Compare the Top Conversion Tracking Software in 2024
Increased conversions lead directly to increased sales and revenue. If you're a marketer, increasing conversions is always one of the top priorities in any business. The ability to track conversions from your website, marketing campaigns, and sales calls is essential, and one of the main data points you need in order to know if your marketing efforts are effective. Here's a list of the best conversion tracking software:
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1
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Understand your site and app users to better evaluate the performance of your marketing, content, products, and more. Access Google’s unique insights and machine learning capabilities to help get the most out of your data. Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers. Process and share your data quickly with an easy-to-use interface and shareable reports. Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more. Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency. Gain deeper insights into how users from your Google Ads campaigns engage with your site. -
2
Intercom
Intercom
Deliver great experiences, no matter what. Connecting with customers is more important than ever. We can help with scalable messaging for sales, marketing, and support. The #1 Business Messenger for you and your customers. Use Intercom to drive growth at every stage of the customer lifecycle. Our chatbots and live chat capture more of your best leads and convert them while they’re hot. Set your customers up for success with tailored onboarding and activation messages. Real-time tools and rich insights mean our support solution amplifies your team for an unbeatable experience. Give customers personal touchpoints with your brand through the familiar medium of messaging. Engage customers at the exact moment they're ready to buy, whether on your website or in your app. Intercom connects your tools and workflows so you can communicate personally at scale. Set clear expectations with customers based on your team's bandwidth, and collect upfront information for follow-up later.Starting Price: $39 per month -
3
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
4
Nimbata
Nimbata
Nimbata platform combines unique lead capture, call tracking, offline conversion tracking, marketing attribution, and lead management capabilities that reduce leakage, generate better inbound leads, and converts more web visitors to sales. Nimbata provides Phone lead capture through local, toll-free, or vanity numbers for 4,300 cities and 70+ countries globally. First-party data of call conversion and web form submission tracking via nimbata script/pixel. Session-level attribution (source, campaign, or keyword) for call conversions using dynamic number insertion (DNI). Phone/ Call Lead handling (Recordings, Greetings, Whispers, Surveys, Spam Filters, Tagging). Call Management Workflows leveraging advanced routing (Priority, Multi, Weighted) and Geo routing capabilities for improved sales opportunity effectiveness and closing. Automations and Integrations to enrich your favorite marketing, sales and collaboration tools with actionable data. Improve your campaigns - Reduce CPAStarting Price: $35.00 -
5
Everflow
Everflow
Want faster growth? Choose a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack and drill down into what delivers ROI. Start driving more performance from affiliates, influencers, referral partners, and your media buying channels. Use Everflow to: 1) Track every channel, consolidate your reporting, and amplify your performance. 2) Quickly understand what delivers ROI, block bad placements, and accelerate your growth. 3) Connect all of your data, activate built-in integrations, and start automating away tedious processes.Starting Price: Customer -
6
Adobe Analytics
Adobe
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them. -
7
Google Marketing Platform
Google
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions. Integrated solutions for every marketer. Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform. -
8
PixelMe
Carbon6
PixelMe is a smart attribution SaaS platform for savvy marketers. We're trusted by 12,000+ growing companies around the world. Our Smart Attribution & Audience Builder solutions help you track, analyze, and optimize your marketing. Core features include: marketing attribution, customer journey mapping, ROI tracking, paid acquisition measurement, link retargeting, link management, URL shortening. Smart Attribution tracks every customer touchpoint, and shows your ROI across acquisition channels to automatically reveal your most effective channels. Audience Builder creates retargeting audiences from anyone who clicks on your links so you can boost CTR & conversions. Shorten & brand links, add UTM tags to view traffic sources, and see link analytics to optimize campaigns. PixelMe was founded in 2017 as a fully remote company. We're a global team with our 3-cofounders based in France. Transform your marketing reporting today! Sign up for free 👉 pixelme.meStarting Price: $29.00/month/user -
