Alternatives to Trufan
Compare Trufan alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Trufan in 2024. Compare features, ratings, user reviews, pricing, and more from Trufan competitors and alternatives in order to make an informed decision for your business.
-
1
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
2
Audiense
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps. -
3
CrossEngage
CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys. -
4
YouGov
YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market. -
5
Omeda
Omeda
The first step to a unified view of your audience is harnessing the vast amounts of data in your diverse portfolio of media, events and subscription products. Bring all your data together to create a single view of the audience and optimize your financial opportunities. With a comprehensive view of your audience's engagement, you can streamline your efforts to monitor audience data and ensure more accurate marketing decisions. Omeda helps you create new products and platforms starting with the right audience segments and targets. And we can integrate into your key Adtech and CRM platforms. Increase revenue and improve yield by effectively deploying programs across owned and operated brands and extending audience offers with omni-channel programs. Omeda is committed to answering all of your data and business questions, even when you’re burning the midnight oil. Our technical support consultants are there 24/7 to provide world-class service and help you make the most of your experience. -
6
Appreciation Engine
Appreciation Engine
Appreciation Engine is online software that helps you capture your users through social login, delivers you user insights you can take action on and deliver a better return on all your marketing and UA activities. Use AE Connect our customer identity and access management (CIAM) tool to capture your users online through social, gaming and streaming services. Implement social login easily in any app or website. Leverage AE Insights, our customer data platform (CDP), to analyze your users and deliver insights into niche interests of your users, the specific influencers they engage with, your competitors they talk to, etc. Know that your digital data is safe, secure and compliant with world-class privacy conscious software so you can protect your users and your business. Use custom seed lists to build unique audiences in Facebook & Google. AE audience seed lists drive up to 9x more online conversions. -
7
OnAudience
OnAudience
OnAudience is a global provider of high-quality & custom audience segments for digital advertisers and data enrichment solutions. Our desktop data covers 200 markets with globally unified taxonomy, including more than 1,000 predefined segments. Profiles are precisely categorized on the basis of demographic data, interests and purchase intents of web users. We create and provide custom segments on demand. DMPs help you improve your digital campaigns. The platform makes it easy to manage all customer data and build custom segments dedicated to upcoming campaigns. Divide your customers based on specific products, markets or attributes and deliver them tailored adverts. OnAudience gets you access to one of the world’s largest database of clients’ profiles – find your new clients among over 27 billion user profiles worldwide. -
8
People Pattern
People Pattern
Traditional market research is time-consuming, unreliable at scale and prone to bias. People Pattern uses complex data science techniques to extract actionable marketing insights from the ocean of unbiased opinions and data generated by social media users. We refer to this as audience intelligence. While most social marketing tools focus on analyzing conversations about brands, the most valuable insights come from the people behind the conversation. Applying rigorous data science, People Pattern helps marketers understand the PEOPLE behind their brand conversations and move beyond vanity metrics to evermore sophisticated ways of analyzing, targeting and activating high-impact audience segments. -
9
Near Allspark
Near
Allspark gives you instant access to advanced audience curation & marketing capabilities. Use Artificial Intelligence and data from 1.6 billion users to experience the simplicity of complexity. Curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more. In addition to unique audience insights, visualize your audience to notice trends. Do this in seconds using PlaceMatrix, Near's proprietary repository of building footprints. Activate audiences in marketing platform of your choice. Pre-integrations with TTD, Google Marketing Platform, etc. makes this work seamlessly in real-time. Automate your digital marketing with Jeanie. Spend more time selling and growing your business, and let Jeanie automate most of your brief executions. -
10
AudiencePlus
AudiencePlus
