Audience
Businesses searching for a powerful Audience Intelligence solution
About Spiketrap
Get unparalleled clarity with audience insights, competitive intelligence, and bespoke AI solutions. Engage effectively with contextual advertising, influencer planning, and impact reporting. Visual data analytics tools, competitive intelligence, trending stories, and more. Including gaming ad target segments, available through major DSPs. Tailor-made for your needs, from market research to gaming marketing intel.
Other Popular Alternatives & Related Software
YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Affogata
Your new superpower for revealing customer preferences and sentiment. Capture every customer interaction on the web, social or business applications, and turn them into actionable Customer Insights. Understand your brand sentiment, key trends and more. Keep an eye on your competition. With social, web, internal business applications, nothing flies under your radar. Empower any team with curated insights thanks to Affogata's flexible visualization and data export. Act quickly with Affogata's real-time reporting. Don't leave any conversation off guarded. See how your customers react to your campaigns and messaging. Beef up your NPS with sentiment analysis that adds context to the quality of your service. Discover new product features desired by your users, and uncover where your competition is ahead of the game. Identify influencers and underlying trends on your social pages and private groups. Get a bird's eye view of your brand perception and always be on the lookout for threats.
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Kantar Marketplace
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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Integrations
API:
Yes, Spiketrap offers API access
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Company Information
Spiketrap
Founded: 2016
United States
www.spiketrap.io
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