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About

Animo is a cloud-based media measurement and optimization platform for brand marketing, media, and analytics teams and agencies. It brings online advertising and offline media activity into a shared workspace for cross-channel reporting, marketing mix modeling, and planning. The Online Dashboard connects advertising platforms and organizes campaign metrics such as spend, impressions, clicks, conversions, and return on investment in one view. Online models estimate channel contribution and support budget decisions, while offline tools assess television, radio, and out-of-home activity against business outcomes, including TV spot analysis at 15-minute intervals. A Media Planner supports pre-campaign scenarios, and users can query marketing data from AI assistants through a Model Context Protocol connection. The modular product supports digital-only or combined online and offline measurement.

About

Calton Datx is committed to redefining audience measurement through intelligent, cloud-based analytics. Our goal is to provide media owners, marketers, and advertisers with up-to-date, data-driven insights that optimize campaign success, increase viewer engagement, and boost return on investment. Our modern tools and AI-powered metrics system help us close the gap between digital precision and traditional advertising. Calton Datx offers a complete analytics suite intended for the future of media performance, whether you're monitoring car impressions or pedestrian foot traffic. With real-time data, customizable dashboards, and location intelligence, we turn raw movement into actionable strategy. Brands can now measure impact, optimize placements, and justify ROI with confidence, all while staying ahead of shifting consumer behaviors. At Calton Datx, we don't just track audience movement—we translate it into media that moves results.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing managers, performance and media teams, CMOs and agencies running campaigns across multiple ad platforms

Audience

Advertisers, Media Companies, Marketing Agencies

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Not Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Animo
Founded: 2023
Israel
animo-tech.com

Company Information

Calton Datx
Founded: 2022
Philippines
caltondatx.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
Keitaro

Keitaro

Apliteni OÜ

Categories

Categories

Integrations

ChatGPT Supported
Claude Supported
Google Ads Supported
Google Analytics Supported
Google Search Console Supported
LinkedIn Ads Supported
Meta Ads Supported
Model Context Protocol (MCP) Supported
Outbrain Supported
Snapchat Ads Supported
Taboola Supported
TikTok Ads Supported
YouTube Supported

Integrations

ChatGPT Not Supported
Claude Not Supported
Google Ads Not Supported
Google Analytics Not Supported
Google Search Console Not Supported
LinkedIn Ads Not Supported
Meta Ads Not Supported
Model Context Protocol (MCP) Not Supported
Outbrain Not Supported
Snapchat Ads Not Supported
Taboola Not Supported
TikTok Ads Not Supported
YouTube Not Supported
Claim Animo Media Intelligence and update features and information
Claim Animo Media Intelligence and update features and information
Claim Calton Datx and update features and information
Claim Calton Datx and update features and information