Audience

Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

About CTM

CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.

Pricing

Starting Price:
$79 per month
Pricing Details:
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Trial:
Free Trial available.

Integrations

API:
Yes, CTM offers API access

Ratings/Reviews - 5 User Reviews

Overall 4.8 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.4 / 5
support 4.8 / 5

Company Information

CallTrackingMetrics
Founded: 2012
United States

Videos and Screen Captures

Product Details

Platforms Supported
Cloud
iPhone
iPad
Android
Training
Documentation
Live Online
Webinars
Support
Phone Support
24/7 Live Support
Online

CTM Frequently Asked Questions

Q: What kinds of users and organization types does CTM work with?
Q: What languages does CTM support in their product?
Q: What kind of support options does CTM offer?
Q: What other applications or services does CTM integrate with?
Q: Does CTM have an API?
Q: Does CTM have a mobile app?
Q: What type of training does CTM provide?
Q: Does CTM offer a free trial?
Q: How much does CTM cost?
Q: What pricing for support is available for CTM?
Q: What pricing for training is available for CTM?

CTM Product Features

Call Center

Blended Call Center Supported
Call Logging Supported
Call Recording Supported
Call Scripting Supported
Campaign Management Supported
Escalation Management Supported
IVR / Voice Recognition Supported
Inbound Call Center Supported
Manual Dialer Supported
Outbound Call Center Supported
Queue Management Supported
Real-time Chat Supported
Reporting/Analytics Supported
Database Not Supported
Predictive Dialer Not Supported
Progressive Dialer Not Supported

Call Recording

Archiving Supported
Call Sharing Supported
Event Triggered Recording Supported
Distributed Call Recording Not Supported
File Transfer Not Supported
Instant Retrieval Not Supported
On-Demand Recording Not Supported
Recording Bookmarking Not Supported
Scheduled Recording Not Supported
Screen Activity Recording Not Supported
Video Call Recording Not Supported

Call Tracking

CRM Supported
Call Log Supported
Call Recording Supported
Call Routing Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
IVR / Voice Recognition Supported
Keyword Tracking Supported

Conversation Intelligence

AI Insights Supported
Call Analytics Supported
Call Recording Supported
Call Recording Cloud Storage Supported
Call Snippets Supported
Call Transcription Supported
Sales Coaching Supported
Account Health Alerts Not Supported
Call/Meeting Sharing Not Supported
Topic Tags Not Supported
Topic-Based Analytics Not Supported
Video Conferencing Analytics Not Supported
Win/Loss Analysis Not Supported

IVR

Call Center Supported
Call Logging Supported
Call Recording Supported
Call Routing Supported
Multiple Scripts Supported
Phone Key Input Supported
Text to Speech Supported
Voice Customization Supported
Voice Mail Supported
Survey Management Not Supported

Marketing Attribution

Conversion Tracking Supported
Cross-Channel Attribution Supported
Multi-Touch Attribution Supported
ROI Tracking Supported
Attribution Modeling Not Supported
Audience Segmentation Not Supported
Customer Journey Mapping Not Supported
Predictive Analytics Not Supported

Softphone

Audio / Video Conferencing Supported
Call Logging Supported
Call Recording Supported
Call Transfer Supported
Caller Identification Supported
Chat / Messaging Supported
Contact Management Supported
Fax Management Supported

Speech Analytics

Automatic Transcription Supported
Call Recording Supported
Natural Language Processing Supported
Sentiment Analysis Supported
Call Center Management Not Supported
Customer Experience Management Not Supported
Data Security Not Supported
Predictive Analytics Not Supported
Self-Service Search Not Supported
Surveys & Feedback Not Supported

CTM Verified User Reviews

Write a Review
  • Austin B.
    Owner
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Call Tracking for Doctors"

    Posted 2021-09-20

    Pros: This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important.

    Cons: Somewhat expensive as it is based on minutes and texts.

    Overall: Love it. Has definitely helped my company in growing and being able to understand patient trends and letting the staff know that they are being observed.

    Read More...
  • Damian M.
    Admissions Coordinator
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Innovative and Easy to use"

    Posted 2021-09-15

    Pros: The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria.

    Cons: Sporadically, CallTrackingMetrics servers may temporarily fail and disrupt business productivity.

    Overall: All in all, CallTrackingMetrics is a great and efficient system that facilitates an employee's ability to take inbound calls and make outbound calls without technical issues. Everything is recorded and monitored to ensure the quality of an agent is on par with expectations. CallTrackingMetrics is the best system on the market for what it offers.

    Read More...
  • A CallTrackingMetrics User
    Media specialist
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: Administrator, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "CTM has everything that you'll need!"

    Posted 2021-09-08

    Pros: Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done.

    Cons: The settings could be a little bit difficult for new users. With their hands-on onboarding team and monthly webinars, we set it up for everything we need.

    Overall: CallTrackingMetrics is very powerful at an affordable price. The phone route settings allow us to manage the phone calls from different marketing channels while the integration with Google lets us see where are the customers coming from when they initiate an online chat.

    Read More...
  • A CallTrackingMetrics User
    Digital Marketing Specialist
    Used the software for: 2+ Years
    Frequency of Use: Monthly
    User Role: User, Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Detailed call tracking"

    Posted 2021-09-08

    Pros: It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement.

    Cons: I appreciate the help articles a lot, but oftentimes the setup of a new client is difficult and has a lot of hoops to jump through.

    Overall: Very benefited by CTM and the detailed information they provide with each call. The features they offer to make filters and organize information are stellar.

    Read More...
  • A CallTrackingMetrics User
    SMM Manager
    Used the software for: Free Trial
    Frequency of Use: Monthly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Powerful 'Call Tracker'"

    Posted 2020-08-25

    Pros: CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.

    Cons: Very good software, they also offer local toll free number. No dislikes.

    Overall: Basically this software makes our marketing strategy advance. Highly customisable features. Analyses each and every calls. This software can track any live chat, communication or text. Provides real-time support and service. Reliable and secure app. Easy to use and understand.

    Read More...
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