Compare the Top Product-Led Growth (PLG) Tools and Software in 2024
Product-led growth (PLG) tools are software tools that enable companies to execute product-led growth strategies in order to grow their customer base. Product-led growth tools enable companies such as SaaS businesses and companies with freemium models to drive new user acquisition by centering their growth strategy around their product, rather than external marketing or advertising. Product-led growth companies need to use a variety of different software in their stack in order to make their product-led growth strategy effective. A product-led growth strategy relies on an exceptional product that people actually want to use and advocate for, and which will improve business performance. As such, product-led growth tools are software tools that can engage customers, onboard them in an intuitive and convenient way, and ensure customer service and success. Here's a list of the best product-led growth tools:
Need help deciding?
Talk to one of our software experts for free. They will help you select the best software for your business.
-
1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot CRM is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot CRM includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
2
Segment
Twilio Inc.
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
3
Birdeye
Birdeye
Birdeye is the top-rated reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.Starting Price: $250/month -
4
Sogolytics
Sogolytics
Sogolytics is an experience management platform that enables companies to collect, analyze, and utilize customer and employee data to fuel business growth. Organizations across industries leverage Sogolytics to monitor interactions at all customer and employee touchpoints. Best-in-class reporting provides real-time, actionable insights to predict and mitigate potential issues. SogoCX enhances every aspect of an organization's customer experience. This means: improved conversion rates, streamlined data management, and understanding customers to drive return on investment. With SogoCX, organizations leverage touch points to measure key metrics such as NPS, CSAT, and CES. SogoEX is an employee experience management software for organizations to gather and utilize data to increase engagement and minimize turnover. The platform was designed to allow HR and leadership to drive organizational change through real-time feedback collection, employee engagement, and an exchange of ideas.Starting Price: $299 per year/user -
5
Chameleon
Chameleon
Chameleon is the deepest digital adoption platform for product success, empowering SaaS teams to build no-code, self-service user onboarding, feature adoption, and feedback collection. • PMs, PMMs, and CSMs can build, manage and improve product experiences for your web application without writing code. • Using Chameleon you can show new users key functionalities, highlight product changes, improve feature discoverability, and reduce confusion and support requests. • Deploy NPS, CSAT, CES and custom surveys to users, triggered at the right time and to the right audience. • Add self-serve help and user onboarding launchers to guide users without interrupting their workflow. • Chameleon automatically collects the data on tour performance that can be used to optimize tours. • Variations can be shown to different users and all tours can be A/B tested. • Connect to one of the hundreds of integrations Chameleon supportsStarting Price: $279 per month -
6
Zendesk
Zendesk
Build exceptional customer experiences with Zendesk. The leading provider of software and solutions for better customer relationships, Zendesk empowers businesses to be more reliable, flexible, and scalable. Its family of products include Support, an integrated customer support solution; Chat, live chat and messaging tool; Talk, call center software; Explore for analytics and reporting; Inbox, shared team inbox; Guide, a knowledge base and self service soltuion; and Connect + Outbound for proactive campaigns.Starting Price: $5 per month per user -
7
ClickUp
ClickUp
ClickUp is the future of work with tasks, docs, goals, project management and more. Data silos and duplicate spend have no place in a modern workplace. ClickUp brings all of your work into one place—one app to replace them all. Whether you're proofing ads or working on sprints, ClickUp is fully customizable for every type and size of team. Built for teams of all sizes and industries, ClickUp’s fully customizable and proprietary features make it a must-have for any teams that want to keep everything from design to development in one place. ClickUp AI is a role-based AI assistant that helps software teams use artificial intelligence to streamline workflows, save time, and enhance creativity. ClickUp AI provides more than 100 templated prompts that are tailored to users. These prompts were developed in partnership with workplace experts across industries. ClickUp AI can be used for AI writing, AI coding, summarizing, writing briefs, sales/marketing emails, and more.Starting Price: $5/user/month -
8
Airtable
Airtable
Organize your work your way with Airtable. An all-in-one collaboration software, Airtable combines the power of a relational database with the flexibility and ease of use of a spreadsheet. It works across platforms and devices, and syncs data in real-time. Users can choose from different formats to view the tasks at hand, including grid, calendar, Kanban, gallery, and forms.Starting Price: $12.00/month/user -
9
Help Scout
Help Scout
Delight customers by providing outstanding customer service like no other with Help Scout, a web-based help desk software. Suitable for for companies of all sizes, Help Scout enables businesses to deliver personalized support. The platform offers collaboration features to keep everyone on the same page, automated workflows, best in-class-reporting, an integrated knowledge base, and a robust API. Help Scout also integrates with voicemail services and live chat services like Olark and Snap Engage.Starting Price: $10.00/month/user -
10
ActiveCampaign
ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial todayStarting Price: $15 -
11
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
12
Intercom
Intercom
Deliver great experiences, no matter what. Connecting with customers is more important than ever. We can help with scalable messaging for sales, marketing, and support. The #1 Business Messenger for you and your customers. Use Intercom to drive growth at every stage of the customer lifecycle. Our chatbots and live chat capture more of your best leads and convert them while they’re hot. Set your customers up for success with tailored onboarding and activation messages. Real-time tools and rich insights mean our support solution amplifies your team for an unbeatable experience. Give customers personal touchpoints with your brand through the familiar medium of messaging. Engage customers at the exact moment they're ready to buy, whether on your website or in your app. Intercom connects your tools and workflows so you can communicate personally at scale. Set clear expectations with customers based on your team's bandwidth, and collect upfront information for follow-up later.Starting Price: $39 per month -
13
Frontegg
Frontegg
