OptiMine Insight

Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape.