CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
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MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future.
Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy
Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more
Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth
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Adcore
Adcore Marketing Cloud is an all-in-one suite of marketing apps built to help marketers maximize ROAS from a single, integrated platform. It combines product feed management, campaign creation, monitoring, analytics, and optimization tools designed for performance-driven teams. With apps like Feeditor, Alerter, Media Blast, and Views, users can manage feeds, monitor digital assets, and control advertising accounts with ease. The platform supports e-commerce brands, agencies, and enterprises looking to scale across multiple advertising channels. Real-time alerts and advanced reporting help teams identify and fix issues before they impact performance. Adcore Marketing Cloud simplifies complex marketing operations while delivering measurable growth and efficiency.
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