Brandwatch vs. Lumen by Talkwalker Comparison


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About Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.		About Lumen by Talkwalker is a social listening, media monitoring, and social benchmarking platform that helps brands monitor conversations, measure performance, and act on emerging trends. Formerly Talkwalker, the platform provides the same data, reports, workflows, and integrations under its new Lumen by Talkwalker name. It helps organizations track millions of conversations across social, digital, media, and AI channels. Teams can use Lumen by Talkwalker to protect brand reputation, monitor sentiment, benchmark competitors, guide product development, and improve PR and marketing strategies. The platform supports use cases across PR and communications, social marketing, consumer insights, and agencies. Built for brands that need real-time consumer and media intelligence, Lumen by Talkwalker helps teams see what others miss and make smarter decisions faster.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.		Audience PR teams, communications teams, social media teams, marketing teams, consumer insights teams, agencies, brand managers, product teams, reputation managers, and organizations that need social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, crisis management, competitor tracking, sentiment analysis, and consumer intelligence
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing Flexible packages tailored to your needs. Free Version Free Trial		Pricing $9,600 per year Free Version Free Trial
Reviews/Ratings Overall 4.0 / 5 ease 4.7 / 5 features 5.0 / 5 design 5.0 / 5 support 4.7 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros Brandwatch provides a single platform that combines social media marketing & user engagement. It additionally offers automated post publishing functionality to streamline your workflow, making your job easier. From a user perspective, managing the platform is highly intuitive & user-friendly. #1- It gives one platform for social media marketing with user engagement. #2- It also offers you automated post publishing to make your job easy. #3- In the usages point of view, it's very easy to manage. Super good layout and structure of the user interface which was nice. Works well and does what you'd need.
Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information Brandwatch Founded: 2007 United Kingdom www.brandwatch.com		Company Information Talkwalker Founded: 2009 Luxembourg www.talkwalker.com
Alternatives GWI		Alternatives Brandwatch
Revuze		Revuze
Imatag IMATAG		Affinio
Meltwater Meltwater Group		Sprout Social
Critical Mention View All		Social Mention BrandMentions View All
Categories AI Public Relations (PR) Audience Intelligence Brand Management Brand Monitoring Brand Protection Content Marketing Go-To-Market Marketing Account Intelligence Media Monitoring PR Analytics Public Relations Reputation Management Sentiment Analysis Social CRM Social Listening Social Media Advertising Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring		Categories Brand Monitoring Competitive Intelligence Pricing Optimization Reputation Management Review Management Sentiment Analysis Social Listening Social Media Analytics Tools Social Media Marketing
Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Show More Features Audience Intelligence Features AI / Machine Learning Audience Segmentation Competitive Intelligence Content Tracking Data Visualization Data-Driven Insights Filters / Search Image Recognition Sentiment Analysis Social Listening Social Media Analytics Trend Tracking Brand Management Features Approval Process Control Artwork Management Asset Management Change Management Fulfillment Distribution Project Management Brand Protection Features Case Management Domain Monitoring Investigation Management Marketplace Monitoring Mobile App Monitoring Paid Search Monitoring Prioritization Social Media Monitoring Content Marketing Features Audience Targeting Brand Management Campaign Management Categorization / Grouping Conversion Tracking Distribution Management Editorial Calendar Multi-Channel Publishing Publish Scheduling SEO Management Social Media Management Video Management Media Monitoring Features Alerts / Notifications Broadcast Media Monitoring Content Translation Dashboards / Reporting Export Results Online News Monitoring Podcast Monitoring Print Media Monitoring Social Media Monitoring Social CRM Features Calendar/Reminder System Customer Support Email Marketing Lead Capture Lead Nurturing Live Chat Marketing Automation Integration Multi-Channel Social Integration Social Media Monitoring Task Management Social Media Advertising Features Ad Buying Ad Creation Bulk Advertising Campaign Management Collaboration Tools Comment / Reply Moderation Digital Asset Management Reporting / Analytics Retargeting Roles / Permissions Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking		Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling
Integrations Audiense Data Virtuality Desktop.com Facebook Hootsuite Netino X (Twitter) Conductor Dataddo Forsta Khoros Meta Ads Neurons Predict OwlyGPT Qualtrax Reddit Studio Creatio Tableau Zendesk quintly Show More Integrations View All 39 Integrations		Integrations Audiense Data Virtuality Desktop.com Facebook Hootsuite Netino X (Twitter) Conductor Dataddo Forsta Khoros Meta Ads Neurons Predict OwlyGPT Qualtrax Reddit Studio Creatio Tableau Zendesk quintly Show More Integrations View All 16 Integrations
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