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Publishers searching for a solution to grow an ad revenue

About Google Ad Manager

Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.

Integrations

Ratings/Reviews - 15 User Reviews

Overall 4.9 / 5
ease 4.9 / 5
features 4.7 / 5
design 4.7 / 5
support 4.6 / 5

Company Information

Google
Founded: 1998
United States
admanager.google.com

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Google Ad Manager Frequently Asked Questions

Q: What kinds of users and organization types does Google Ad Manager work with?
Google Ad Manager works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Google Ad Manager support in their product?
Google Ad Manager supports these languages: English.
Q: What kind of support options does Google Ad Manager offer?
Google Ad Manager offers support via online.
Q: What other applications or services does Google Ad Manager integrate with?
Google Ad Manager integrates with: Ad Orbit, Aditude, Adloox, ADvendio, Afton Tickets, Airtory, Alooma, Amagi, Amazon Unified Ad Marketplace (UAM), APISCRAPY, Applicaster, Aquira, Black Crow AI, Bloomreach, Boostr, TargetVideo, Brightcove, broadpeak.io, Broadstreet, Causal, Celtra, and Colligso SpotIn and more.
Q: What type of training does Google Ad Manager provide?
Google Ad Manager provides training in the form of documentation.

Google Ad Manager Product Features

Ad Server

Native Ad Serving Supported
Video Ad Serving Supported
A/B Testing Not Supported
Ad Inventory Management Not Supported
Ad Optimization Not Supported
Banner Management Not Supported
Conversion Tracking Not Supported
Mobile Ad Serving Not Supported
Newsletter / Email Ad Serving Not Supported
Referrals / Affiliates Not Supported
Rich Media Ad Serving Not Supported

Google Ad Manager Additional Categories

  • Ronald M.
    System Analyst
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 5 out of 5 stars
    Support 4 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Absolute Google Help for Marketing"

    5 out of 5 stars Posted 2023-03-12

    Pros: Google Ad Manager has multiplied the efficiency for digital marketing. Besides, Google Ad Manager has an elaborate way of content integration and optimization. Again, Google Ad Manager is credible in supporting consistent growth and reliable performance..

    Cons: Google Ad Manager has no functionality challenges or business problems. Besides, Google Ad Manager has all the directives required.

    Overall: Google Ad Manager delivers useful directives, and this multiplies the use of digital marketing. Besides, Google Ad Manager has the right information procedures and this saves on business validity.

    Read More...
  • Bennin Z.
    Customer Support Assistant
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 4 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Solid Mareting Managing Platform"

    5 out of 5 stars Posted 2022-09-09

    Pros: Google Ad Manager has outlined the required marketing procedures and all the digital analytics are well managed by the program. Further, Google Ad Manager has a sustainable marketing plan, which increases the sales value.

    Cons: Google Ad Manager is a friendly and free offered communications tool, and this authenticates all the functionalities of the tool.

    Overall: Google Ad Manager is credible in allowing businesses to market their needs and products. More so, Google Ad Manager has a flexible marketing plan.

    Read More...
  • Vinay S.
    Student
    Used the software for: Free Trial
    Frequency of Use: Daily
    User Role: User
    Company Size: 500 - 999
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 5 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Google Ad Manager is the clear choice"

    5 out of 5 stars Posted 2022-03-08

    Pros: The tool provides very valuable information from which to assist our customers. The tool provides easy targeting options and is easy to navigate. Therefore, time savings can be achieved and the advertisement will have good results.

    Cons: When I set everything up correctly, I shouldn't have to delete what I've done and start over only to do it again. Sometimes the site itself can be very slow, or even crash.

    Overall: Overall, Google AdWords lets you manage display and text ads on the Google network, customize and report on all of these features.

    Read More...
  • A Google Ad Manager User
    SOFTWARE ENGINEER
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User, Deployment
    Company Size: 5,000 - 9,999
    Design 5 out of 5 stars
    Ease 4 out of 5 stars
    Features 5 out of 5 stars
    Pricing 4 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 10 out of 10

    "Great tool for advertisement serving"

    5 out of 5 stars Edited 2022-03-10

    Pros: Google Ad Manager saves a ton of time with Google Ads the board. The reorder include alone saves no less than 50-80% of the time it takes to set up new missions/campaigns.