9
Kissmetrics
Kissmetrics
Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.Starting Price: $500.00/month -
10
TapClicks
TapClicks
TapClicks offers an end-to-end marketing reporting dashboard and operations platform for agencies, media companies, brands, and enterprises. TapClicks enables teams to save time and effort on marketing report generation and distribution, differentiate their service, and grow their business. TapClicks unified marketing operations platform includes tapOrders, tapReports, tapWorkflow, and tapAnalytics. -
11
Capsule
Zestia
The smart simple online CRM. Build stronger customer relationships, make more sales and save time. Be more organized with your customer information in one place. Easily track conversations, know the history and deliver more personal experiences. Feel in control of your sales as you tailor your pipeline to match your sales process and easily spot the deals in need of attention and those about to land. Make more informed business decisions as you easily spot the activities having the most impact on your sales figures with our insightful reports. Shape Capsule around your teams so they only see the information they need. Focus their activity and report on their progress. Capsule works seamlessly with popular applications such as G Suite, Mailchimp, Xero and many more. With caller ID and a reminder to make a note in your CRM after a call, Capsule Mobile keeps you organized wherever you are. Access all of Capsule on Android and iPhone.Starting Price: $18 per user per month -
12
AvidTrak
AvidTrak
The call tracking platform of choice for Search, Display and Print Advertisers. AvidTrak was created to solve the offline conversion tracking problems that some of our clients were facing. Because of our know-how and expertise in internet advertising and PPC advertising we believe that our solution of call tracking is tailored for the professionals in our space. Track phone calls back to all your marketing and advertisement channels: Search, Social, Display and Print using AvidTrak supplied numbers and tracking software. Enterprise Call Tracking - Use Your Own Numbers and Minutes with AvidTrak software to save Big on call tracking costs. Use Dynamic Phone Number Insertion to know which PPC keyword works best in creating phone call leads. Use Conversion Path Report to know which web page(s) engage your audience and create calls. Record phone conversations of your incoming calls and playback on any device.Starting Price: Free Trial with $20 credit, no credit card required.. -
13
Windsor.ai
Windsor.ai
Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.Starting Price: $19 per month -
14
Heap
Heap
Heap is an insight automation infrastructure for every business. Innovative and feature-rich, Heap helps companies automate user analytics so they can focus on their core business. Heap products include Core, Attribution, Conversion, Enrichment, and Warehouses.Starting Price: $500.00/year -
15
MarketPlan.io
ConversionFly
Plan, execute, project, and optimize your entire marketing strategy all from one powerful place. Give your whole campaign home on Marketplan's canvas. Connect every part of your marketing to one easy-to-use, live updating, dynamic map, and stop juggling marketing apps. Keep your team all on the same page (literally). Assign tasks, create comments, chat and send files, get progress notifications, and update to-do's on the Kanban, all without leaving the app. Never undersell or overspend on your marketing again. Project your CPC, total Ad spend, visitors, leads, conversion rates, sales, run dynamic scenarios, and calculate your ROI all before you even set your campaign live. Real numbers, real decisions, real profit. Dynamically track your Live campaign with real-time analytics. In the marketplace, your funnels are more than just plans, they're real campaigns updating in real-time.Starting Price: $10 per month -
16
DashThis
Moment Zero
DashThis is an automated marketing reporting tool created to help marketers and agencies create beautiful reports in the blink of an eye. DashThis is easy-to-use and highly customizable. The tool integrates with 35+ marketing platforms such as Google Analytics, Facebook, Twitter, Google Ads, and much more.Starting Price: $33.00/month -
17
ClickMeter
ClickMeter
ClickMeter's goal is to help marketers take control of their marketing links and maximize their conversion rates. With a portfolio of tools available through a single virtual platform users can monitor, compare and optimize all their links in one place. ClickMeter is a private capital company, financed by Business Angels. We are pleased to do business with investors who are in position to provide strategic contributions, and who have track records of success in e-business. Currently we are not looking for investors, but if you fall into this category we are happy to speak with you.Starting Price: $29 per month -
