Not Supported Wplino Not Supported Zendesk Supported Show More Integrations View All 25 Integrations
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