Audience

Every company that needs a customer data foundation

About Segment

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

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Pricing

Starting Price:
$120 per month
Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

API:
Yes, Segment offers API access
See Integrations

Ratings/Reviews - 2 User Reviews

Overall 4.0 / 5
ease 5.0 / 5
features 4.5 / 5
design 5.0 / 5
support 4.0 / 5
More Reviews Write a Review

Company Information

Twilio
Founded: 2011
United States
segment.com

Videos and Screen Captures

Play Video Segment Screenshot 1 Segment Screenshot 2
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Product Details

Platforms Supported
Cloud
iPhone
iPad
Android
Training
Documentation
Support
Phone Support
Online

Segment Frequently Asked Questions

Q: What kinds of users and organization types does Segment work with?
Q: What languages does Segment support in their product?
Q: What kind of support options does Segment offer?
Q: What other applications or services does Segment integrate with?
Q: Does Segment have an API?
Q: Does Segment have a mobile app?
Q: What type of training does Segment provide?
Q: Does Segment offer a free trial?
Q: How much does Segment cost?

Segment Product Features

Account Based Marketing

Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Target Account Identification Supported
Analytics Not Supported
Lead Nurturing Not Supported
Lead Scoring Not Supported
Progress Tracking Not Supported
Prospecting Tools Not Supported

Consent Management Platforms

CCPA Compliance Not Supported
GDPR Compliance Not Supported
IAB Compliance Not Supported
Cookie Crawling Not Supported
Fingerprinting Not Supported
Subdomains Compatibility Not Supported
Design/Branding Customization Not Supported
Responsive Design Not Supported
Reporting / Analytics Not Supported
Automatic Cookie-Blocking Not Supported
CMS Integration Not Supported
Tag Manager Integration Not Supported
Additional Users / Permissions Not Supported
Whitelabel Solution Not Supported

Customer Data Platforms (CDP)

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Data Governance

Roles Management Not Supported
Email Management Not Supported
Deletion Management Not Supported
Policy Management Not Supported
Process Management Not Supported
Access Control Not Supported
Data Profiling Not Supported
Data Discovery Not Supported
Storage Management Not Supported
Data Mapping Not Supported

Data Management

Customer Data Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Migration Supported
Data Quality Control Supported
Data Security Supported
Information Governance Supported
Master Data Management Supported
Match & Merge Supported

Data Privacy Management

Access Control Not Supported
Consent Management Not Supported
Data Mapping Not Supported
Incident Management Not Supported
PIA / DPIA Not Supported
Policy Management Not Supported
Risk Management Not Supported
Sensitive Data Identification Not Supported
GDPR Compliance Not Supported
CCPA Compliance Not Supported

Data Quality

Data Deduplication Supported
Data Discovery Supported
Data Profililng Supported
Master Data Management Supported
Match & Merge Supported
Address Validation Not Supported
Metadata Management Not Supported

Master Data Management

Data Governance Supported
Data Masking Supported
Data Source Integrations Supported
Match & Merge Supported
Multi-Domain Supported
Process Management Supported
Relationship Mapping Supported
Hierarchy Management Not Supported
Metadata Management Not Supported
Visualization Not Supported

Personalization

Account Based Marketing Supported
Behavioral Targeting Supported
Campaign Segmentation Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Supported
Recommendation Engine Supported
Website Personalization Supported
A/B Testing Not Supported
Abandoned Cart Saver Not Supported
Content Analytics Not Supported

Product Analytics

Automatic Data Capture Not Supported
Real-Time Data Analysis Not Supported
User Segmentation Not Supported
Attribution Not Supported
Customer Journey Analytics Not Supported
Touchpoint Analytics Not Supported
Product Engagement Scoring Not Supported
Data History Retention Not Supported
Churn Reporting Not Supported
Data Export Not Supported
Data Labeling Not Supported
Customer Feedback Collection Not Supported
Customer Guidance Not Supported

eCommerce

Order Management Not Supported
Customer Accounts Not Supported
Loyalty Program Not Supported
Catalog Management Not Supported
Promotions Management Not Supported
Returns Management Not Supported
Channel Management Not Supported
Multi-Store Management Not Supported
Email Marketing Not Supported
Inventory Management Not Supported
Shopping Cart Not Supported
Product Configurator Not Supported
SEO Management Not Supported
Templates Not Supported
Kitting Not Supported
Mobile Access Not Supported
Data Security Not Supported
Reviews Management Not Supported
CRM Not Supported

Segment Additional Categories

Segment Verified User Reviews

Write a Review
  • Ayush G.
    C Parts Expert
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Twilio Segment review"

    Posted 2024-01-30

    Pros: Intuitive UI & workflows for managing data pipelines. Prebuilt integration with hundreds of apps & platform. Consolidates customer data from diverse sources into unifies profiles.

    Cons: The major con about Twilio Segment is its complex pricing plans makes it expensive to use it on a scale.

    Overall: Segment provides a reliable foundation for centralized customer data across tools. But leveraging data insights requires some additional investments in analytics.

    Read More...
  • Sakshi S.
    Inside Sales Representative
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Unifying customer data for Seamless engagement"

    Posted 2024-01-23

    Pros: Twilio Segment serves as a powerful customer data platform, allowing businesses to consolidate & manage customer data from various sources, creating unified for enhanced understanding.

    Cons: The pricing model may vary based on the usage & businesses need to carefully assess their data processing & storage requirements to manage cost effectively.

    Overall: Twilio Segment stands as a valuable solution for businesses aiming to centralize customer data & orchestrate personalized engagement across multiples channels.

    Read More...
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