Podtrac
Podtrac provides the podcast industry’s only ranking of top publishers, as well as the industry's only ranking of podcasts based on unique audience counts. New Publisher and Podcast Rankings are published each month using consistent measurement methodology for apples-to-apples audience sizing. Podtrac is in a unique position to produce rankings for the industry. With its ubiquitous podcast measurement technology across all sources of podcast traffic, its measurement relationships with the majority of top publishers in the industry, and over 11 years experience in analyzing more than 8.5 billion unique podcast downloads, Podtrac has access to data and experience that can't be matched by anyone else in the industry. Advertisers and publishers need accurate audience data to make good decisions about content and advertising. But with various methods for counting audiences — with often inaccurate stats from hosting providers or others with less sophisticated analysis.
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AdsWizz
AdsWizz is a comprehensive digital audio advertising platform offering end-to-end solutions for advertisers, publishers, and podcasters. Advertisers can leverage AudioMatic DSP to plan, buy, measure, and optimize audio campaigns within a single platform, accessing premium inventory from major audio publishers. AdsWizz's advanced targeting capabilities include mood-based targeting, podcast predictive audiences, weather targeting, and multicultural audience segments, enhancing campaign precision. AdsWizz's attribution tools, such as Second Screen retargeting and ShakeMe interactive ads, allow for real-time measurement of ad impact and listener engagement. For podcasters, AdsWizz provides a robust monetization solution with advanced targeting, forecasting, and reporting tools to optimize revenue and scale operations.
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Libsyn
Liberated Syndication (Libsyn) pioneered the system to host and publish podcasts in 2004. Since then we have grown into a world-leading podcast hosting platform and have provided publishers with hosting, distribution, podcast advertising, and monetization services. We have worked with thousands of producers - from beginners to professionals - to easily help them establish their brand and unique show, build an audience and make money through new media. We are the best because we work with the best. We look forward to doing the same with you.
Libsyn hosts over 5.8 million media files from more than 75,000 podcasts. In 2020, Libsyn delivered over 6 billion downloads. Podcast producers choose Libsyn to deliver their audio and video podcast episodes, distribute their content through smartphone apps (iOS and Android), and monetize via premium subscription services and advertising.
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Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. It has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Magellan AI's dashboard reports core metrics from podcast growth campaigns, like podcast downloads, unique listeners, and the listener conversion rate. For the first time, podcast marketers using Magellan AI will be able to break unique listeners out into one-time listeners and repeat listeners. Magellan AI provides customers with dedicated measurement success managers that handle all the setup and troubleshooting of new campaigns.
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