Build tomorrow’s pipeline today with AudiencePlus by becoming your own channel for content distribution and leveraging AI and first-party data to understand your audience like never before. Your competitors are all executing the same old transactional playbook to build a pipeline, creating more noise than ever for buyers. To rise above, you need to build and develop meaningful relationships at scale. Convert website traffic and social followers into loyal subscribers, giving you direct access to your audience with no algorithm in the way. Launch a modern media property as an extension of your website to showcase your best content, no dev support needed. Leverage AI workflows informed by your first-party data to gain deep insights into your audience and their interests. Unlock powerful intent signals to inform marketing decisions, identify ready-to-buy customers, and connect them to sales with the context they need to close. -
11
DemandJump
DemandJump
DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.Starting Price: $99 per month -
12
StatSocial Silhouette
StatSocial
Silhouette™ is the industry’s first audience intelligence platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette™ uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience. Silhouette™ solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences. At the core of Silhouette™ is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices. -
13
Azira
Azira
Gain insights on the trends that matter to your business. For operational leaders and analysts, Azira’s data intelligence helps you analyze trade areas, understand consumer patterns, and gain insight into competitor performance. For marketers and advertisers who want to maximize campaign effectiveness, Azira’s data helps you curate audiences based on act-alike modeling, brand affinity, demographics and more. Activate omnichannel campaigns with seamless integrations to the world’s largest ad-serving platforms, then measure and attribute ROI on and offline. -
14
GWI
GWI
Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names. -
15
Pulsar Platform
Pulsar
Social listening has evolved. Discover the power of audience intelligence. Pulsar helps you find the story in the data. Our social listening and audience intelligence platform brings all your digital audiences in one place. Get data-driven social media insights by leveraging the power of AI & data visualization in our owned-media analytics, trends, and social listening tools. Stay on top of the real-time conversation, or look back in time to surface trends & social media insights. Listen, craft data-driven personas, segment your audience, and zoom in on the language of any conversation. Detect the best influencers in every audience and find your next social media campaign partners. See what resonates with your target audience, and use social media insights to power your creative strategy. Fine-tune your content, track your competitors’ social media, and benchmark the impact of your marketing. -
16
TransUnion TruAudience
TransUnion
Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements. -
17
Codec
Codec
Drive brand growth using AI to understand and unlock audience culture. From insight to activation, Codec-identified Tribes enable cross-team remote collaboration and smarter marketing decisions at the speed of culture. Connect global teams and agencies to the Codec platform and put shared audience insight at the heart of brand-building. Codec exists to help brands make sense of the rapidly changing consumer environment, through this unprecedented shift to digital. We’ve spent five years working with the most sophisticated brands in the world, connecting global and local teams across all stages of the marketing workflow to underpin a shared view of their audiences in culture. We believe that brands that connect to culture are brands that grow. Our AI-powered audience insights analyse hundreds of millions of digital content engagements in real-time. -
18
Shopalyst
Shopalyst
Backed by data and machine learning, our marketing platform offers a set of friendly tools to activate cross-platform advertising campaigns that meet people where they are and when they are ready. And seamlessly translate discovery into demand by activating shoppable experiences from these ads. You can learn a lot about your market based on what your shoppers are searching, seeing and buying. Sharpen your paid search campaigns using our keyword recommendations and optimize quality scores using our shoppable landing pages. Find the best audience for your display campaigns and drive sales using our rich media shopping formats. Target using our custom intent audiences, and drive engagement and sales by making your video ads shoppable. Turn scrolls into sales on social media leveraging our data and automation. Personalize ad creative and landing page experiences. -
19
AIXON
Appier
AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience, and run AI models to easily predict their future action. Enrich profiles with internal and external insights to form a holistic view of users. Use AI brains to find the best pattern for your marketing strategies within seconds. Take action directly and easily with insights generated from AI brains to all channels. AIXON creates a 360-degree view of your audience by unifying data from different sources like apps, websites and CRM. Enrich your audience profiles by combining this data with users’ external digital footprint from Appier’s unique cross-screen database. Take advantage of existing AI models or build your own to generate powerful predictions within minutes. The platform enables you to create segments based on user interests or personas, find lookalikes, compare audiences and predict future action such as conversions. -
