Audience

Businesses of all sizes searching for a powerful Marketing Analytics solution

About Google Marketing Platform

Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions. Integrated solutions for every marketer. Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.

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Integrations

See Integrations

Ratings/Reviews - 3 User Reviews

Overall 4.7 / 5
ease 4.7 / 5
features 4.7 / 5
design 4.7 / 5
support 4.7 / 5
More Reviews Write a Review

Company Information

Google
Founded: 1998
United States
marketingplatform.google.com

Videos and Screen Captures

Play Video Google Marketing Platform Screenshot 1 Google Marketing Platform Screenshot 2
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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Google Marketing Platform Frequently Asked Questions

Q: What kinds of users and organization types does Google Marketing Platform work with?
Q: What languages does Google Marketing Platform support in their product?
Q: What kind of support options does Google Marketing Platform offer?
Q: What other applications or services does Google Marketing Platform integrate with?
Q: What type of training does Google Marketing Platform provide?

Google Marketing Platform Product Features

Marketing Analytics

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Video Advertising

Collaboration Tools Not Supported
Creative Asset Management Not Supported
Design Ads Not Supported
Reporting / Analytics Not Supported
Ad Optimization Not Supported
Media Buying Not Supported
In-App Video Not Supported
Display Advertising Not Supported
Social Advertising Not Supported
Video Monetization Not Supported
Demand-Side Platform (DSP) Not Supported
Supply-Side Platform (SSP) Not Supported

Web Analytics

Conversion Tracking Not Supported
Referral Source Tracking Not Supported
Multiple Site Management Not Supported
User Interaction Tracking Not Supported
Campaign Management Not Supported
Keyword Tracking Not Supported
Time on Site Tracking Not Supported
Pageview Tracking Not Supported
Site Search Tracking Not Supported
Goal Tracking Not Supported
Form Analytics Not Supported

Google Marketing Platform Verified User Reviews

Write a Review
  • A Google Marketing Platform User
    Marketing Manager
    Used the software for: 1-2 Years
    Frequency of Use: Monthly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great tool for marketers"

    Posted 2023-12-28

    Pros: Simple and powerful tool that allows you to combine analytics and advertising in one place. Very nice.

    Cons: Sometimes it can be buggy, but there wasn't any big issues.

    Overall: I can advertise and analyze user engagement with Google Marketing's powerful analytics. It aids in the promotion of my company.

    Read More...
  • A Google Marketing Platform User
    Operations Manager
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Marketing and powerful analytics"

    Edited 2020-08-17

    Pros: Real-time campaign insights data to analyze.
    Smart advertising to gain more customers.
    Easy and effective to start new business campaigns.

    Cons: I never encountered any issues. No cons to share.

    Overall: It's an effective marketing tool offered by Google. With Google Marketing, I can advertise and analyse user engagement using its powerful analytics. It helps me to promote my business.

    Read More...
  • A Google Marketing Platform User
    Owner
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User, Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Easy Tool"

    Posted 2020-05-16

    Pros: Super easy way to bring your marketing platforms and data together into a single platform. Easy to use.

    Cons: There are not any cons that i can think of for this.

    Overall: Overall I'd recommend anyone who needs a way to bring everything together to use it as it's simple and powerful.

    Read More...
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