Audience

Companies in need of an advanced Marketing Analytics platform

About Nielsen Marketing Optimization

Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands.

Integrations

Ratings/Reviews

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Company Information

Nielsen
United States
www.nielsen.com/solutions/marketing-optimization/

Videos and Screen Captures

Nielsen Marketing Optimization Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Webinars
Videos
Support
Online

Nielsen Marketing Optimization Frequently Asked Questions

Q: What kinds of users and organization types does Nielsen Marketing Optimization work with?
Nielsen Marketing Optimization works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Nielsen Marketing Optimization support in their product?
Nielsen Marketing Optimization supports these languages: English.
Q: What kind of support options does Nielsen Marketing Optimization offer?
Nielsen Marketing Optimization offers support via online.
Q: What other applications or services does Nielsen Marketing Optimization integrate with?
Nielsen Marketing Optimization integrates with: COZYROC SSIS+ Suite, MSIGHTS, and Sizmek Ad Suite.
Q: What type of training does Nielsen Marketing Optimization provide?
Nielsen Marketing Optimization provides training in the form of documentation, webinars, and videos.

Nielsen Marketing Optimization Product Features

Marketing Analytics

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Marketing Attribution

Conversion Tracking Not Supported
Attribution Modeling Not Supported
ROI Tracking Not Supported
Cross-Channel Attribution Not Supported
Audience Segmentation Not Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Not Supported
Predictive Analytics Not Supported