20
Helixa
Helixa
While most market research tools rely on a single data source and methodology, Helixa Discovery was built to bring together disparate data sets to provide a richer view of any audience. Build detailed personas to help drive your strategy based on audience interests, demographics, and psychographics – all carefully weighted to be representative of the US Population. Your social listening tool and Helixa are the perfect team. Discover more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them. Interest meets consumption. The MRI-Simmons (GfK) consumption data you trust with the timeliness of Helixa Discovery let's you connect influencers, interests, media and product consumption through a lens representative of real-world behavior. Uncover advantageous opportunities within your influencer marketing. Find, validate and rank potential influencers by understanding the strength and quality of their followers to expand your -
21
Wiland PersonaBuilder
Wiland
Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting. That’s why Wiland PersonaBuilder™—the world’s most powerful persona creation tool—is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. The intuitive PersonaBuilder application makes it easy to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data—vast consumer spending signals, social media engagement data, and other information. Bridge the gap between your strategy and media buying teams. PersonaBuilder enables you to create robust, detailed personas that can immediately be converted into audiences ready for activation in digital advertising campaigns. -
22
Catalina
Catalina
Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Identify your audience and where best to reach them with your message. It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages. -
23
Spiketrap
Spiketrap
Get unparalleled clarity with audience insights, competitive intelligence, and bespoke AI solutions. Engage effectively with contextual advertising, influencer planning, and impact reporting. Visual data analytics tools, competitive intelligence, trending stories, and more. Including gaming ad target segments, available through major DSPs. Tailor-made for your needs, from market research to gaming marketing intel. -
24
Infegy Atlas
Infegy
Discover, research, and understand audiences, brands and competitors with the most intuitive social listening tool with the only truly unlimited search system. Infegy Atlas offers premier social listening tools and services, helping you understand audiences and consumers like never before. Turn billions of online conversations into actionable consumer insight that can help you with market research, customer persona development, brand research, campaign tracking, competitive intelligence, demographics, industry white space, sentiment analysis, influencers, crisis management and more. Don’t just analyze social data, present it with style.With our reporting platform Infegy Canvas, you can create custom reports with data directly from Infegy’s social listening and intelligence platform. Leverage Canvas for client presentations + full-service reporting, and team meetings to keep everyone up to speed with beautiful reports, no design experience required.Starting Price: $1200.00/month -
25
Acquigo
Xerago
Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005. -
26
VTION
VTION
Get access to detailed behavioral insights, gather intel on your most pressing questions and find audiences that perform — it has everything you need to conquer the digital landscape in a privacy-first world. Drive business intel with access to real-time, deterministic and actionable data on your consumers mobile behavior. Eliminate ad waste and deliver higher ROAS by leveraging remarkably accurate audience sets ready to be activated in Lotame or any other Data Management Platform. Elevate your market research by getting detailed feedback from real consumers curated based on their digital behavior. Industry-first market insights for a privacy-first world. Peek under the hood to learn more about what powers VTION’s never-before-seen consumer behavior insights. Passive, real-time data collection methodology ensures that data cannot be manipulated as it is collected passively, providing higher data accuracy.Starting Price: Free -
27
Conviva
Conviva
Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies. -
28
NPAW
NPAW
NPAW is the global leader in holistic, end-to-end video intelligence solutions for streaming services. Marked by continued growth and increased competition, 2021 was a year of both consolidation and change for the video streaming industry. In this report, we look into the main trends affecting the video ecosystem and analyze their impact from a user engagement and streaming quality perspective. Understand your user’s content preferences and take steps to source more attractive, relevant content to your audience. Create sharper marketing campaigns by understanding the user’s content interests. Know exactly when and where you should promote new content. Generate fair, transparent business models with your content partners. Create payments based on content consumption analytics. -
