CTM vs. Prodigal Comparison


CTM CallTrackingMetrics	Prodigal Prodigal Technologies	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About Prodigal is a cloud-based Consumer Finance Intelligence solution that analyzes agent and customer conversations to enhance profits, experience, and compliance. Collection agencies, healthcare providers, and lenders depend on Prodigal to unlock insights that drive win-win financial outcomes. With decades of industry and data science expertise, Prodigal’s team is ready to work with clients to optimize operations and quality assurance. An intent engine that combines the strengths of artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) powers Prodigal’s core apps: ProAssist, ProNotes, and ProVoice. ProAssist guides agents to say and do the right thing every time. ProNotes auto-writes call notes, creating hours of new capacity and freeing agents to focus on experience. ProVoice analyzes and scores 100% of calls to minimize risk. Scale omnichannel collections with ProAgent, a natural language AI agent purpose-built for consumer finance.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Collection agencies, healthcare providers, and lenders seeking to optimize operations and quality assurance in their hybrid contact centers.
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information Prodigal Technologies Founded: 2018 United States www.prodigaltech.com
Alternatives Phonexa		Alternatives Observe.AI
CloudTalk		Call Center Studio
CallFinder		Level AI
Call Center Studio		CallMiner Eureka CallMiner
Prodigal Prodigal Technologies View All		CallTrackingMetrics View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories AI Call Center Supported Call Center Supported Call Monitoring Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported Conversational AI Supported Speech Analytics Supported
Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported Show More Features Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported		Call Center Features Blended Call Center Not Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Not Supported Database Not Supported Escalation Management Not Supported Inbound Call Center Not Supported IVR / Voice Recognition Supported Manual Dialer Not Supported Outbound Call Center Not Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Not Supported Real-time Chat Not Supported Reporting/Analytics Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Not Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Supported Sales Coaching Not Supported Topic Tags Not Supported Topic-Based Analytics Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Supported Data Security Supported Natural Language Processing Supported Predictive Analytics Supported Self-Service Search Supported Sentiment Analysis Supported Surveys & Feedback Not Supported Show More Features Conversational AI Features Code-free Development Not Supported Contextual Guidance Supported For Developers Not Supported Intent Recognition Supported Multi-Languages Not Supported Omni-Channel Not Supported On-Screen Chats Not Supported Pre-configured Bot Not Supported Reusable Components Not Supported Sentiment Analysis Supported Speech Recognition Supported Speech Synthesis Supported Virtual Assistant Supported
Integrations Acquisio Supported Adobe Marketo Engage Supported Adobe Marketo Measure Supported CA Flowdock Supported Constant Contact Lead Gen & CRM Supported Easyflow Supported Facebook Supported HubSpot Customer Platform Supported Kissmetrics Supported Marin Software Supported MeisterTask Supported Nekton.ai Supported Ours Privacy Supported Snapchat Supported Stackreaction Supported Sunwave Supported Switchbird Supported Unbounce Supported VWO Testing Supported Zoho CRM Supported Show More Integrations View All 47 Integrations		Integrations Acquisio Not Supported Adobe Marketo Engage Not Supported Adobe Marketo Measure Not Supported CA Flowdock Not Supported Constant Contact Lead Gen & CRM Not Supported Easyflow Not Supported Facebook Not Supported HubSpot Customer Platform Not Supported Kissmetrics Not Supported Marin Software Not Supported MeisterTask Not Supported Nekton.ai Not Supported Ours Privacy Not Supported Snapchat Not Supported Stackreaction Not Supported Sunwave Not Supported Switchbird Not Supported Unbounce Not Supported VWO Testing Not Supported Zoho CRM Not Supported Show More Integrations
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