Frontegg is a user management platform, designed for the Product-Led Growth (PLG) era. Frontegg provides blazing-fast integration of a powerful user infrastructure, designed to handle modern application use-cases. Our platform supports app builders by covering all the way from fundamental authentication flows to the most advanced capabilities such as complex organizational structures (multi-tenancy), fine-grained authorization, API-token management, self-service admin portal for end-users, subscription enforcement, single-sign-on (SSO), and much more. Frontegg’s interfaces are embedded as a UI layer within your app and becomes a customer-facing management interface for your end-users, both on the personal and workspace levels. Frontegg also powers-up your backend through rich SDKs supported in various languages and frameworks.Starting Price: Free -
14
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
15
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
16
Productboard
Productboard
Productboard is a product management platform that helps product teams get the right products to market, faster, by understanding what customers need, prioritizing what to build next, and aligning everyone around the roadmap. Over 6,000 companies, including Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap. With offices in San Francisco, Prague, and Vancouver, Productboard is backed by leading investors like Dragoneer Investment Group, Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.Starting Price: $19.00/maker/month -
17
Userlane
Userlane
Userlane is a no-code Digital Adoption Platform that is designed to maximize software adoption by allowing anyone to master any software instantly. This is made possible with our step-by-step interactive guidance technology and on-demand Virtual Assistant that offers contextual and tailored support to software users whenever they need it. Our solution can be used for both employee onboarding and training (enterprise digital adoption) as well as customer onboarding and self-service (for software vendors). Our step-by-step, on-screen interactive guides lead users through digital processes in any browser-based software in real-time, helping them achieve their goals quickly and effortlessly. Userlane onboards employees and customers faster, reduces support tickets and costs (by up to 75%) and increases user satisfaction and productivity. Our DAP is the ideal solution for enterprises with a global, distributed workforce wanting to automate and scale their software training and support. -
18
Beamer
Beamer
Update and engage users effortlessly. Announce your latest updates and get powerful feedback with an in-app notification center, widgets and changelog. Install in-app or on your website so users can get announcements in context. Public page with your own domain, custom appearance and SEO optimization. Share your important news and updates Create and schedule posts to keep your users and site visitors in the know. Use visual content like images, videos and gifs to get even more engagement. Use segmentation to send targeted notifications Create custom segments by industry, product, role, location, language, behavior and more. Send more relevant notifications and get better results. Use push notifications to bring users back Send web push notifications to users or website visitors to make sure they get your announcements - even if they aren’t on your site. Get feedback on your latest updates and news.Starting Price: $49 per month -
19
Totango
Totango
Design and run any customer journey, easily and at scale. Everything you need to accelerate your customer success with the most widely adopted all-in-one Customer OS. Select your customer journey or build your own. Out of the box best practice templates for any journey or initiative. Why start from scratch? Securely connect all your customer data for a single, unified view of your customer. Simple to administer and maintain. Manage everything in one platform. It's never been easier to design, run, and measure, your best customer engagements. Automate workflows across your entire organization. Supercharge your digital engagement with hyper-personalized communications for each user. Modular and agile. It’s everything you need to easily get started, monitor, tune and grow. -
20
UserTesting
UserTesting
UserTesting transforms the way digital products & experiences are built by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers–earlier in the process–helping to reduce guesswork, and bringing experience data to life with human insight. -
21
Simpo
Simpo
Communicate with users right within your application. From automated announcements to in-app walkthroughs, Simpo lets you deliver training and knowledge directly to your users. No technical expertise needed. The independence and control you need to get things done quickly. Simpo is an easy-to-use tool that sits on top of your software and enables you to create, edit and deliver information in minutes. Push announcements, knowledge, and surveys to users directly inside the software they already use, at the point of need. No more hoping they open emails or retain hours of training. With Simpo, you can reduce the time and money it takes to manually train current and new users by automating the onboarding process and using step-by-step walkthroughs. Simpo lets you run surveys and measure NPS to understand sentiment and gather actionable feedback from users directly from within the software. -
22
Canny
Canny
Stop letting ideas slip through the cracks. Collect, analyze, and organize feedback and feature requests in a dedicated customer feedback tool. See which features are most requested, filter feedback by segment and impact, and clarify use cases up front. Don’t waste time building the wrong things. Score feedback and feature requests based on priority, add them to your roadmap, and integrate with project management tools like Jira. Automatically follow up with people when you release a feature. Keep the feedback loop going strong. Organize features by priority and communicate what your team is working on. Announce product updates to engage people with your newest features.Starting Price: $0 per month -
23
Apxor
Apxor Technology Solutions
Apxor is an app intelligence platform. We are the leader of smart in-app nudges in India. We processes 10 Billion events monthly and reliably reaches 75% of Digital India. Do you know why apps like Instagram, Facebook, Pinterest etc quickly accelerate growth? Because they experiment more and nudge their users towards the product goals smartly. Most apps don't have the engineering bandwidth that deca-corns do! Organizations for whom speed, focus and results matter use Apxor to power their smart nudges, rapid experiments to drive product led growth! Leading apps like Dream11, Doubtnut, Shemaroo rely on Apxor to experiment on different features without long release cycles and huge developer efforts. They reach their conversion goals effortlessly since they nudge users smartly using Apxor.Starting Price: $399 per month -
24
Userlist
Userlist
Behavior-Based Customer Messaging. Perfect for Your SaaS. Onboard and engage your SaaS users with targeted behavior-based campaigns. Choose the right channel — email or in-app messages — to deliver the right information when your users need it the most. Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time. Trigger automated email campaigns based on what users do (or don’t do) in your product. Choose the right channel for each message: deliver via email or in-app messages. Segment your users based on their behavior. Send one-off broadcasts to make announcements and promote new features. Use built-in campaign templates, so that you never have to start from scratch. View your user profiles in a simple admin dashboard. Add filters or dive straight into user profiles one by one, where you can see all their events and properties.Starting Price: $99 per month -
