Audience
B2B exhibitors, event marketers, demand generation teams, advertising agencies, and event organizers seeking to reach live-event audiences.
About Shared Audiences
Shared Audiences is a web-based event marketing and advertising platform for B2B exhibitors, marketers, agencies, and event organizers. Marketers can discover trade shows and conferences, identify relevant audiences, map venue geofences, plan and launch display, video, and connected-TV campaigns, and retarget event visitors after a show. Campaign reporting includes impressions, clicks, and conversion-zone foot traffic. For organizers, the platform also supports branded event registration, attendee messaging, Apple and Google Wallet passes, sponsor placements, and audience reporting. Teams use these tools to coordinate event promotion, attendee engagement, sponsor media, and post-event follow-up. A managed service option is available for customers seeking help with campaign planning and execution.