MassTer

TXTImpact is a trusted Mass Texting and Business Messaging Service provider, delivering reliable and affordable solutions for businesses of all sizes. Designed for simplicity and efficiency, the platform enables organizations to send mass text messages, bulk MMS campaigns, SMS polls, surveys, and automated reminders effortlessly. TXTImpact caters to diverse industries, including retail, healthcare, education, and nonprofits, offering customizable features to meet specific needs. Its intuitive dashboard simplifies the entire process, making it accessible even for non-tech-savvy users. With real-time analytics, message scheduling, and robust automation tools, it ensures seamless communication and engagement with your audience. Backed by a comprehensive knowledge base, tutorial videos, and responsive customer support, TXTImpact empowers businesses to achieve their messaging goals effectively. Whether you're running marketing campaigns, sending updates, or improving customer interactions,

In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.