25
Navattic
Navattic
Instantly build, customize and share interactive product demos that convert. Create a pixel-perfect frontend copy of your existing demo environment, no engineering required. Turn your app into an interactive story with product demos created through our no-code flow builder. Edit text, elements and images to tell a compelling product story. Share the link to your product demo via email or embed directly on your website. Embed product tours on your website. Try a new CTA that will engage prospects and drive lead generation. Bring new life to growth campaigns. Add personalized product-led content to any channel. Replace window shoppers with high intent leads. Track and understand prospect feature interest before the call to tailor discovery.Starting Price: $500 per month -
26
Stonly
Stonly
Guide your customers like you know them, personally. Build interactive guides to lead your customers to activation, issue resolution, and success on their terms. Stonly makes it easy to create, share, and discover knowledge to give your team the resources and answers they need to succeed. Stonly helps you deliver instant, personalized support, where and when it’s needed. Stonly offers a comprehensive suite of onboarding and adoption tools that combine rich user data with users' own real-time actions to guide them on personal paths to success. Interactive guides adapt to every customer, giving them a more effective and enjoyable experience. Our universal widget puts personal guidance in your customers' hands every time they need it, wherever they are. Embed Stonly right into the customer support, data, and knowledge tools you already use.Starting Price: $49 per month -
27
Social Intents
Social Intents
Engage website visitors, offer great customer service, and sell more right from the tool your team uses already - Slack or MS Teams. 65,000+ customers use Social Intents live chat software to grow their businesses already. Provide real-time customer support directly through Slack, Microsoft Teams, or our web-based chat console. No need to learn additional software to support customers. Engage potential customers when they need your help, close more deals, and increase online revenue. Bring all customer communications into Slack or MS Teams. Respond to inquiries quickly without having to switch between apps, increase customer satisfaction, and build strong customer relationships. Select a channel you want to send requests to. Any new live chat conversation will be sent to that channel. Social Intents will then create dedicated live chat channels for each chat you have archived after 12 hours.Starting Price: $29 per month -
28
Producter
Producter
Producter is an all-in-one product management tool to collect customer feedback, manage tasks, track roadmap and share updates for product companies. We're providing a shared place for tech and non-tech teams to make product management more visible.** As working habits changed during the pandemic, product teams became scattered. Back-to-back alignment meetings with customer-facing teams, slack notifications, and endless follow-ups consume a lot of time and energy. So **Producter both helps product and customer-facing teams to make informed decisions backed by customer feedback.** With just one-click you can link high-value customer feedback with tasks. So Producter informs your customers on their feedback status. Your customers will know that their feedback is taken care of by the automated notifications from Producter. All teams can create their roadmap and make them visible for other teammates, and customers to rally everyone around the product vision.Starting Price: $9 per user per month -
29
journy.io
journy.io
Stop crunching data scattered across various sources, searching for revenue potential and churn risks. Collect product, customer, and subscription data into journy.io, discover ideal customer profiles and their preferred product features, and engage with the most promising accounts and users. Get a deep understanding of common data points and key usage patterns that most impact acquisition, conversion, expansion, and churn. Trigger playbook automation on specific users from the most/least promising accounts to reach aspired conversion, expansion, and retention goals. Optimize these plays over time. Orchestrate engagement processes with 3rd party apps, using live-synced real-time product data. journy.io starts email drip campaigns, creates sales tasks in your CRM, triggers in-app onboarding sequences, or sends team notifications on Slack.Starting Price: €200 per month -
30
Hull
Hull
Hull is a powerful customer data integration platform that enables sales and marketing teams to get one singular view of their customer and automate their activation, acquisition, and retention strategies seamlessly. Powerful and intuitive, this unified customer database has the power to transform, enrich, and segment data in all your tools in real-time. Using pre-built integrations, Hull connects your tools in order to create segments, trigger workflows, achieve real-time customer profile updates, and increase opportunities.Starting Price: $450.00/month -
31
Outseta
Outseta
Build your subscription business. From SaaS products to membership sites, Outseta gives creators all the tools they need to launch and grow remarkably efficient subscription businesses. Start-ups are hard enough as it is. You end up writing a significant amount of code that’s not your core product and you integrate a handful of software tools. You’re logging into your CRM for sales, your help desk for customer service, and Stripe every time you want to change your pricing. Context on the customer is invariably lost and incomplete. But when you launch your start-up with Outseta, you’re able to get your product to market faster. You manage your entire business from behind the same login, your team is aligned, and you can easily see the big picture. A sense of calm washes over you—that’s what far less technical and financial overhead feels like.Starting Price: $99 per month -
32
EnjoyHQ
EnjoyHQ
Everything you need to build an effective research system. Centralize all your research data, improve collaboration, standardize your research process and share insights easily. Keep your classification system organized. Manage tags, properties and labels easily. Data security and privacy compliance. Trusted by private and public companies all over the world. Analyze your data and build helpful reports. Connect the dots between insights. Find anything in seconds. Hundreds of filters at your fingertips. AI powered search that works. Standardize your research practice by building templates that everybody can use. Empower more people to do better research. Deep integrations that give you real superpowers and access to customer feedback easily and say goodbye to complicated Zapier workflows. Upload files of all sizes and formats with no additional charges. Turn your audio or video recordings into timestamped transcripts. Get instant visibility of who’s engaging with insights.Starting Price: $25 per month -