    Cons: Google Ad Manager crashes now and then. And furthermore I've had several strange issues while attempting to sign in. What's more there's likewise been a couple unusual issues with mistake messages that will not disappear.

    Overall: Google Ad Manager takes a little becoming acclimated to, yet whenever you've become familiar with the point of interaction it saves a huge load of time with Google Ads the board.
    Would definitely recommend to everyone!!

    Read More...
  • Avinash D.
    Consultant
    Used the software for: 1-2 Years
    Frequency of Use: Monthly
    User Role: User
    Company Size: 1 - 25
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 4 out of 5 stars
    Pricing 4 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Best Comprehensive Tool for Managing Ads"

    5 out of 5 stars Posted 2022-03-07

    Pros: With Google Ad Manager, you can increase your ad revenue by up to 50%. This is because the platform provides you with a number of tools and features that help you sell and manage your ads more effectively.

    Cons: There are several things that I don't like about Google Ad Manager. First, it can be difficult to configure and customize ad units and campaigns. Additionally, the reporting features can be a bit convoluted and difficult to use. Another issue that I have had with Google Ad Manager is that it can be challenging to troubleshoot issues when they arise.

    Overall: Google Ad Manager is a great platform for managing advertising campaigns. It is easy to use and provides a lot of useful features. Overall, I have had a positive experience using this platform.

    Read More...
  • Exxci P.
    Digital influencer
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 5,000 - 9,999
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 4 out of 5 stars
    Pricing 5 out of 5 stars
    Support 4 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Overall great product for serving Ads "

    5 out of 5 stars Posted 2021-09-23

    Pros: It works well with many agencies and ad tags. There's no learning curve or trust issues with advertising agencies. You can upload multiple creatives at once, rather than one-by-one I've had experience with other ad trafficking systems where that is the case). Campaigns can be set so DFP ads can serve the more popular version of the creative automatically.

    Cons: The reports for clients is still exported to an excel spreadsheet. With a company like Google, which has the visual Google Analytics for websites, I am surprised there is not a more visual way to generate client reports.

    Overall: We have never once considered going to a competitor. I've used ad publishing systems by others, but DFP is much easier to use when testing/previewing ads, working with agencies, and getting forecasting reports for available inventory.

    Read More...
  • Deepak K.
    Student
    Used the software for: 6-12 Months
    Frequency of Use: Monthly
    User Role: User
    Company Size: 1,000 - 4,999
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 4 out of 5 stars
    Support 4 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "The best ad manager tool today"

    5 out of 5 stars Edited 2021-09-25

    Pros: It allows you to deploy and manage both text and display ads on the Google network. It also provides granular control and supports multiple ad networks like Ad Sense, Ad Exchange and third party networks.

    Cons: Sometimes the platform becomes very slow and the ads are stuck in "go live" status. There are some small bugs here and there which are either too technical to solve or needs extensive research.

    Overall: Yes, definitely it is a powerful platform to display ads and if you are publisher maintaining the inventory will be at ease. It allows you to deploy and manage both text and display ads on the Google network. It also allows you to customize and report on all of these features. The reporting system is very handy and data can be pulled seamlessly and accurately using multiple filter items.

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  • Divya C.
    Chief Director
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User, Administrator
    Company Size: 100 - 499
    Design 4 out of 5 stars
    Ease 5 out of 5 stars
    Features 4 out of 5 stars
    Pricing 5 out of 5 stars
    Support 4 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Mange your ads on fingertips."

    4 out of 5 stars Posted 2021-05-20

    Pros: You can see your reach, overall impact and other details of your advertisement.
    You can modify the payment and ads with one click.

    Cons: It has no cons.
    It works perfectly.
    Reliable and simple dashboard.

    Overall: If you want to give your ads on google this is a must software.
    It is free and simple to use.
    You can master it in few days.