18
Measured
Measured
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test -
19
Impartner PRM
Impartner
Impartner unlocks the potential of your partner ecosystem by helping you manage, optimize, and accelerate every step of the partner journey. Everything you need to transform your partners into your most strategic assets. Impartner's SaaS-based Partner Relationship Management (PRM) platform brings insight and manageability to your partner channel. Impartner PRM unlocks the potential of your indirect sales by helping you manage and optimize every step of the partner journey, including generating more leads through partners with our TCMA solution. Impartner clients range from small and medium sized businesses to Fortune 500 companies.Starting Price: $1580.00/month -
20
StataPile
StataPile
StataPile, an artificial intelligence platform, improves sales and service performance by offering analysis to every customer interaction. StataPile enables users to train and monitor agents without bias, track conversion and resolution rates, receive custom notifications, redact sensitive information, and more. StataPile has a wide array of features such as VOIP integration, customized employee portal, call reporting, automatic quality assurance, and playback and search call recordings.Starting Price: $8.00/month/user -
21
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
22
SplitMetrics Acquire
SplitMetrics
SplitMetrics Acquire provides mobile marketers with better control over the Apple Search Ads management process, helps improve the decision-making process on investment and grow ROAS. The platform delivers a variety of tools for time and cost-effective Apple Search Ads management and scaling: 1) Get a full-funnel view with MMP integration. Analyze and manage performance across all levels, including ad variations based on custom product pages, custom metrics, and even micro-conversions — in an all-in-one dashboard for proactive optimization. 2) Speed up the whole process and cut the routine of managing your Apple Search Ads account. With a set of 200+ automation rules, bulk management and 24/7 optimization, a UA manager can get a 4X productivity boost. 3) Navigate the competitive landscape and spot opportunities for growth with the best-in-class Apple Search Ads Insights, and get in-time alerting or bid changes with SoV in automation rules.Starting Price: $800 per month -
23
Leadtosale
Leadtosale
Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.Starting Price: $40 per month -
24
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
25
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
26
AnyTrack
AnyTrack Analytics
AnyTrack.io is a conversion tracking platform that syncs your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi-channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence.Starting Price: $50 per month -
27
Referral Rock
Referral Rock Software
Unlock that hidden potential of your brand by making it easier for your customers and partners to refer your business by leveraging Referral Rock! As a leading online referral marketing platform, Referral Rock helps you generate buzz for your brand across social media, email, and mobile. Flexible, scalable, and user-friendly, Referral Rock provides easy hosted deployment with standard integrations across Zapier, Widget, and iFrame. Key features include employee referral management, referral source tracking, conversion tracking, affiliate marketing, referral partner list, and more. You've worked hard to gain the trust of your customers and business relationships. Build a marketing program that encourages them to share – even after you're no longer top of mind. Simple widget referral programs leave a lot on the table. Our programs keep members engaged and attracted with creative rewards and timely notifications. Unlock super-sharers who share with more friends more often.Starting Price: $200 per month -
28
TRACK Pulse
TRACK Hospitality Software
TRACK Pulse is an all-in-one communications platform built for hoteliers. A cloud-based solution, TRACK Pulse comes with sales, marketing, email automation, and CRM tools that empower hospitality companies to convert leads and prospects into actual direct bookings. It offers hassle-free conversion tracking and scoring, integrated email, detailed reporting and dashboards, and more.Starting Price: $3.00/month -
29
Retreaver
Retreaver