33
ChartMogul
ChartMogul
The best teams in SaaS use ChartMogul to measure, understand, and grow their recurring revenue. Automate the reporting of key subscription metrics. Grow recurring revenue faster with data-informed decisions. Grow recurring revenue faster with data-informed decisions. Full-stack auditing, transparency, and reliability. When it comes to data, trust comes from transparency. Easily drill down into all parts of the data platform, from individual customer events, to the underlying datasets on which everything sits. Attain perfect accuracy with data cleaning tools. Features such as merge customers, connect subscriptions, MRR editing and more, allow you to attain perfect accuracy. “Garbage in” no longer has to mean “garbage out.” Plays nicely with your tech and data stack. Extensive data output options, like our Metrics API, webhooks, and data warehouse connections, make ChartMogul the perfect addition to your data science tech stack.Starting Price: $49.00/month -
34
Appcues
Appcues
Turn your product into a growth engine. Deliver the frictionless, product-led experiences your users demand. Grow your business faster with Appcues. Better user experiences lead to faster and more profitable growth. That’s why we developed the Product-Led Growth Platform. Appcues makes it easy to deliver exceptional user experiences at scale and unify your organization around the product as its greatest lever for growth. From initial evaluation to advocacy, Appcues helps companies deliver product experiences that create happier customers and scalable business growth. Wow users with personalized onboarding experiences. Make a great first impression. Onboard and activate users by delighting, educating, and guiding them to value quickly. Improve feature engagement and adoption rates by creating timely, contextual prompts and walkthroughs.Starting Price: $249 per month -
35
Userpilot
Userpilot
Userpilot helps product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey. Reduce time to value for your new signups, and quickly get them up and running with your product’s key features. Adjust the onboarding experience based on persona and keep iterating to optimize for your activation goals. Keep users engaged by highlighting relevant features throughout the user journey. Trigger timely contextual hints & tips based on user action, and experiment to find out what really moves the needle. Accelerate the user adoption cycle by helping customers become more successful at every step of the mapped journey. Keep the product experience relevant based on their persona and in-app behavior. Run in-product growth experiments to increase metrics like trial conversion and upsells. Test your hypotheses to understand what leads to growth events, and quickly fix dropouts in the user journey.Starting Price: $249 per month -
36
UserGuiding
UserGuiding
The easiest way to create product walkthroughs. Create interactive product tours in minutes with the most non-technical friendly tool, without coding. Create a smooth experience for your new and existing users. Show how your product works to your new users and guide them to success. Introduce and highlight new features with personalized guides. Engage right segment of your users at the right time and increase conversion. Measure customer satisfaction with NPS surveys to capture important insights. Help your users get instant answers with interactive user manuals.Starting Price: $149 per month -
37
Refiner
Refiner
Refiner is a customer survey tool built specifically for SaaS, eCommerce and Membership sites. Ask your users any question while they are using your product with our beautiful & simple survey widgets - on brand and perfectly timed. Refiner integrates into your existing marketing & sales stacks seamlessly. Our integrations allow you to sync survey responses to the tools you already use in real time. Your CRM, email marketing automation platform, your backend API or good old Excel. Refiner helps you to understand who your users really are, what they need and how you can help them achieve their goals. Get started for free today and increase conversion & retention rates with better customer data.Starting Price: $29 per month -
38
Userflow
Userflow
The fastest way to fast user onboarding. You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app surveys, tours and checklists, without code. Convert more customers and increase retention. You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app tours, checklists and surveys, without code. Convert more customers and increase retention. Preview your flows immediately inside your own app with no installation required. Get up and running in minutes. See what a full Userflow onboarding experience can look like from your users' perspective. Userflow works as a layer on top of your app, containing tooltips, modals, buttons and more. New users sign up because they like your value proposition. Your onboarding experience is the time to prove this value to them. Make sure your customers really get your product.Starting Price: $200 per month -
39
Calixa
Calixa
Use product usage data to find your top self-serve signups. Get a 360° view of customers and your interactions with them. Engage customers at a-ha moments to increase conversion. Scale your product-led GTM with insights and action in one place. Focus your time on the customers with the most potential. Use product and customer data to prioritize sign-ups that are most likely to convert. Understand what customers are doing with your product and how they are interacting with you. No longer be stuck in the dark with an incomplete picture of your customer. Engage customers at key milestones to improve conversion. Get real-time alerts when customers hit specific metrics or perform important actions. Streamline your workflow by taking action in Calixa. Kick off a sequence, create an opportunity, extend a trial, all from one place. Stop jumping from tab to tab. Get started in minutes, not months. With just a few clicks, connect all your data to Calixa and we take care of the rest.Starting Price: $499 per month -
40
Ziplyne
Ziplyne
Solving big digital user adoption, training, and technology ROI problems for enterprises. Ziplyne automates digital business processes for enterprises and their end-users with its in-application technology layer. Ziplyne is a market-leading DAP (Digital Adoption Platform) to simplify your end-to-end user experiences. Your guide on the side to map out, create, deploy, and analyze in-app guides. Understand your users on a whole new level. Ziplyne is your DAP to create and scale digital onboarding and training for your enterprise with our in-application technology. Create rich, interactive, step-by-step experiences on top of your business applications and processes to navigate and guide your users/employees. No coding is necessary. Ziplyne allows you to deliver a virtual, personalized experience to your users/employees as they navigate through the underlying business application. Ziplyne enables you to quickly and effectively identify where users/employees are in need of guidance.Starting Price: $500 per month -
41
Gist
Gist
