Audience
Marketing Analytics solution for companies
About Objective Platform
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.
Other Popular Alternatives & Related Software
ProQuo AI
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time.
ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share.
Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.
Learn more
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools.
With Singular you are able to
- Measure and report on all the channels you work with
- Analyze ROI by combining attribution with leading cost aggregation
- Track and analyze across the entire user lifecycle
- Block more fraud with best-in-class fraud prevention
- Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse
Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
Learn more
LeadsRx Attribution
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions.
Learn more
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
Learn more
Integrations
No integrations listed.
Company Information
Objective Partners
Founded: 2014
Netherlands
www.objectivepartners.com
Videos and Screen Captures
Other Useful Business Software
Forever Free Full-Stack Observability | Grafana Cloud
Built on open standards like Prometheus and OpenTelemetry, Grafana Cloud includes Kubernetes Monitoring, Application Observability, Incident Response, plus the AI-powered Grafana Assistant. Get started with our generous free tier today.
Product Details
Platforms Supported
Cloud
Training
Documentation
In Person
Support
Phone Support
Online
Objective Platform Frequently Asked Questions
Objective Platform Product Features
Marketing Analytics
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
A/B Testing
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Audience Segmentation