29
Oracle Moat
Oracle
Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness. -
30
Dstillery
Dstillery
The smartest, data-driven brands and their agencies know they can no longer rely on generic audience solutions. That’s why we build just-for-your-brand Custom AI models to hand-pick audience members to create your best audiences. High performing audiences that are accurate and scalable. Easily explore, create, and activate audiences. We want to help our clients become smarter. We’re a group of relentlessly curious data scientists, engineers, and marketing and advertising professionals solving companies’ toughest problems in the face of constant technological change. -
31
Mobilewalla
Mobilewalla
Effectively and efficiently reach your highest value customers and prospects with Mobilewalla's audience segments. Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram. The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer. Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy. -
32
Velocidi
Velocidi
Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth. -
33
Winnin Insights
Winnin
A platform that turns video data insights into online culture. Explore Winnin Insights to understand what your audience really wants to watch and become relevant to them. Understand the topics, niches of interest and creators that engage your audience. Share culturally relevant insights and creative references. Have data-driven ideas so your team approves them with more conviction. Transform your creative process using Winnin Insights. Produce relevant content in a less painful way. Get access to data from the world's largest online video platforms. Each social network has different behavior and consumption patterns. Understand in a few clicks what performs best in each of them with Winnin Insights. Search for the subjects your audience most likes to watch and find out what else relates to your audience. Dive into the niche interests and trends your audience is engaging with and find opportunities to produce content. -
34
Socialbakers
Socialbakers
Unified Social Media Marketing Platform. Drive growth by understanding your audience, creating content they love, analyzing engagement and improving cross-channel care. No matter the size of your challenge, we have you completely covered. Socialbakers makes it easy to create and execute the perfect social media marketing strategy, from content planning to audience analytics to precision budgeting. From web to social media, understand who your actual audience personas are based on multichannel data. Our AI analyzes your first party-data and organizes it into personas with a single click. Reduce the cost and time spent on audience research. Instead of relying on expensive static surveys base your research on first-party digital data. The Socialbakers AI uncovers your audience interests and content preferences so you can tailor your campaign strategy perfectly, every time.Starting Price: $200 per month -
35
Start.io
Start.io
Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. -
36
Quantcast Measure
Quantcast
Quantcast Measure, an audience intelligence solution deployed across 100M+ web and mobile destinations. Gain real-time insight and research into the demographic and psychographic makeup of your audience. Learn how unique audiences engage with your website content. Leverage your unique audience insights to fuel more relevant messaging, ad campaigns, and content. Direct measurement delivers nuanced, real-time insights into your digital properties. Many audience measurement tools, such as Nielsen ratings, rely on panel-based data collection, which can deliver insights months after the fact. Direct measurement delivers real-time insights within minutes. Understanding your audiences as they visit your site has never been easier. Learn what your audience buys, what brands they prefer, what cars they drive, what media they consume outside of your site, and other consumption analytics. Implemented across 100M+ web destinations, we see users multiple times a day.Starting Price: Free -
37
ICX Media
ICX Media
Via proprietary and patent pending algorithms. Accurate key demographics include age, gender, location, marital status, ethnicity, income level, general interests, sentiment, affinities, topics, videos viewed, etc. Hot topics, detailed content preferences, genres & sub-genres, popular categories, and sub-categories. Everything you'd want to know: analyze what’s happening now and predict the next BIG thing. Audiences built from Rich Profiles™ make activation a breeze. Our pipeline is super handy when you’re in the process of creating new content, programming a YouTube channel, or working on customer conversion. And because you get to decide how many audiences you wish to profile and eventually activate you can use our audience intelligence to execute research, derive customer insights, and forecast hot trends. -
38
Realeyes
Realeyes
