Audience
Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.
About CTM
CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
Pricing
Discounts up to 20% off for annual agreements.
Product Details
CTM Frequently Asked Questions
CTM Product Features
Call Center
Call Recording
Call Tracking
Conversation Intelligence
IVR
Marketing Attribution
Softphone
Speech Analytics
CTM Verified User Reviews
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Call Tracking for Doctors" Posted 2021-09-20
Pros: This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important.
Cons: Somewhat expensive as it is based on minutes and texts.
Overall: Love it. Has definitely helped my company in growing and being able to understand patient trends and letting the staff know that they are being observed.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Innovative and Easy to use" Posted 2021-09-15
Pros: The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria.
Cons: Sporadically, CallTrackingMetrics servers may temporarily fail and disrupt business productivity.
Overall: All in all, CallTrackingMetrics is a great and efficient system that facilitates an employee's ability to take inbound calls and make outbound calls without technical issues. Everything is recorded and monitored to ensure the quality of an agent is on par with expectations. CallTrackingMetrics is the best system on the market for what it offers.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"CTM has everything that you'll need!" Posted 2021-09-08
Pros: Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done.
Cons: The settings could be a little bit difficult for new users. With their hands-on onboarding team and monthly webinars, we set it up for everything we need.
Overall: CallTrackingMetrics is very powerful at an affordable price. The phone route settings allow us to manage the phone calls from different marketing channels while the integration with Google lets us see where are the customers coming from when they initiate an online chat.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Detailed call tracking" Posted 2021-09-08
Pros: It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement.
Cons: I appreciate the help articles a lot, but oftentimes the setup of a new client is difficult and has a lot of hoops to jump through.
Overall: Very benefited by CTM and the detailed information they provide with each call. The features they offer to make filters and organize information are stellar.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Powerful 'Call Tracker'" Posted 2020-08-25
Pros: CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Cons: Very good software, they also offer local toll free number. No dislikes.
Overall: Basically this software makes our marketing strategy advance. Highly customisable features. Analyses each and every calls. This software can track any live chat, communication or text. Provides real-time support and service. Reliable and secure app. Easy to use and understand.
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