    Read More...
  • Avril P.
    Risk Analyst
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 20,000 or More
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 5 out of 5 stars
    Support 4 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Excellent Software for Digital Ad Management"

    5 out of 5 stars Posted 2021-03-17

    Pros: Google Ad Manager facilitates digital ads procedures, where worldwide marketing is well committed.
    Also, Google Ad Manager is universally acceptable, and suitable for all organizations.

    Cons: Google Ad Manager has no demerit, when it comes to operations, and we value its fair commitment.

    Overall: Google Ad Manager gears marketing, and firms increases their sales quantity.
    The program is building the firms sales and marketing methods.

    Read More...
  • Caroline S.
    ICT Specialist
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 5,000 - 9,999
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 4 out of 5 stars
    Pricing 5 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Legitimate and Consolidated App "

    5 out of 5 stars Posted 2021-02-22

    Pros: Google Ad Manager brings marketing on an advanced stage, which means, there is complete management of different advertising procedures.
    Also, Google Ad Manager consists of some intelligence and knowledge management aspect, making it incredible and sustainable.

    Cons: Google Ad Manager has illustrated full potential in heeding to all the marketing procedures. Everything is fully implemented.

    Overall: Google Ad Manager directs all the marketing strategies in the right path, helping us in gathering more sales and getting many customers.

    Read More...
  • Chetan B.
    Mechanical Engineer
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design 4 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 5 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Everything is Automated"

    5 out of 5 stars Posted 2021-02-01

    Pros: It provides you approx reach data, target audience before the payment is made to adjust the plan accordingly.
    It gives you all kinds of data so you can analyze and act accordingly.
    It is accurate and beneficial.

    Cons: It app is amazing and very well made, provides reliable results and data.
    Nothing to complain about.

    Overall: It is amazing as not only it tells you how your ads are doing, you can even change the plans accordingly.
    It is a google product hence integrates with google very well.

    Read More...
  • Pradeep K.
    Student
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 20,000 or More
    Design 4 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 5 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Ad manager platform"

    4 out of 5 stars Edited 2020-12-09

    Pros: Pros are as follows:
    - It is the best ad manager platform.
    - It is easy to set up.
    - It is also easily managed.

    Cons: Some cons are as follows:
    - The dashboard is complex.
    - Sometimes there are some missing features.
    - Dashboard is complex that's why hard to understand.

    Overall: Overall experience is quite good.
    It is good for targeting search campaigns.
    It gives a larger reach by managing ads across multiple ad networks.

    Read More...
  • Navneet Singh N.
    Student
    Used the software for: Less than 6 months
    Frequency of Use: Monthly
    User Role: User
    Company Size: 1,000 - 4,999
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 5 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Great price with incredible reach"

    5 out of 5 stars Posted 2020-11-13

    Pros: It is easy to setup and manage. Target specific areas which are very helpful in terms of a companies perspective. Number of great functionalities. Great to develop reports on backend.

    Cons: It's not that user friendly, for the new users it take a little bit of time to understand due to its poor documentation.

    Overall: Overall it is great tool to manage your ad campaigns on google. Your ads will get a better reach and you can get a better audience.

    Read More...
  • Heidi J.
    Accountant
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: Administrator
    Company Size: 1 - 25
    Design 4 out of 5 stars
    Ease 4 out of 5 stars
    Features 4 out of 5 stars
    Pricing 4 out of 5 stars
    Support 4 out of 5 stars
    Probability You Would Recommend? 8 out of 10

    "We use this Constantly!!"

    5 out of 5 stars Posted 2020-10-15

    Pros: We are able to keep track of all the ads we place on Google and able to track how much we are spending by campaign. It makes life so much easier!

    Cons: So far we have not found anything that we don't like reporting is straight forward and easy to read.

    Overall: Our experience has been great with google we have not had any issues. We are able to separate out our campaigns and get the reports that we need.

    Read More...
  • Chet N.
    Ceo
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1 - 25
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 5 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 10 out of 10

    "Helpful"

    5 out of 5 stars Posted 2020-05-05

    Pros: Sweet helpful way to manage your ads on Google and other platforms. Analytics and tracking work well.

    Cons: Setting it up us a little tricky to do at first.

    Overall: Overall it's a great way to manage your ads and I'd recommend it to anyone who's in that type of role.

    Read More...
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