Retreaver is a cloud-based call center solution that tracks, tags and routes callers to specific agents or departments. We help agencies, marketers and brands analyze their inbound calls, manage caller profiles, dynamically route calls, analyze ROI, track conversions and generate reports. Using real-time tracking on your pages and leveraging powerful CRM databases, you can personalize client experiences, reduce call time and increase customer satisfaction. Retreaver offers the ability to create your own call data properties based off custom tags, these tags become associated with a number or phone call giving you more control over your campaigns and analytics. By optimizing our operating costs we're able to pass those savings unto you. We have no contracts or forced monthly obligations and we offer competitive pricing models for our clients. Contact us for a quote.Starting Price: $1.00/month/user -
30
ActiveConversion
ActiveConversion
ActiveConversion offers a complete system that connects B2B advertisers and publishers to generate qualified sales leads using intent data and identity resolution. Our technology is able to work with over 80% of B2B publications across North America and has consistently been able to provide advertisers with 5-10X more ROI from their digital campaigns.Starting Price: $595.00/month -
31
TUNE
TUNE
The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.Starting Price: $499 per month paid annually -
32
Funnel Science
Funnel Science
Funnel Science® is a very easy to use conversion tracking app that gives you all your calls, texts, emails, forms and web chats in one place, with 1 sign-in. This helps streamline your business, enhances your marketing, and is proven to increase sales by more than 1,000% Our staff of Google Experts are here to help bridge the gap between marketing and sales teams. Our all in one CRM & Call Tracking Software will set your company up for success and allow you to have the competitive advantage over your competitors. Phone Call Tracking, Recording, Transcription & Sentiment Analysis Funnel Science uses Predictive analytics so you can use data as your competitive advantage.Starting Price: $99 per month -
33
Balto
Balto
Sales software that helps you close more on every call. Sell more, optimize your sales team, and grow your business with Balto. The first live call guidance software. Balto is the first real-time call guidance software. Powered by AI, Balto analyzes speech on both sides of the call and immediately delivers critical information to reps using Balto. Balto, tracks 100% of your calls. Tracking conversations means there’s always clear data on which reps say what they are supposed to, what questions or value propositions convert best, and how you can optimize. Included with Balto is an easy to use data studio that allows for deeper insights into call strategy. Reps making calls get automatic real-time call guidance, so they always know the best thing to say and can close more deals. Scale insights at the push of a button. Deliver excellent conversations every time. Prevent mistakes before they happen. -
34
Funnelll
Funnelll
Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.Starting Price: $1.99 per month -
35
Ringostat
Ringostat
Platform to boost your marketing and sales. We help to see sources of conversions and revenue by driving data to a single interface. Ringostat reports show ad source, campaign and even keyword which generate calls from customers. Thus, you can understand how your advertisement works. Analyze all phone calls via clear custom reports with 32 parameters. You won't have to wait for weeks if you need to connect new phone numbers for tracking. If you need to activate new phone numbers for tracking, we’ll do it within one business day. End-to-end analytics allows analyzing the advertising effectiveness by the most reliable metric — revenue. Otherwise, a business has to be oriented on interim conversions. For example, clicks, calls, etc. that don’t always lead to sales. End-to-end analytics unites data on costs from advertising systems and revenue from CRM. It recreates the customer journey as well: from the first glimpse of advertisement to the purchase.Starting Price: $39 per month -
36
Adjust
Adjust
Centralize all marketing activities with Adjust, a mobile measurement company. Adjust allows users to track all of their marketing channels and aggregate their conversion data for in-depth analysis. Adjust features real-time protection against mobile ad fraud. Adjust only offers users clean marketing attribution data for accurate analysis. Adjust enables users to gather valuable mobile marketing data points with one simple interface. -
37
Attribution
Attribution
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.Starting Price: $1000/month -
38
AppsFlyer
AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. -
39
Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
40
InfiniGrow
InfiniGrow
Get real-time visibility into your data, automatically uncover the business impact of any marketing activity, and optimize your budget allocation towards the best-performing channels. Centralize your data Connect your CRM, marketing automation and all the other tools in your marketing stack. Unify your cost and performance data into one, centralized view. Get real-time visibility into your marketing plans, investments, performance and goals.Starting Price: $349.00/month -
41
Improvely
Awio Web Services
Track, test and optimize your online marketing. Join over 7,000 marketers using Improvely to track results and detect fraud. Improvely identifies the source of every signup and sale, whether it's from a marketing campaign or any other channel. Our monitoring systems inspect every click for signs of suspicious activity. Get alerted to potential click fraud instantly, then take action to protect your advertising budget. Improvely shows you the real people using your site with an automatically created activity profile for each visitor. Get to know your most valuable customers so you can find more of them. Work alone, with a team, or with your clients, Improvely has team logins, custom-branded client reports, export tools and everything else your organization needs. See the paths users take to conversion and identify the points where lost sales dropped off. Funnel reports show how users flow through multiple steps on your website.Starting Price: $29 per month -
42
Rockerbox
Rockerbox
It gets complicated once you go beyond advertising exclusively on Facebook and Google. Rockerbox solves this problem, providing the marketing infrastructure you need to scale your business quickly and efficiently. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy. Struggling to understand the impact of your branding? Rockerbox has playbooks. Not sure how to measure OTT, Linear or Direct Mail? Rockerbox has methodologies for each. Are you trying to crack the nut of Facebook views? Synthetic Events are your answer. How quickly do you need a channel to be ROAS positive? How much loss are you willing to accept before a customer becomes profitable? -
43
Semcasting
Semcasting
Verified customer insight and ROI for all your marketing investments. Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency. Our twice patented technology allows organizations to onboard CRM data, create new prospect audiences, identify qualified leads, and monitor audience performance. Conventional audience targeting has traditionally been based on cookies. Cookie onboarding only delivers access to roughly 30% of your audience – often with a 3X duplication rate among unique users. Target audiences at home, school or work, on their desktops, laptops, tablets, smart phones, IP radio, smart home devices and on Connected TV. Semcasting's IP targeting technology provides reach to more than 400+ million unique devices and networks with coverage of more than 2 billion IP addresses. Smart Zones automatically matches, scores and enhances mailing lists, CRM files or IP addresses with 750 deterministic attributes. -
44
Odyssey Attribution
Odyssey
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.Starting Price: $250 per month -
45
Roistat
Roistat
Smart Marketing Analytics System. Access & visualize the insights you need to drive your online sales. Make more informed decisions based on ROI. With Roistat, save your money and increase your sales. You deserve to know the true cost of your marketing. Increase your campaign effectiveness, optimize your budget, and acquire paying customers. Analyze the real value of your marketing performance, stop wasting money & invest wisely. Track sales, drive growth, and increase online purchases. Manage your business by knowing and managing your key performance indicators. Roistat ensures that your data is as secure as possible. Our service is spread across multiple servers around the world to provide greater reliability, and to guarantee data integrity under any circumstances. During the design and development process, we invested a great deal of time and resources into creating a fail-proof and secure system.Starting Price: $239 per month -
46
ZINFI
ZINFI
Create a beautiful, mobile-responsive partner portal that partners can use to navigate through your channel programs and quickly find the content, campaigns and programs that they are eligible for. Use a complete set of easy-to-use, do-it-yourself tools to set up and manage content, campaigns and applications across various user groups, partner types, languages, regions and territories. Set up mobile-responsive content with user-friendly DIY tools. Dynamically update, manage and distribute content to partners. Promote and track utilization of your channel programs. Create partner-facing (“Market-To”) campaigns that can be used to communicate to new prospective partners for recruitment efforts – or to existing partners, for awareness of new programs, events or other portal offerings. Leverage all campaigns tactics (email, events, microsites, social, etc…) to develop integrated campaigns to communicate with new or existing partners. -
47
LeadsRx Attribution
LeadsRx, Inc.
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions. -
48
Objective Platform
Objective Partners
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting. -
49
Nielsen Marketing Optimization
Nielsen
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands. -
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Adobe Experience Cloud
Adobe
Experience cloud offers AI-driven solutions for marketing, analytics, advertising, and commerce through the most comprehensive set of customer experience applications and services available. Experience Cloud boasts the only real-time customer profile, stitched together through an open and extensible platform. Combined with leading analytics and audience management tools, we help you find and use the insights that really matter. Experience Cloud integrates content, data, and personalization efforts to transform your digital infrastructure into an intelligent, real-time customer experience powerhouse. Because they’re built on a single, flexible foundation, Experience Cloud products work seamlessly together, allowing for shared real-time data, simplified content and engagement workflows, and true personalization at scale. -
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Claravine
Claravine
Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI. -
52
PriceSpider
Clear Spider
One platform. Millions of data points. The path to purchase is now illuminated. Welcome to the world’s leading conversion platform. Our real-time data connects the dots between brands, retailers and shoppers to provide the exact information you need to take action. PriceSpider gives you real-time visibility and control over the path to purchase. We provide actionable insights and practical recommendations to help you strengthen your brand and increase sales. PriceSpider’s suite of groundbreaking conversion technology products covers the full spectrum of a retail-purchase process through targeted modules under three categories: Consumer Conversion, Brand Integrity and Conversion Intelligence. Each individual module focuses on a specific aspect of consumer or retailer behavior. And the more modules you choose, the better visibility you have into how and where your products are sold - leading to targeted marketing strategies and higher sales. -
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Full Circle Insights
Full Circle Insights
Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement. -
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C3 Metrics
C3 Metrics
Answer your biggest marketing questions including Time to Financial Impact, Buy, Sell, or Hold Current Marketing Investments, Brand Messaging & Creative and Return on Future Marketing Investments. MRC accredited for desktop and mobile web viewability. MRC accreditation provides the highest audited standard for advertising measurement. Audits are performed by one of the big 4 accounting firms. C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment.
Guide to Conversion Tracking Software
Conversion tracking software is a powerful tool used by online marketers and advertisers to track the effectiveness of their marketing campaigns. It allows them to measure user interactions with their website, measure revenue generated from those interactions, and compare the performance of different ad campaigns. Conversion tracking software also helps marketers identify areas where they can improve their campaigns to get better results.
At its most basic level, conversion tracking software enables users to set up goals within their website or advertising campaign. These goals could include anything from making a purchase to signing up for a newsletter or simply visiting a certain page on the website. The software will then record any successful interactions with these goals and provide data on the success rate of each goal. This data can be broken down further into specific metrics such as time spent on the page, bounce rate, cost per acquisition (CPA), etc. This provides essential insight into which aspects of the campaign are working well and which need improvement.
Conversion tracking software is also key for optimizing paid advertising campaigns such as search engine marketing (SEM) and display advertising on Google, Bing, Yahoo., Facebook Ads Manager, and other platforms. The software allows marketers to track how many people click each ad, how many lead to purchases or sign-ups, cost per click (CPC), cost per impression (CPI), and even cost per 1,000 impressions (CPM). By understanding these metrics marketers can adjust bids in order to reach more qualified leads at an efficient price point while also gaining additional insights into consumer behavior that can help shape future campaigns.
Finally, conversion optimization tools allow businesses to use A/B testing methods in order to optimize ads in real-time based on performance data collected by the conversion tracking toolset. By creating variations of ads they can quickly determine which version works best so they know what adjustments need to be made in order to maximize overall campaign performance over time such as adjusting text copy or images used within an ad group.
Overall conversion tracking software is an invaluable asset for online businesses looking for a way to get greater ROI out of their digital marketing efforts.
Features of Conversion Tracking Software
- Conversion Rate Tracking: Conversion tracking software enables companies to track the percentage of visitors who convert into customers. This helps them understand their customer's needs and interests better and refine their marketing strategy accordingly.
- Cost per Acquisition (CPA) Tracking: Conversion tracking software can also be used to measure how much it costs to acquire a new customer. This helps companies optimize their spending and maximize return on investment (ROI).
- Funnel Analysis: Conversion tracking software can provide data on where in the funnel people are dropping off, allowing companies to identify weak spots and make changes for improvement.
- Click-Through Stats: The software can also track clicks on ads or links, giving businesses an idea of which sources produce the most leads or sales.
- Multi-Channel Analysis: For multi-channel campaigns, conversion tracking software can provide data that shows performance across different channels and platforms, enabling companies to make adjustments accordingly.
- Audience Segmentation: Companies can use conversion tracking software to gain insight on different user segments - such as age group, gender, location etc - helping them tailor their marketing strategy more effectively.
- A/B Testing: With conversion tracking software, businesses can measure the effectiveness of different variations of a landing page before making a decision on which version to use. This helps them optimize their website for conversions.
What Types of Conversion Tracking Software Are There?
- Pixel Tracking: Pixel tracking is a form of conversion tracking software that places a piece of code (in the form of a “pixel”) on an advertising campaign, website page, or other web-based locations. This pixel then collects information about the user's activity and sends it back to the company for analysis.
- Event Tracking: Event tracking is another type of conversion tracking software that tracks when users take specific actions on websites, such as filling out forms or clicking links. This data can be used to measure performance and build better campaigns based on user behavior.
- Goal Tracking: Goal tracking is a type of software that allows businesses to specify and track goals related to their online marketing activities. By setting goals and tracking progress towards them, businesses can gain valuable insights into what works and what doesn't in their campaigns.
- Funnel Analysis: Funnel analysis is a type of conversion tracking software that measures the effectiveness of an online marketing funnel by examining how many visitors make it through each stage of the funnel before they convert. It helps businesses identify weak points in their funnels where visitors are dropping off, so they can make adjustments to improve conversions.
- A/B Testing: A/B testing is a type of conversion tracking software that tests two versions of an advertisement or webpage against one another to see which one performs better with users. Through this process, businesses can measure which version gets more clicks, views, etc., so they can optimize their campaigns for maximum effectiveness.
- User Surveys: User surveys are a type of conversion tracking software that allows businesses to collect feedback from visitors on their websites and marketing campaigns. This can provide valuable insights into how users perceive the company, as well as which aspects of the business they find most beneficial.
Conversion Tracking Software Advantages
- Increased Visibility: Conversion tracking software offers a detailed view of the journey your customers take while they interact with your product or service. It shows where they come from, how long they stay on your site, and which pages convert best. This data can help you fine-tune your website content to better meet customer needs.
- Measure Performance: With conversion tracking software, you can measure the performance of campaigns, ads, landing pages and content across different channels. It allows you to gain insight into which channels are driving conversions and adjust accordingly to boost ROI and increase sales.
- Identify Weak Spots: By identifying weak spots in the buyer’s journey of each channel can be used to improve conversion rates. You can use conversion tracking software to see that users are leaving before completing a purchase or sign-up process and take steps to address their needs.
- Cost Savings: Conversion tracking provides detailed insights into user behavior that you can use to reduce costs associated with unsuccessful campaigns or ineffective strategies. With this information at hand, you can save money by eliminating underperforming strategies and focusing on those that generate higher returns.
- Automation: Conversion tracking software automates tedious tasks like segmenting audiences based on behavior such as clicks, sign-ups, conversions etc., allowing marketers to spend more time analyzing data instead of manually inputting it into spreadsheets.
- Improved Targeting: Conversion tracking software helps you to better target your campaigns by showing where potential customers are located and the types of ads they click on. This will help you optimize your campaigns for higher returns and more conversions.
Types of Users that Use Conversion Tracking Software
- Advertisers: Companies who want to track the performance of their ad campaigns, such as impressions, clicks, and conversions. With conversion tracking software, advertisers can measure how effective their digital campaigns are for improving customer acquisition and retention.
- Content Marketers: Content marketers use conversion tracking tools to monitor user engagement with specific pieces of content, such as articles or videos. This allows them to optimize their content strategy by understanding which types of content have the highest click-through rates and conversion rates.
- eCommerce Merchants: eCommerce merchants often use conversion tracking software to monitor the performance of product listings and sales pages on their websites. This helps them determine which products are most successful in terms of sales volume and profit margins.
- Search Engine Optimizers (SEOs): SEO professionals use conversion tracking tools to measure changes in website rankings after making optimization changes. This provides them with valuable insights into which strategies are helping them reach higher search engine result pages (SERPs).