Measure human attention and emotion in response to advertising to drive optimal creative performance and media efficiency. The world’s most accurate emotion classification system, enabled by the largest culturally sensitive AI training set. We live in a world of distraction. Leading advertisers use Realeyes to drive greater ad performance to maximize attention. We measure the attention levels and the emotional responses of your sample audience as they watch your content on their own device. Realeyes’ AI-powered platform is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do. The Audience Retention algorithm is calibrated against advertisers’ and partners’ actual view-through rate performance data. The algorithm, initially built from 200+ ads across seven markets, has 85% correlation with actual in-market video view through rate. -
39
MarketChorus
MarketChorus
MarketChorus provides insights on content and audiences, through the lens of social media. Monitor content trends as they evolve and understand what your buyers (donors, readers, etc.) are reading, who they follow, and who influences them to take action. Automate content discovery. Analyze engagement, trends, and competing content. Extract the social media audience liking, commenting on, and sharing content relevant to your organization. Spot emerging trends, monitor brand mentions, and more.Starting Price: $149 -
40
Affinio
Affinio
Affinio is an Augmented Analytics company that leverages its custom graph technology to understand the billions of connections across big data. Affinio’s AI-based segmentation and visualization technology is putting the power of AI at the fingertips of business users around the globe so they can rapidly discover unique insights that power business decisions that win. There are oceans of information and growing seas of data. Everyone is building a data lake, but no one is building a boat. Affinio’s Analytics and Matchmaker solution are both available inside the Snowflake Data Marketplace. Run Affinio’s graph analytics on your own internal first-party PII data inside Snowflake’s technology. Anyone with or without a technical background can use Affinio to query their data, and their answer comes back in seconds, not days. Discover the overlap between your customer data and another company’s customer data, and then decide to enter into a clean room with them. -
41
ONEcount
GCN Publishing, Inc.
ONEcount is a customer data platform (CDP) that combines a full Audience Activation Toolsuite in one, tightly integrated stack. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. The system features AI/Machine Learning capabilities, aggregated Business Intelligence (BI) & Predictive dashboards, 100+ pre-built data visualizations, DExTr - ETL engine, a robust activation tool suite with forms, Landing page, pop-up Builder, segmentation and built-in on-site and off-site targeting capabilities, GAM/DFP integrations, social and single sign-on abilities, and a host of other tools to enable cross-sell/upsell initiatives, increase conversions and create personalized 1-to-1 messaging. -
42
smartocto
smartocto
Smartocto is a smart editorial analytics system that brings actionable data into the newsroom. Our mission is to optimise storytellers' output and make it more relevant, impactful and profitable. With crystal clear modular big screens, insightful historical reports, real-time A/B header and lead-in tests, and actionable notifications, we give them the power to go from data to action and optimise for online success, whether that's impact, engagement or conversion. We come from the newsroom ourselves, so our approach to data is different. Instead of pageviews, we show metrics on loyalty, engagement, impact and more, to help connect the dots between online publishers and their audience. We continue to develop innovative features every day, sometimes together with clients. Take a look at our website to see if smartocto could be interesting for you. -
43
Parrot Analytics
Parrot Analytics
Helping media companies get smarter. The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy. Our DEMAND360 platform captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand. DEMAND360 captures demand signals in every country on the planet. Our language-agnostic platform uncovers global demand for local productions. We measure total market demand across SVOD, AVOD, linear and cable. We have created a holistic global measurement standard that integrates signals across consumer research data sources, P2P streaming/downloads and social media. -
44
Zoomph
Zoomph
Helping teams, brands, and agencies measure the value of sponsorships & understand their audiences. Download our free industry reports for exclusive access to the latest insights and trends across all major sports leagues. Zoomph’s Broadcast Solution provides unparalleled television coverage and viewership analysis, bringing the precision of digital reporting to traditional television. Stay ahead of the game with metrics that accurately measure partner performance across broadcasts. Track all the events that matter most on your authentic RSNs. Home and Away, whether national or regional — we got you covered. Leverage Industry Standard metrics like Viewership, Publicity Value, and more for reporting to all your partners. Logo detection, automated tagging and turnkey reporting makes managing and monitoring partner exposure on social media easier than ever. Monitor and measure content from Twitter, Instagram, Facebook, TikTok, YouTube and Twitch. -
45
Isentia
Isentia
Empowering clients to make great decisions. Isentia is your real-time media intelligence and insights solution, helping top-performing communication teams make sense of the world’s conversations. Isentia is your real-time media intelligence and insights solution, helping top-performing communication teams make sense of the world’s conversations. Don’t miss important coverage, conversations or comments with our suite of services, designed to make monitoring quick, easy, and more meaningful. Enhance your strategic communications, be crisis ready and manage your reputation by tracking key messages, issues and audience sentiment across channels, with more accessible and easier-to-use data. Always be the first to know with real-time alerts and real-time analytics that help you spot trends and take action to help your organization build its reputation. -
46
Mediatoolkit
Mediatoolkit
Mediatoolkit is an award-winning media intelligence solution that enables businesses of all sizes to monitor and analyze online conversations across 100+ million sources (including social media) in real-time and in any language. It notifies users the moment their query is mentioned online via email, Slack, or the Mediatoolkit mobile app. If a query starts generating more online buzz than usual, the tool will automatically send a Spike alert. Mediatoolkit also boasts very advanced yet easy-to-understand analytics. More than 2000 chart combinations can be customized, generating reports adjusted to your strategy and business goals, which results in fully unique datasets. That way, users can discover growth opportunities, manage brand reputation and consumer feedback, prevent crises, and identify influencers. Other features include Boolean search and advanced filtering options, custom brand reports and data exports, and unlimited users, keywords, and reports on all paid plans.Starting Price: $399/month -
47
PRophet
PRophet
PRophet brings new value to every layer in the public relations ecosystem: from generating richer insights for better strategies to working in tandem with traditional platforms to perform even smarter and more efficiently, to creating more relevant and successful pitches and, as a result, better relationships with journalists. Optimize your crisis response or reputational campaign by knowing with greater certainty how and which media will react to an emerging issue. Test, retest and run your pitch over and over again to optimize your language and targets before going to market with your pitch. PRophet predicts which media are most likely to be interested in your pitch and help you uncover new reporters, dramatically increasing your odds for placement. Reduce pitch time by up to 50% while increasing placements by up to 100% so you can spend more time on other high-value tasks. -
48
Meltwater
Meltwater Group
We help you monitor, understand and influence the world around you. Empowering PR, communications and marketing teams with an intuitive all-in-one product suite, powered by AI-driven insights. In today's always-on world, a marketer's job is never fully finished, which is why we developed a series of products focused on helping you stay on top of your digital strategy and marketing performance. Our suite of products aims to solve the problems faced by modern PR, communications, and marketing professionals. Insights and workflows designed to empower your social media and digital marketing strategy. Access a flexible solution that allows you to monitor social media for relevant mentions so that you can stay ahead of the game—and your competition. With access to unlimited ad-hoc searches and no volume restrictions across more than 20 different channels (including social networks), your social listening capabilities will be unmatched. -
49
KeywordSearch
KeywordSearch
KeywordSearch boosts ROI for Google and YouTube Ads by building the best Ad audiences for your business in minutes using AI Keywords and Audience Research. Build laser-targeted audiences using AI and sync those audiences directly to your Ad account in one click. Level up your YouTube Ads and Google Ads with KeywordSearch! Sign up for a free Trial today. -
50
Demographics Pro
Demographics Pro
Uncover detailed characteristics of a single social media audience to understand the persona of an audience by itself, or in comparison with others. We deliver deep-dive data points in addition to standard breakdowns by gender, marital status, age, occupation, personal income, and location. Confirm the authentic relationship between an influencer and their audience. Verify whether followers and engagements are real or fake prior to making your final selection of influencers for a campaign. Identify the people, brands, and media that most influence a desired audience. Search network specific databases containing millions of influential social media accounts to quickly qualify a manageable shortlist of influencers who best reach a specified target audience. Analyze audiences of multiple influencers, brands, or other users at once.Starting Price: $500 one credit per analysis