Gist enables you to create embeddable experiences that range from simple welcome messages to complex multi-step flows. With ready-to-use templates and an editor that provides both a design and code view, the possibilities are endless. Setup your brand colors, typography, and layout, to start delivering on-brand experiences across all platforms. Our open APIs enable you to plug Gist into any modern CRM and leverage the power of your existing tools. From our web editor, you can build one message and distribute it to every platform. Gist is designed to work on top of tools like Google Tag Manager and Zapier to fit into your workflow. To make sure you're up and running in no time, our client libraries are well documented and require minimal effort to integrate. Experiences that feel like they're built in-house. Designed to fit in your toolbox. Build once, publish to iOS, Android & web.Starting Price: €99 per month -
42
Lancey
Lancey
Power your outbound sequences with interactive demos to book more meetings. Use your real product to capture your visitor's attention and create a strong pipeline. Know how your audience is interacting with your product before they even enter your pipeline. Easily turn engaged visitors into leads seamlessly captured into your CRM. Know exactly when and how prospects interact with your demos. Use this to shape your sales strategy and keep deals moving. Know when and how a prospect engages with your demos so you can follow-up at the right time, everytime. -
43
Inflection.io
Inflection.io
The future of B2B marketing is product-led and at Inflection.io, we believe this new end-user area will require innovative solutions that are purposefully built for product-led companies. Inflection.io puts product activity data at the center of solution design and optimizes for the scalability and extensibility demands of the modern product-led marketing team. Guide your users to quicker onboarding, better adoption, and get more revenue and pipeline. The power of Marketo, ease of use of Intercom, data of Snowflake.Starting Price: $1,000 per month -
44
Whatfix
Whatfix
Whatfix is a leading Digital Adoption Platform that helps companies deliver modern and easy onboarding, effective training and better support to users through contextual content displayed at the time of need. Whatfix powers-up software solutions by lending incredible simplicity, intuitiveness and personalization. Several Fortune 500 enterprises worldwide trust Whatfix to ensure quick ROI on their technology investments and improve end-user productivity and performance. -
45
Gainsight
Gainsight
Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes. -
46
Usabilla
SurveyMonkey
Optimize your digital channels with customer feedback. Collect real-time feedback across all your digital channels to improve your customer experience. Use digital customer feedback to understand the “why” behind your data. Ask your users the right questions at the right moment in their customer journey to make better informed decisions. Collect real-time feedback to optimize your website. Eliminate assumptions and get the real insights you need from website visitors. Knowing what’s working (and more importantly, what’s not) means you can proactively improve your website’s conversion rates. Collect in-app feedback on how to improve your mobile app experience. Integrate feedback seamlessly into your app and target users at a specific moment in their user journey. Uncover what you need to improve to get those 5-star app store ratings! Get data that goes beyond open and click-through rates. Find out what users think of the content you send them and use their feedback to improve. -
47
Helppier
Helppier
Helppier is the easiest way to engage and help users online. Turn users into customers with interactive user guides, tooltips, pop-ups, warnings, and more. First-time experiences can be scary. Create welcome messages and product tours to help users understand your value. Answer common questions with interactive guides and tooltips. Ensure users can complete tasks without contacting your support team. Publish popups, notifications, and banners without your IT team. Deliver the right message at the right time to improve conversions. Traditional training no longer works. Convert users into customers with beautiful onboarding tours and automated user onboarding flows. Gain customers and drive revenue on autopilot. Present in-app messages like popups, notifications, and banners to highlight features or announce updates. Track user engagement and improve product adoption. -
48
WalkMe
WalkMe
Empower users to keep pace with technology by enabling true digital adoption. WalkMe’s Digital Adoption Platform (DAP) makes it effortless to use any software, website, or app. Combined with proactive, step-by-step guidance, our comprehensive solution analyzes and automates processes so users can complete tasks easily in the moment of need. -
49
Humanic
Humanic
Through our remarkable team of global payroll services experts and our revolutionary international payroll software, we provide an accurate, compliant, and integrated global payroll solution. Have employees working outside of the US? We centralize management of your entire global payroll within a single integrated database. Humanic has a full International Outsource solution that will manage all aspects of your International and Domestic Payroll. We'll navigate your federal, state and international compliancy to ensure accurate and timely filing of withholding, unemployment and other payroll tax obligations! Humanic HR is one of the most robust management system applications on the market today! -
50
UserIQ
UserIQ
Since 2014, UserIQ has helped businesses realize the full value of customer success by equipping teams with the product intelligence, customer insights, and user engagement tools needed to fight churn, grow the account, and align the entire business around users’ needs. UserIQ empowers CS teams to focus all departments on achieving users’ unique goals. With our platform, customer success becomes a business mindset, not just a function. -
51
Vitally
Vitally
Empower your Customer Success team to create best-in-class customer experiences with powerful analytics, automation, and project management capabilities. Don't compromise between power and ease-of-use. Get your team up and running quickly with plug-and-play integrations and project templates, then create bespoke customer experiences with customization and automation that scales. Vitally unifies customer data across your tech stack so you can proactively identify trends and leverage insights for a world-class customer experience. Think CRM, product analytics, support tickets, emails, NPS, and revenue data—all in one tab.Starting Price: $99.00/month -
52
Gainsight PX
Gainsight
Gainsight PX enables you to deeply understand what users are doing in your product, collect feedback, and create in-app engagements like walkthroughs and guides to drive onboarding and adoption. Visualize how cohorts of users naturally move through your product. Identify key dropoff points or areas of low feature or module usage. Determine which features correlate with high user satisfaction and long-term retention. Analyze adoption and retention by specific user segments or attributes. Onboard and drive users to key features with in-product engagement. Build in-app guides to walk users through product setup and introduce core features. Leverage guides, tooltips, and hotspots to activate usage of new or lesser-known features. Create highly personalized engagement experiences based on user characteristics such as role, geography, historical product behavior, and more. -
