Audience
Marketing Analytics solution for companies
About Objective Platform
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
No integrations listed.
Company Information
Objective Partners
Founded: 2014
Netherlands
www.objectivepartners.com
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Product Details
Platforms Supported
Cloud
Training
Documentation
In Person
Support
Phone Support
Online
Objective Platform Frequently Asked Questions
Objective Platform Product Features
Marketing Analytics
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
A/B Testing
Not Supported
Social Media Metrics
Not Supported
Website Analytics
Not Supported
Marketing Attribution
Attribution Modeling
Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Audience Segmentation
Not Supported