- Affiliate Marketers: Affiliate marketers rely heavily on tracking metrics from various sources, including websites, social media accounts, and email campaigns. Conversion tracking software helps them track their affiliates’ results so that they can adjust their marketing strategies accordingly.
- Website Owners: Website owners often deploy conversion tracking software to understand how visitors interact with different elements on their site—such as pageviews and downloads—so that they can improve its overall design and usability.
How Much Does Conversion Tracking Software Cost?
The cost of conversion tracking software can vary greatly depending on what type of software you are looking for, the features you need, and the vendor you choose. Generally speaking, basic conversion tracking software can range anywhere from free (if provided by a third-party platform such as Google Analytics) to several hundred dollars per month if you’re using more robust software.
More complex conversion tracking programs that provide more detailed metrics and reporting capabilities may be more expensive but could prove invaluable in helping you make informed decisions about your marketing and advertising efforts. Pricing for these types of programs may start at a few hundred dollars up to thousands of dollars per month, depending on your needs. Ultimately it depends on the features you require, the resources available within your organization, and how much value it provides for the money spent.
Conversion Tracking Software Integrations
Conversion tracking software is a type of software used to track and measure the success of online campaigns. It collects data from various sources such as websites, social media platforms, email campaigns, and more. It can then analyze the data to provide valuable insights into user behavior and help businesses optimize their marketing strategies. The types of software that can integrate with conversion tracking software vary greatly depending on the type of campaign and business involved. For instance, websites or app analytics tools like Google Analytics or Adobe Analytics will gather user behavior data on websites and apps which can be fed directly into a conversion tracking platform for analysis. Similarly, email marketing automation tools like MailChimp or Campaign Monitor are designed to collect open rates and click-throughs from emails - they too can be connected to convert tracking software so organizations can get a clearer view of how their campaigns are doing. Social media management platforms such as Sprout Social or Hootsuite also have capabilities for integration with conversion tracking solutions so businesses can understand the performance of their posts across multiple channels at once. Ultimately, any type of software that provides insight into customer activity has the potential for integration with conversion tracking tools in order to create an all-inclusive snapshot of overall campaign performance.
Conversion Tracking Software Trends
- Conversion tracking software can help to track user behavior on websites and determine which areas of a website are leading to the most conversions.
- This type of software has become increasingly popular in recent years due to the increased focus on digital marketing and the need to measure the success of campaigns.
- Conversion tracking software enables marketers to track how many users complete a defined action, such as submitting a form or making a purchase.
- With this type of software, marketers can identify which pages or features are driving the most conversions and optimize their webpages accordingly.
- It also helps to measure the effectiveness of different campaigns and identify areas where improvements can be made.
- Additionally, conversion tracking software can be used to identify potential customer segments, allowing marketers to target specific user groups with tailored messaging.
- This type of software is becoming increasingly important as companies look for more efficient ways to increase their return on investment from online campaigns.
How to Choose the Right Conversion Tracking Software
Compare conversion tracking software according to cost, capabilities, integrations, user feedback, and more using the resources available on this page.
- Identify Your Goals: The first step in selecting the right conversion tracking software is to identify the goals you are trying to track with this software. Consider how much information and data you want to track, what kind of trends are likely to affect your business and any metrics that could be important for decision-making.
- Research Options: Once you know what type of information you want to capture, research different types of conversion tracking software available in the market. Compare features, pricing and customer reviews to find out which one best fits your requirements.
- Set Up a Test Run: Most reputable conversion tracking software providers offer free trials or demos so use these opportunities to test out your options before committing to the purchase of a particular solution. This helps ensure that you find the best fit for your own unique circumstance, as well as gain firsthand experience of the product's performance.
- Consider Customer Support Services: Make sure that whatever software package you choose includes good customer support services so that if there are any issues or questions while using it, they can quickly be addressed by experienced representatives who understand the technology behind it.
- Check For Updates Regularly: Keep up-to-date with any updates released by the vendor as some features may not be available when initially purchasing a product but could be added at a later date based on customer needs or feedback – all these things should inform your decision-making process when selecting a conversion tracking tool for your business.