53
Huggy
Huggy
The complete platform for boosting sales. Automate conversations. Centralize channels. Offer support. Provide a unique, customizable and scalable experience for your customers with the best digital service tool on the market! Attract and qualify more leads quickly and efficiently. Use our tools to attract more leads and gain agility in the qualification process through chatbots. A simple way to win more customers. Always be available where your customers need/Centralize all your service channels on a single platform and simplify engagement with your customers, keeping them close by. Maintain the excellent image of your business and win over your customers by offering them the best and most personalized digital service experience. Huggy has the tools you need to boost your business. Try it now and grow together with the best Digital Service platform in the world!Starting Price: $54 per month -
54
Instruqt
Instruqt
Instruqt is built for fast-growing software companies to educate and sell to today’s modern buyers. We transform the way you reach prospects, enable buyers, sellers, and partners by removing barriers that prevent them from experiencing what makes your product great. With a browser-based private sandbox environment, it’s never been easier or faster to see how your product adds value in real life! The way people learn and buy software has changed. It’s time to transform your demos, training, and tutorials into an interactive and customized experience on real technology, real environments. Ignite the curiosity of your audience with hands-on challenge-driven learning. Ways to use Instruqt (100% browser-based) ⚡Interactive self-paced tutorials ⚡Demos & POCs ⚡Virtual instructor-led training ⚡Virtual workshops ⚡Build custom in-house training content -
55
Toplyne
Toplyne
It's the tool Canva uses to identify which of their millions of free users are a perfect fit for their premium subscriptions. One-click integrations right into your existing stack. Zero change management is required. Bring your best GTM ideas to life, start small, rapidly iterate, and prove that they work with built-in A/B testing. Move your most successful growth experiments from the sandbox to the big stage. Explore the hidden world of B2B SaaS but at a B2C scale. Work with trillions of clickstream events, 10s of millions of users, and a few unassuming terabytes of data from the likes of Canva, Grafana, and Gather. Every decade, there has been a fundamental evolution in SaaS go-to-market strategy. Create a better pipeline for your sales teams. Product-led growth companies face the challenge of sales prioritization every day. Zeroing in on users most likely to pay is key to future-proofing your success. -
56
HeadsUp
HeadsUp
Predict conversion probability through ML analysis of product usage patterns and other indicators. Segment and rank accounts with probability scores and other custom attributes. Augment Salesforce or HubSpot with a browser extension that flags high-potential leads for reps. See key conversion indicators, insights on power users, and decision-makers to effectively customize outreach. Deploy PQL models instantly into existing workflows in Salesforce, Slack, Marketo, Outreach, and more. Leverage product usage data in your GTM efforts without any additional engineering buildout, or messy dashboards, spreadsheets, & new processes. Configure customer outreach across all channels from a single cockpit. Leverage the most impactful channels, marketing automation, sales, or in-product nudges to accelerate activation and monetization. AB tests different qualification models and engagement channels to find the most efficient way to convert & expand accounts. -
57
Pendo
Pendo
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans. -
58
ChurnZero
ChurnZero
ChurnZero is a real-time Customer Success Platform that helps subscription businesses fight customer churn. Its software solutions allow businesses to understand how their customers use their product to increase product adoption, assess their health and their likelihood to renew, and give businesses the means to personalize the customer experience through timely and relevant touchpoints. -
59
Metronome
Metronome
Metronome helps software companies launch, iterate, and scale their business models, with billing infrastructure that works at any size and stage. Not 100% locked in on your pricing model? Want to experiment as you launch new features and products? Push your data into Metronome and rapidly iterate on your evolving business model without rearchitecting billing or rewriting code. Power new insights and capabilities for product-led growth with a consistent source of truth for usage and billing. Metronome is versatile enough to handle everything from frictionless self-serve to your most bespoke enterprise plans, so you never have to jump between systems. Deliver a world-class billing experience that’ll keep your customers happy. Metronome helps you increase retention and revenue with real-time, transparent, and understandable billing, without the pain of building it yourself. -
60
Weavr AI
Weavr AI
Get matched with world-class operating leaders. Request 1-on-1 advisory or join interactive peer learning groups. Powered by human intelligence, assisted by AI. Discuss in 1-on-1 advisory or in interactive group sessions with mentors & practitioners from leading companies. Get advice on product-led growth, community building, developer relations and customer success. Elevate your skills with learning groups. Active learning with supportive peers, experts, and mentors. Road-mapping, positioning, launching and creating value for customers. Build GTM strategies to acquire, activate, and retain customers. Nurture mutually beneficial relationships between organizations and developers. Build a cohesive engineering team based on trust, remote or hybrid. Weavr AI, the knowledge graph-driven intelligence, provides personalized recommendations for mentors and content based on interests. -
61
Tourial
Tourial
Create pixel-perfect product tours that launch fast, convert faster, and don’t rely on expensive production teams. Give your buyers a crystal ball. Show them a glimpse of their future product experience and how your product actually works. No, your analytics aren't broken. Tourials actually convert 3x more on average when adding them to your website and marketing campaigns. Accelerate your pipeline when prospects come to your demos prepared and educated. -
62
StoryScale
StoryScale
Build interactive demos and product tours in minutes with no code. Automate sales demos. Drive unstoppable product-led growth on your website. Businesses use StoryScale to create, manage, and deliver winning product demos. Powerful product demos. Without headaches or glitches. Import your apps into StoryScale in minutes. Build the product demo your customers want and sales team needs. Capture pixel-perfect screens with our Chrome extension. Simple point and click editing, add on-screen guides, and personalize. Showcase your product on your website, sales calls, and marketing. Why use a product demo platform that doesn't support mobile delivery? Almost 60% of web traffic is now mobile. StoryScale is the only mobile optimized demo solution. Demos should be more about great storytelling, and less about coding. With StoryScale you can can create stunning demos, with no code.
