Audience

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

About Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

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Articles

AI-Driven Social Analytics: Empowering Smarter Decision-Making

Pricing

Pricing Details:
Flexible packages tailored to your needs.

Integrations

API:
Yes, Brandwatch offers API access
See Integrations

Ratings/Reviews - 3 User Reviews

Overall 4.0 / 5
ease 4.7 / 5
features 5.0 / 5
design 5.0 / 5
support 4.7 / 5
More Reviews Write a Review

Company Information

Brandwatch
Founded: 2007
United Kingdom
www.brandwatch.com

Articles

AI-Driven Social Analytics: Empowering Smarter Decision-Making

Videos and Screen Captures

Play Video Social Listening Dashboard Content Calendar Social Inbox Competitor Benchmarking Social Media Monitoring Social Media Tracking
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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
Support
Phone Support
24/7 Live Support
Online

Brandwatch Frequently Asked Questions

Q: What kinds of users and organization types does Brandwatch work with?
Q: What languages does Brandwatch support in their product?
Q: What kind of support options does Brandwatch offer?
Q: What other applications or services does Brandwatch integrate with?
Q: Does Brandwatch have an API?
Q: What type of training does Brandwatch provide?
Q: What pricing for support is available for Brandwatch?
Q: What pricing for training is available for Brandwatch?

Brandwatch Product Features

Audience Intelligence

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Supported
Sentiment Analysis Supported
Social Listening Supported
Social Media Analytics Supported
Trend Tracking Supported

Brand Management

Approval Process Control Supported
Asset Management Supported
Project Management Supported
Artwork Management Not Supported
Change Management Not Supported
Fulfillment Distribution Not Supported

Brand Protection

Domain Monitoring Supported
Social Media Monitoring Supported
Case Management Not Supported
Investigation Management Not Supported
Marketplace Monitoring Not Supported
Mobile App Monitoring Not Supported
Paid Search Monitoring Not Supported
Prioritization Not Supported

Content Marketing

Audience Targeting Supported
Brand Management Supported
Campaign Management Supported
Categorization / Grouping Supported
Distribution Management Supported
Editorial Calendar Supported
Multi-Channel Publishing Supported
Publish Scheduling Supported
Social Media Management Supported
Video Management Supported
Conversion Tracking Not Supported
SEO Management Not Supported

Media Monitoring

Alerts / Notifications Supported
Dashboards / Reporting Supported
Export Results Supported
Social Media Monitoring Supported
Broadcast Media Monitoring Not Supported
Content Translation Not Supported
Online News Monitoring Not Supported
Podcast Monitoring Not Supported
Print Media Monitoring Not Supported

Public Relations

Communications Calendar Not Supported
Auto-Update Media Lists Not Supported
Direct Mail Management Not Supported
Contact Management Not Supported
Article Author Database Not Supported
Press Monitoring Not Supported
Digital Asset Management Not Supported
Press Release Builder Not Supported
Campaign Management Not Supported
Clippings Management Not Supported
Email Distribution Not Supported

Reputation Management

Campaign Management Supported
Response Management Supported
Sentiment Analysis Supported
Social Media Metrics Supported
Social Media Monitoring Supported
Gamification Not Supported
Review Generation Not Supported
Review Monitoring Not Supported
White Label Not Supported

Social CRM

Calendar/Reminder System Supported
Customer Support Supported
Lead Nurturing Supported
Marketing Automation Integration Supported
Multi-Channel Social Integration Supported
Social Media Monitoring Supported
Task Management Supported
Email Marketing Not Supported
Lead Capture Not Supported
Live Chat Not Supported

Social Media Advertising

Bulk Advertising Supported
Campaign Management Supported
Collaboration Tools Supported
Comment / Reply Moderation Supported
Digital Asset Management Supported
Reporting / Analytics Supported
Retargeting Supported
Roles / Permissions Supported
Ad Buying Not Supported
Ad Creation Not Supported

Social Media Analytics Tools

Campaign Analytics Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Supported
Multi-Channel Data Collection Supported

Social Media Management

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing

Analytics Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Supported
Keyword Filtering Supported
Multi-Account Management Supported
Post Scheduling Supported
Automated Publishing Not Supported

Social Media Monitoring

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Supported
Customer Engagement Supported
Dashboard Supported
Influencer Tracking Supported
Reputation Management Supported
Sentiment Analysis Supported
Trend Tracking Supported
Impact Scoring Not Supported

Brandwatch Additional Categories

Brandwatch Verified User Reviews

Write a Review
  • Carter M.
    Sr. Digital Marketing Manager
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Excellent Solution for Social Media Management!!"

    Posted 2023-07-25

    Pros: Brandwatch provides a single platform that combines social media marketing & user engagement. It additionally offers automated post publishing functionality to streamline your workflow, making your job easier. From a user perspective, managing the platform is highly intuitive & user-friendly.

    Cons: Overall, our experience was positive & we received a good response from the team.

    Overall: Brandwatch offers a top-notch consumer intelligence & social media management solutions. The platform provides powerful tools for tracking & analyzing social media performance, giving valuable insights on consumer behavior & market trends. The intuitive interface & comprehensive features make it a must-have for businesses looking to stay ahead in the digital landscape. The customer support team is also highly responsive & provides excellent assistance whenever needed. Highly recommended for businesses serious about their online presence.

    Read More...
  • Ramesh S.
    Senior Technical Support
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Best for Social Media Marketing"

    Posted 2020-07-08

    Pros: #1- It gives one platform for social media marketing with user engagement.
    #2- It also offers you automated post publishing to make your job easy.
    #3- In the usages point of view, it's very easy to manage.

    Cons: #1- We had a positive overall experience and response.

    Overall: Falcon.io is a platform to promote business on social media platforms. We used this tool and had a very positive experience and response from the user side. It saves time and allows us to manage multiple channels at a time.

    Read More...
  • A Brandwatch User
    Ceo
    Used the software for: Free Trial
    Frequency of Use: Daily
    User Role: User, Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Works well but costly"

    Posted 2020-05-08

    Pros: Super good layout and structure of the user interface which was nice. Works well and does what you'd need.

    Cons: I feel like it was too costly for what it does.

    Overall: Overall it's a good tool. I didn't like the cost which is why I didn't keep it but it works well and clean interface.

    Read More...
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