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About

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

About

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Designed for engineering, product, design, and analytics/data teams searching for a solution to manage their operations

Audience

Mobile & Web Developers, UX Designers, Digital Marketing, Analysts

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$89 per month
Free Version
Free Trial

Pricing

$39 per month
Free package: 1,500 sessions/month
Startup package: $39/month for 5,000 sessions/month
Business package: $95/month for 15,000 sessions/month
Ultimate package: contact Smartlook for more pricing information
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.8 / 5
design 4.8 / 5
support 4.6 / 5

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.5 / 5
design 4.6 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain excellent performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.
  • Mixpanel's environment is quite lovely and provides many tools, especially analytics, to help understand our business's day-to-day running. Its interface is spotless, simple, and pleasing to the users' eye. My data analytics and interpretation of the data have played an essential role in our decision-making.
  • This application has the advantages of giving us a prominent advance in the management and response of all our internal failures and give us an opportunity to take action on marketing and business campaigns. It allows us to perform management analysis on our website and social networks and give us predictive results to apply digital marketing strategies.
  • We found that this application has provided us with innovation when receiving responses from our failures and giving us the opportunity to take marketing actions with its campaign management functions, tracking of interactions between users, analysis of our web pages and a predictive analysis to determine our opportunities in the market.
  • Mixpanel offers an interesting proposal of analytics showing us accurate and clear statistics about the interaction that users have within our web portals. The specialty of this tool is that it offers us a detailed analysis that shows us what information within our page is most shared on social networks by users who visit us.

Cons

  • Mixpanel has no built-in guides to help solve problems without contacting support.
  • The graphs could be improved, be more detailed, and I wouldn't say I like that they can't be exported from the application; the visualization is only possible within the dashboard. Its reporting functionality is excellent.
  • We find it unfavorable that Mixpanel does not have an analysis and results in real time but every three hours or daily which does not allow us to take immediate action on any failure or opportunity. Similarly, it is a limitation that its extension is only for mobile devices and we consider that its usability would also be usable from a computer.
  • Since Mixpanel is a purely mobile application, we find it difficult to manage its platform since it is more complete and professional through a computer on certain occasions. Similarly, it does not provide any kind of real-time data, whether data, reports and statistics.
  • One of the biggest drawbacks that organizations that choose to use this service may encounter is that although they have a simple and practical functionality, it is necessary to have some training or prior technical knowledge so that no problems arise in the future due to the complexity of the analytical issue.

Pros & Cons from Real Users

Pros

  • With the use of Smartlook's funnel analysis tools, companies can monitor and examine the actions customers take on their website to accomplish particular objectives. For better understanding and execution of the conversion process, this functionality is essential.
  • Help to find where users are struggling on websites and apps. Provides the best solutions for improving user experience.
  • - Everything is briefly represented on the dashboard. - You can record sessions for auditing. - It saves every detail of traffic from IP to location and gives an accurate report.
  • Since using Smartlook, we have been able to track our website activity in detail; we can get details of time, location, unlimited recordings of visitor sessions through our website, and more. It is as helpful as it is easy to access and use; we can devise strategies and implement improvements to provide a better experience, and their technical support is exceptional.
  • Setting up screen and sharing recordings with my clients is now easy and within minutes. I addition it also allows UID to be passed to the Smartlook app.

Cons

  • Although Smartlook offers strong visual analytics, some users might feel that it has less complex reporting choices than more specialist analytics tools. Extra tools could be needed for businesses with complicated reporting requirements.
  • There are no cons about this product, but I feel price should be more affordable.
  • The price could be more reasonable. Mobile applications need few improvements.
  • I have had no problems with this tool; it has been beneficial. However, I consider that the price is somewhat high and may represent a limitation for small businesses.
  • It has crucial analytical data but it would even be more great if Heatmaps can show % clicks on map.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Mixpanel
Founded: 2009
United States
mixpanel.com

Company Information

Smartlook
Founded: 2016
Czech Republic
www.smartlook.com/

Alternatives

Segment

Segment

Twilio

Alternatives

Categories

Categories

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics Features

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Customer Engagement Features

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Journey Mapping Tools Features

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Data Analysis Features

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Machine Learning Features

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Product Management Features

Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management

Website Optimization Tools Features

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics Features

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Product Analytics Features

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay Features

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

UX Features

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Integrations

Axis LMS
Intercom
Kameleoon
Nekton.ai
Product Fruits
Quickwork
Stackreaction
Zendesk
Adobe Marketo Engage
Causal
Geckoboard
Guideflow
Jimdo
Optimizely One
Parsey
RevenueCat
Singer
Sprig
Vitally
Weebly

Integrations

Axis LMS
Intercom
Kameleoon
Nekton.ai
Product Fruits
Quickwork
Stackreaction
Zendesk
Adobe Marketo Engage
Causal
Geckoboard
Guideflow
Jimdo
Optimizely One
Parsey
RevenueCat
Singer
Sprig
Vitally
Weebly
Claim Mixpanel and update features and information
Claim Mixpanel and update features and information
Claim Smartlook and update features and information
Claim Smartlook and update features and information