Audience

Companies looking for a fully-integrated marketing platform

About Nielsen Marketing Cloud

Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data.

Integrations

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Company Information

Nielsen
www.nielsen.com/solutions/media-planning/marketing-cloud/

Videos and Screen Captures

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Nielsen Marketing Cloud Frequently Asked Questions

Q: What kinds of users and organization types does Nielsen Marketing Cloud work with?
Q: What languages does Nielsen Marketing Cloud support in their product?
Q: What other applications or services does Nielsen Marketing Cloud integrate with?

Nielsen Marketing Cloud Product Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Competitive Analysis
CRM
Customer Journey Mapping
Data Capture / Transfer
Data Visualization
Data Classification

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning

Marketing Calendar
Spend Management
Budgeting & Forecasting
Project Tracking
Media Planning
Collaboration
Goal Setting / Tracking
Flowchart
Presentation Tools
Predictive Analytics