Audience

Companies of all sizes

About TransUnion TruAudience

Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements.

Integrations

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Company Information

TransUnion
Founded: 1968
United States
www.transunion.com/solution/truaudience

Videos and Screen Captures

TransUnion TruAudience Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

TransUnion TruAudience Frequently Asked Questions

Q: What kinds of users and organization types does TransUnion TruAudience work with?
Q: What languages does TransUnion TruAudience support in their product?
Q: What kind of support options does TransUnion TruAudience offer?
Q: What other applications or services does TransUnion TruAudience integrate with?
Q: What type of training does TransUnion TruAudience provide?

TransUnion TruAudience Product Features

Audience Intelligence

Audience Segmentation Not Supported
Social Listening Not Supported
Sentiment Analysis Not Supported
Data Visualization Not Supported
Social Media Analytics Not Supported
Data-Driven Insights Not Supported
Competitive Intelligence Not Supported
AI / Machine Learning Not Supported
Trend Tracking Not Supported
Image Recognition Not Supported
Content Tracking Not Supported
Filters / Search Not Supported

Customer Data Platforms (CDP)

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Not Supported
Data Integration Not Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Not Supported
Predictive Modeling Not Supported

Customer Journey Mapping Tools

Templates Not Supported
Data Import / Export Not Supported
Action Management Not Supported
Attribution Modeling Not Supported
Collaboration Not Supported
Behavioral Analytics Not Supported
Surveys & Feedback Not Supported
Predictive Analytics Not Supported
Customer Profiles Not Supported

Tag Management

Tag Library Not Supported
Tag Variable Mapping Not Supported
Custom Tags Not Supported
Rules-Driven Tag Execution Not Supported
Synchronous / Asynchronous Tags Not Supported
Event Tracking Not Supported
Error Checking Not Supported
Policy Management Not Supported
Roles / Permissions Not Supported
Version Control Not Supported