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Designed for engineering, product, design, and analytics/data teams searching for a solution to manage their operations

About Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

Pricing

Starting Price:
$89 per month
Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

Ratings/Reviews - 8 User Reviews

Overall 5.0 / 5
ease 4.5 / 5
features 4.8 / 5
design 4.8 / 5
support 4.6 / 5

Company Information

Mixpanel
Founded: 2009
United States
mixpanel.com

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Product Details

Platforms Supported
Cloud
Windows
Mac
iPhone
iPad
Android
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
24/7 Live Support
Online

Mixpanel Frequently Asked Questions

Q: What kinds of users and organization types does Mixpanel work with?
Q: What languages does Mixpanel support in their product?
Q: What kind of support options does Mixpanel offer?
Q: What other applications or services does Mixpanel integrate with?
Q: Does Mixpanel have a mobile app?
Q: What type of training does Mixpanel provide?
Q: Does Mixpanel offer a free trial?
Q: How much does Mixpanel cost?

Mixpanel Product Features

AB Testing

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Test Scheduling Supported
Visual Editor Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported
Surveys Not Supported

Customer Engagement

Analytics Supported
Churn Management Supported
Communication Management Supported
Community Management Supported
Feedback Collection Supported
Video Content Supported
Content Syndication Not Supported
Gamification Not Supported
Live Chat Not Supported

Customer Journey Mapping Tools

Behavioral Analytics Supported
Collaboration Supported
Customer Profiles Supported
Data Import / Export Supported
Predictive Analytics Supported
Action Management Not Supported
Attribution Modeling Not Supported
Surveys & Feedback Not Supported
Templates Not Supported

Data Analysis

Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Supported
Data Discovery Not Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Not Supported
Text Analytics Not Supported

Machine Learning

ML Algorithm Library Supported
Model Training Supported
Predictive Modeling Supported
Statistical / Mathematical Tools Supported
Visualization Supported
Deep Learning Not Supported
Natural Language Processing (NLP) Not Supported
Templates Not Supported

Marketing Analytics

A/B Testing Supported
Campaign Management Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
Website Analytics Supported
Channel Attribution Not Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported

Mobile App Analytics

A/B Testing Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Supported
Retention Tracking Supported
Channel Attribution Not Supported
Revenue Tracking Not Supported
Uninstall Tracking Not Supported

Predictive Analytics

AI / Machine Learning Supported
Benchmarking Not Supported
Data Blending Not Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Not Supported

Product Analytics

Automatic Data Capture Not Supported
Real-Time Data Analysis Not Supported
User Segmentation Not Supported
Attribution Not Supported
Customer Journey Analytics Not Supported
Touchpoint Analytics Not Supported
Product Engagement Scoring Not Supported
Data History Retention Not Supported
Churn Reporting Not Supported
Data Export Not Supported
Data Labeling Not Supported
Customer Feedback Collection Not Supported
Customer Guidance Not Supported

Product Management

Collaboration Supported
Idea Management Supported
Milestone Tracking Supported
Prioritization Supported
Product Roadmapping Supported
Resource Management Supported
Feedback Collection Not Supported
Release Management Not Supported
Requirements Management Not Supported
Workflow Management Not Supported

Web Analytics

Goal Tracking Supported
User Interaction Tracking Supported
Campaign Management Not Supported
Conversion Tracking Not Supported
Form Analytics Not Supported
Keyword Tracking Not Supported
Multiple Site Management Not Supported
Pageview Tracking Not Supported
Referral Source Tracking Not Supported
Site Search Tracking Not Supported
Time on Site Tracking Not Supported

Website Optimization Tools

Performance Metrics Supported
Problem Area Alerts Supported
Competitor Analysis Not Supported
Content Management Not Supported
Keyword Research Tools Not Supported
Link Management Not Supported

Mixpanel Additional Categories

Mixpanel Verified User Reviews

Write a Review
  • Michael M.
    Software Development
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Help verify accurate data"

    Posted 2021-06-29

    Pros: The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain excellent performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.

    Cons: Mixpanel has no built-in guides to help solve problems without contacting support.

    Overall: In short, this program has given us multiple reasons to continue trusting it; the data is centralized thanks to its features and desires to meet precise objectives; it is excellent and has helped to specify many parameters of relevant information; it works very well. It has helped to encourage the channeling of data. I am fully confident that the program works flawlessly because it involves multiple changes in data management processes.

    Read More...
  • Victoria S.
    Office Manager
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Key statistics to understand the performance of our business"

    Posted 2021-06-10

    Pros: Mixpanel's environment is quite lovely and provides many tools, especially analytics, to help understand our business's day-to-day running. Its interface is spotless, simple, and pleasing to the users' eye. My data analytics and interpretation of the data have played an essential role in our decision-making.

    Cons: The graphs could be improved, be more detailed, and I wouldn't say I like that they can't be exported from the application; the visualization is only possible within the dashboard. Its reporting functionality is excellent.

