AdButler

AdButler

Sparklit Networks
mediasmart

mediasmart

mediasmart mobile (now part of Affle group)
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About

AdButler is a developer-ready ad server and retail media platform for web, apps, video/CTV, DOOH, and email newsletters. Launch direct-sold and retail media programs fast with a brandable self-serve portal, order/line-item workflows, precise targeting and pacing, and real-time reporting. Our global edge network delivers low-latency ads, and privacy is built-in (GDPR/CCPA). APIs, SDKs, webhooks, and server-to-server (S2S) options make integration straightforward, whether you’re a publisher, retailer, marketplace, or SaaS platform. VAST/VPAID video is supported; email is first-class. Backed by 25+ years in ad tech and trusted by 10,000+ customers. Pricing starts at $179/month for 1M requests. Start a free trial or book a demo.

About

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses, startups and large enterprises seeking a solution to power their digital ad operations

Audience

Advertisers & Agencies

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

Starts at $179/month
Free Version Not Supported
Free Trial Supported

Pricing

mediasmart.io/pricing-plans
mediasmart.io/pricing-plans
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 3.8 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • 1. Easy to use 2. Good supply 3. Transparent 4. CTV with household sync is a great tool to reach out to incremental audience.
  • 1. Household sync - CTV + mobile 2. Transparency - love it how simple and easy and transparent the platform is 3. We just signed up and started campaigns Proximity Marketing is something that we yet have to try.
  • 1. The DSP supports multi use cases and it helped me create brand, performance and CTV campaigns. 2. I like their proximity and location audience features. 3. Their AM was super supportive and helpful to train me and help me get started.
  • - Convenience of us & at par excellence on inventories accessible - Offline/ Online audience access - CTV & HH sync - new age tech - very easy to use - Location targeting and dashboard And a very friendly team which educates you and handholds as well on onboarding.

Cons

  • It's a good tool, no doubt. Does it stand out among others in the market.. not too sure.
  • Access to knowledge base was tricky and then once we got an AM support, all of it became very easy.
  • None for an agency like us. I feel performance advertisers with stringent KPIs will need to a lot of active optimisations to make this to work for them well.
  • - Lack of YT inventory. While there are not many cons in our recent usage of this platform , i believe non presence of youtube makes it differ from DV360.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Sparklit Networks
Founded: 1996
United States
www.adbutler.com/

Company Information

mediasmart mobile (now part of Affle group)
Founded: 2005
Singapore
mediasmart.io

Alternatives

Alternatives

AdTarget Ad Server

AdTarget Ad Server

Adtarget.me
mediasmart

mediasmart

mediasmart mobile (now part of Affle group)

Categories

Ad Server Supported

Categories

Ad Server Features

A/B Testing Supported
Ad Inventory Management Supported
Ad Optimization Supported
Banner Management Supported
Conversion Tracking Supported
Mobile Ad Serving Supported
Native Ad Serving Supported
Newsletter / Email Ad Serving Supported
Referrals / Affiliates Not Supported
Rich Media Ad Serving Supported
Video Ad Serving Supported

Integrations

ActiveCampaign Supported
Adjust Not Supported
Android Supported
Apple iOS Supported
AppsFlyer Not Supported
Branch Not Supported
DV Publisher Suite Supported
Google Ad Manager Supported
HubSpot CRM Supported
Intuizi Not Supported
JSON Supported
JW Player Supported
Kochava Not Supported
Mailchimp Supported
Salesforce Supported
SendGrid Supported
Spotify Supported
Stripe Supported
TUNE Not Supported
Twilio Supported

Integrations

ActiveCampaign Not Supported
Adjust Supported
Android Not Supported
Apple iOS Not Supported
AppsFlyer Supported
Branch Supported
DV Publisher Suite Not Supported
Google Ad Manager Not Supported
HubSpot CRM Not Supported
Intuizi Supported
JSON Not Supported
JW Player Not Supported
Kochava Supported
Mailchimp Not Supported
Salesforce Not Supported
SendGrid Not Supported
Spotify Not Supported
Stripe Not Supported
TUNE Supported
Twilio Not Supported
Claim AdButler and update features and information
Claim AdButler and update features and information
Claim mediasmart and update features and information
Claim mediasmart and update features and information