AdButler

Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.

Adslot is a digital-media trading platform built to give advertisers, agencies, and publishers efficiency through automation paired with direct control. It provides a unified hub where advertisers and agencies can plan, buy, and optimize premium media directly with publishers, eliminating intermediaries and increasing transparency in spend. Publishers can use self-serve storefronts to monetize their inventory, set their own pricing, approve campaigns, access professional creative support, and benefit from reduced operational costs and improved margins. The platform offers distinct workflows for direct buying (many buyers to many sellers), for publisher storefronts (one seller to many buyers), and for partner marketplaces (one buyer to many sellers). Its value proposition includes faster execution of deals, more of the media budget invested into high-value direct inventory, and full visibility into where the budget is going.