Product-Led Growth (PLG) Tools Guide
Product-led growth (PLG) tools are designed to help businesses increase their customer base and revenues by optimizing their products and services based on customer feedback. These tools enable businesses to strategically analyze user feedback, prioritize features, and utilize real-time analytics to drive product decisions.
Product-led growth focuses on the product, rather than traditional marketing strategies. The idea is to provide a great product that customers adopt, then use the insights gained from customers’ usage patterns and feedback to iterate and improve it over time. This approach encourages users to become advocates of the product, spreading the word about it naturally through their networks.
The primary benefit of PLG tools is that they provide a direct connection between customer input and product innovation. As companies gain deeper insight into how customers use their products, they can leverage this information for more effective targeting, personalization, and optimization.
These tools give companies access to data such as feature usage habits and behavior patterns that turn into valuable information for product teams. This helps them make better decisions about which features should continue or be dropped in favor of others that offer more value for customers. It also allows them to identify potential new markets or opportunities for expansion based on the current user base's interests.
Additionally, PLG tools make it easier for companies to track user engagement across platforms so they can determine which channels are driving the most conversions or sign-ups—useful information when budgeting resources or allocating advertising funds. They also allow marketers to see where users drop off so they can adjust messaging or delivery methods accordingly.
In short, Product-led Growth tools offer an efficient way for companies to understand how users interact with their products while providing detailed insights into customer preferences which can be used strategically develop greater engagement with specific audiences or regions.
Features Provided by Product-Led Growth (PLG) Tools
- AB Testing: PLG tools provide the ability to conduct A/B tests, which allow users to compare two versions of a product or feature to measure the effect each version has on user engagement and retention. This helps companies identify what works best for their users and make data-driven decisions about how to best design products and features.
- Feature Discovery: PLG tools provide insights into user behavior, enabling companies to understand how customers use their products. This allows them to find areas where they can improve their user experience and make sure new features are adopted quickly.
- Onboarding: PLG tools include onboarding options that help guide users through the process of exploring a product and discovering its features. This provides an intuitive experience for customers and allows them to quickly become engaged with the product without any additional setup or guidance required from customer service representatives.
- User Engagement: PLG tools offer analytics that track user engagement over time, helping companies better understand what drives customer loyalty and usage patterns. These insights can be used to create valuable experiences that will keep customers coming back for more.
- Personalization: By leveraging data gathered from user interactions with a product, PLG tools allow companies to personalize their products specifically for different types of users—allowing them to tailor experiences based on individuals’ wants and needs.
- Automation & Optimization: PLG tools also help automate certain tasks in order to optimize workflows such as lead generation or customer acquisition efforts. Automated processes are often more efficient than manual ones, meaning businesses can save time while still achieving results as quickly as possible.
Types of Product-Led Growth (PLG) Tools
- Feature-Led Growth: Feature-led growth (FLG) tools focus on the development and implementation of novel product features that drive user engagement and boost the value of a product. By making users aware of new features, they are encouraged to explore those features and eventually become power users. Examples include providing discounts for certain actions, offering rewards for achieving milestones, or introducing exclusive content.
- Communities & Social Media: Companies can use their own social media platforms or third-party communities to build an audience around their products. This allows them to gain feedback from customers, curate conversations about their products, and keep users engaged by offering new content or promotions.
- Onboarding & Education Platforms: Onboarding and education platforms are designed to quickly guide users through the product’s key features and demonstrate how they can get the most out of them. By clearly presenting what each feature does and how it works in an interactive format, users are more likely to adopt them into their daily workflow.
- Personalization Tools: Personalization tools allow companies to tailor experiences per user by using data points like location, profile preferences, past usage patterns etc. By understanding user behavior and delivering personalized messages or promotional offers tailored to individual needs, companies can increase user engagement with their products over time.
- Feedback Loops & Analytics: Companies can use feedback loops to gain insights into customer sentiment toward certain aspects of their product such as usability or feature requests so that they can make improvements based on customer feedback. They can also use analytics dashboards to monitor performance metrics such as conversion rates and churn rate in order to identify areas where they need improvement in order to optimize growth potential.
Benefits of Product-Led Growth (PLG) Tools
- Increased Product Adoption: Product-led growth tools provide an effective way to increase the adoption of products and services by users. They allow companies to reach more customers quickly, something that can’t always be achieved with traditional marketing methods.
- Improved Customer Acquisition & Retention: PLG allows businesses to acquire and retain more customers in a cost-effective manner than through traditional sales channels. This means more revenue for the company while still delivering a great experience to its customers.