    Overall: Mixpanel has been of great benefit to graphically visualize organizational data, understand our performance, and influence decision-making in search of constant improvements. It is an excellent application for channeling information, plus every analytic and graph it generates could play an essential role in decision-making within any organization. It is well worth it.

    Read More...
  • Sarah E. B.
    Investigator
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Mixpanel an all-in-one web and network management and monitoring solution "

    Posted 2021-04-10

    Pros: This application has the advantages of giving us a prominent advance in the management and response of all our internal failures and give us an opportunity to take action on marketing and business campaigns. It allows us to perform management analysis on our website and social networks and give us predictive results to apply digital marketing strategies.

    Cons: We find it unfavorable that Mixpanel does not have an analysis and results in real time but every three hours or daily which does not allow us to take immediate action on any failure or opportunity. Similarly, it is a limitation that its extension is only for mobile devices and we consider that its usability would also be usable from a computer.

    Overall: It gives us much to be desired the fact of its exclusive use from mobile devices, but we recommend the application 100% because it provides us with a daily monitoring and analysis of the management of our website and social networks, in addition to favorable results in terms of marketing and sales, It allows us to schedule campaigns and results with possible strategies to follow.

    Read More...
  • Andrea N.
    Executive Assistant
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 10,000 - 19,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Mixpanel surprises with analysis and decision making features"

    Posted 2021-03-27

    Pros: We found that this application has provided us with innovation when receiving responses from our failures and giving us the opportunity to take marketing actions with its campaign management functions, tracking of interactions between users, analysis of our web pages and a predictive analysis to determine our opportunities in the market.

    Cons: Since Mixpanel is a purely mobile application, we find it difficult to manage its platform since it is more complete and professional through a computer on certain occasions. Similarly, it does not provide any kind of real-time data, whether data, reports and statistics.

    Overall: Objectively, it could be said that the application offers an all-in-one marketing and commercial communications management; from geolocation and notification scheduling to campaign segmentation and statistical analysis. However, it has limitations in device extensions.

    Read More...
  • Ronald W.
    Marketing Specialist
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Mixpanel continues to boom with its business analytics efficiency"

    Posted 2021-03-22

    Pros: Mixpanel offers an interesting proposal of analytics showing us accurate and clear statistics about the interaction that users have within our web portals. The specialty of this tool is that it offers us a detailed analysis that shows us what information within our page is most shared on social networks by users who visit us.

    Cons: One of the biggest drawbacks that organizations that choose to use this service may encounter is that although they have a simple and practical functionality, it is necessary to have some training or prior technical knowledge so that no problems arise in the future due to the complexity of the analytical issue.

    Overall: In general terms, the application offers excellent tools for the analysis of behavior, interaction and external reach provided by users within our pages through accurate statistical diagrams. However, due to the complex scope of the analytics theme, we could end up with favorable results in the performance of the application due to lack of knowledge, which can be fixed with the manual that gives you the Premium version.

    Read More...
  • A Mixpanel User
    Operations Manager
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Business analytics platform"

    Posted 2020-08-23

    Pros: Its a very versatile and robust business analytics platform.
    Helps you analyze users in every aspect.
    Helps to understand my client's needs and behaviour.
    No coding required to set up.

    Cons: I never encountered any problem with this platform.

    Overall: Mixpanel is a very versatile analytics tool for businesses to develop and analyze user needs and behaviours. Using Mixpanel helps me to analyze user in every aspect to deliver and develop what my users want.

    Read More...
  • Anurag S.
    Marketing Analyst
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Conversion oriented analytics"

    Posted 2020-07-23

    Pros: Mixpanel is analytics platform which offers deep insights to analyse, identify and optimise to increase the engagement and ultimately conversion. Mixpanel provides the analytics basically divided into four categories as Data analytics, Behavioral analytics, Messaging and Data pipeline.

    Cons: Mixpanel is a very powerful analytics tool which can be used based on the configuration done manually and its automation. No cons.

    Overall: Mixpanel offers a powerful platform for deep insight full analytics. It provide behavioral analytics which can be used to analyse the behaviour of user base and visitors through its segmentation and key performance index tracker. The Data analytics section is great to find anomalies through its automation channel. It has inbuilt support for Push messages, Emails and in-app messages which is great and-on with analytics and can be used with its powerful segregation tool to select the right target group and pitch the offers.

    Read More...
  • Ramesh S.
    Senior Technical Support
    Used the software for: 6-12 Months
    Frequency of Use: Monthly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Helps To Construct better User Experience "

    Edited 2020-07-10

    Pros: #1- It's a versatile platform to analyze data.
    #2- It can also be integrated with the Slack app, gives seamless and complete features on one app.
    #3- It helps to construct a better and user-friendly environment for clients.

    Cons: #1- We had a very positive experience with Mixpanel.

    Overall: Mixpanel is a versatile platform to analyze data. We use Mixpanel in Slack integration. It gives us a seamless experience to analyze the analytical data of business and user interaction and experience.

    Read More...
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