ProQuo AI
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time.
ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share.
Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.
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Calton Datx
Calton Datx is committed to redefining audience measurement through intelligent, cloud-based analytics. Our goal is to provide media owners, marketers, and advertisers with up-to-date, data-driven insights that optimize campaign success, increase viewer engagement, and boost return on investment.
Our modern tools and AI-powered metrics system help us close the gap between digital precision and traditional advertising. Calton Datx offers a complete analytics suite intended for the future of media performance, whether you're monitoring car impressions or pedestrian foot traffic.
With real-time data, customizable dashboards, and location intelligence, we turn raw movement into actionable strategy. Brands can now measure impact, optimize placements, and justify ROI with confidence, all while staying ahead of shifting consumer behaviors.
At Calton Datx, we don't just track audience movement—we translate it into media that moves results.
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Upwave
Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies.
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CommerceIQ
CommerceIQ empowers 2,200+ leading brands—including Bayer, PepsiCo, Reckitt, and Spectrum Brands—to dominate online marketplaces with our AI-powered ecommerce management platform. We unify fragmented data across 1,450+ retailers (Amazon, Walmart, Target, Instacart, and more) into actionable intelligence that drives measurable results.
Our purpose-built AI teammates automate critical workflows like purchase order reconciliation, shortage disputes, and out-of-stock detection—recovering lost revenue while saving teams hundreds of hours weekly. From optimizing retail media spend with true incrementality metrics to winning digital shelf share through competitive insights, we deliver the real-time intelligence brands need to accelerate growth.
With proven expertise across dozens of countries, CommerceIQ transforms complex ecommerce challenges into competitive advantages, helping brands make smarter, faster decisions for profitable growth at scale.
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