- Reduced Acquisition Costs: PLG tools enable companies to reduce the cost of acquiring new customers, as they can use this method to gain access to existing customer bases without having to spend heavily on marketing tactics or expensive advertising campaigns.
- Personalized Experiences: By using PLG, companies can offer users personalized experiences by understanding their individual behaviors and preferences. This will help create highly relevant products for each individual user, leading them to stay longer with the company and become loyal supporters.
- Improved Onboarding Processes: Thanks to easy-to-use product discovery tools and onboarding processes, PLG helps make it easier for customers find what they need when they come across a product or service. This process provides a smooth experience for first time users and encourages them to return again in the future.
- Higher Conversion Rates: With PLG tools like progressive onboarding and feature discovery techniques, businesses are better able to convert visitors into active users faster than ever before – leading them down the path towards becoming paying customers quicker than ever before too.
Who Uses Product-Led Growth (PLG) Tools?
- Startups: Small companies with big dreams, who use product-led growth tools to help them gain traction and grow quickly.
- Fortune 500 Companies: Large established businesses that leverage PLG tools in order to speed up their digital transformations and keep up with modern customer expectations.
- B2B Tech Companies: Businesses that offer complex products or services requiring more digital resources than basic consumer-facing apps do. These companies often rely on PLG to streamline the onboarding process of their customers.
- SaaS Companies: Software as a Service (SaaS) companies that count on product-led growth tools to accelerate user activation, increase customer engagement, and maximize revenue potential.
- Enterprises: Big organizations that rely on product-led growth tools for advanced analytics capabilities and uncovering users’ behaviours in order to better tailor their products or services towards their audiences.
- Mobile App Developers: Developers of mobile applications who use PLG strategies to optimize app discovery, usage, and monetization.
- Marketing Teams & Agencies: Those responsible for improving customer experiences by providing product guidance at every step of the sales funnel, utilizing their knowledge of PLG tactics together with other digital marketing strategies to boost conversions.
How Much Do Product-Led Growth (PLG) Tools Cost?
The cost of product-led growth (PLG) tools can vary significantly depending on the scope of a company's needs. Generally, PLG solutions can start at a relatively low cost for small businesses and organizations. Depending on the complexity and scale of the toolset required, prices may range from $5-$50 per user/month, with additional costs for add-on premium features. For larger organizations requiring enterprise-level integrations, custom development work or multiple applications, total costs could run into the tens of thousands - even hundreds of thousands - for implementations that include both software and services. The exact cost of any given PLG solution will depend largely on the specific needs and goals of an organization.
What Software Do Product-Led Growth (PLG) Tools Integrate With?
Product-led growth (PLG) tools can integrate with a variety of different software types. This includes customer relationship management (CRM) software, which helps manage customer data, track leads and sales opportunities, as well as monitor customer interactions; ecommerce platforms to facilitate online payments; analytics and reporting software to analyze user behavior on your website or app; marketing automation systems to help automate tasks such as email campaigns; and social media management solutions to monitor conversations across channels. Other types of software could also integrate with PLG tools, depending on the needs and goals of the company utilizing them.
Trends Related to Product-Led Growth (PLG) Tools
- Product-led growth (PLG) tools are used to help companies maximize customer engagement and experience, while also driving revenue.
- PLG tools can help companies identify customer needs and develop solutions that focus on customer experience, rather than just product features.
- Companies are increasingly leveraging PLG tools to build strong relationships with customers and create customer loyalty.
- A key trend related to PLG tools is the use of Artificial Intelligence (AI) and Machine Learning (ML) to personalize customer experiences. AI and ML can help companies create tailored solutions for customers based on their data, preferences, and behaviors.
- Automation is also becoming an important part of PLG tools, allowing companies to automate tasks such as customer onboarding, customer service, and customer feedback.
- Another trend in PLG tools is the use of predictive analytics to anticipate customer needs and behaviors. Predictive analytics can provide insights into future trends that can be used to improve products or services.
- Finally, cloud-based PLG tools are becoming increasingly popular as they allow companies to access data from multiple sources without having to invest in expensive hardware infrastructure.
How to Pick the Right Product-Led Growth (PLG) Tools
Make use of the comparison tools above to organize and sort all of the product-led growth (PLG) tools products available.
- Identify Your Goals: The first step to choosing the right PLG tools is to identify your business goals. This includes deciding what you want to achieve in terms of user engagement, revenue growth, and customer retention. Knowing your objectives will help narrow down the PLG tools available and ensure you select one that meets all your requirements.
- Research Options: Once you have identified your goals, research different PLG tools to see which ones best fit those goals. Check user reviews, industry forums and benchmark reports to determine which products are most effective for achieving particular outcomes.
- Consider Cost & Ease-of-Use: Price and ease of use are two essential factors that should be taken into account when selecting a PLG tool. Make sure you analyze the cost of each solution and compare it against the benefits they offer, such as automation capabilities or integrations with other software systems. Additionally, consider which solutions are easier for users to learn and navigate so they can get up and running quickly without needing extensive training or support from IT staff.
- Assess Features & Functionality: Review features such as data collection capabilities, analytics tracking tools, customer segmentation options, testing functionality, scaling options for larger databases or users bases etc., in order to decide which option offers the best range of features for achieving your desired results with minimal effort on your end.
- Ask Questions & Test Out Trials: Don’t be afraid to reach out directly with any questions about a potential product in order to make an informed decision based on facts rather than assumptions or guesswork alone. Further, if possible take advantage of free trial periods offered by various companies so you can experience firsthand how their product works before committing fully.