Brandwatch vs. Lumen by Talkwalker Comparison


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		Related Products Birdeye Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. 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With over 300 million infringing URLs removed from search engine results, BranditScan has facilitated more takedowns and delists than any other provider in the creator protection space. Combining cutting-edge AI with industry-leading enforcement capabilities, BranditScan helps creators protect their content and revenue at scale. 69 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 12,537 Ratings Visit Website Bluepear Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level. 67 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,400 Ratings Visit Website GWI Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names. 201 Ratings Visit Website D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 189 Ratings Visit Website Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. 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About Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.	About Lumen by Talkwalker is a social listening, media monitoring, and social benchmarking platform that helps brands monitor conversations, measure performance, and act on emerging trends. Formerly Talkwalker, the platform provides the same data, reports, workflows, and integrations under its new Lumen by Talkwalker name. It helps organizations track millions of conversations across social, digital, media, and AI channels. Teams can use Lumen by Talkwalker to protect brand reputation, monitor sentiment, benchmark competitors, guide product development, and improve PR and marketing strategies. The platform supports use cases across PR and communications, social marketing, consumer insights, and agencies. Built for brands that need real-time consumer and media intelligence, Lumen by Talkwalker helps teams see what others miss and make smarter decisions faster.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.	Audience PR teams, communications teams, social media teams, marketing teams, consumer insights teams, agencies, brand managers, product teams, reputation managers, and organizations that need social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, crisis management, competitor tracking, sentiment analysis, and consumer intelligence
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Flexible packages tailored to your needs. Free Version Not Supported Free Trial Not Supported	Pricing $9,600 per year Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.0 / 5 ease 4.7 / 5 features 5.0 / 5 design 5.0 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Brandwatch provides a single platform that combines social media marketing & user engagement. It additionally offers automated post publishing functionality to streamline your workflow, making your job easier. From a user perspective, managing the platform is highly intuitive & user-friendly. #1- It gives one platform for social media marketing with user engagement. #2- It also offers you automated post publishing to make your job easy. #3- In the usages point of view, it's very easy to manage. Super good layout and structure of the user interface which was nice. Works well and does what you'd need. Cons Overall, our experience was positive & we received a good response from the team. #1- We had a positive overall experience and response. I feel like it was too costly for what it does.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Brandwatch Founded: 2007 United Kingdom www.brandwatch.com	Company Information Talkwalker Founded: 2009 Luxembourg www.talkwalker.com
Alternatives GWI	Alternatives Revuze
Revuze	Brandwatch
Imatag IMATAG	Affinio
Meltwater Meltwater Group	Sprout Social
Critical Mention View All	Vista Social View All
Categories AI Public Relations (PR) Supported AI Review Management Supported Audience Intelligence Supported Brand Management Supported Brand Monitoring Supported Brand Protection Supported Content Marketing Supported Go-To-Market Supported Marketing Account Intelligence Supported Media Monitoring Supported PR Analytics Supported Public Relations Supported Reputation Management Supported Sentiment Analysis Supported Social CRM Supported Social Listening Supported Social Media Advertising Supported Social Media Analytics Tools Supported Social Media Management Supported Social Media Marketing Supported Social Media Monitoring Supported	Categories AI Review Management Supported Brand Monitoring Supported Competitive Intelligence Supported Pricing Optimization Supported Reputation Management Supported Review Management Supported Sentiment Analysis Supported Social Listening Supported Social Media Analytics Tools Supported Social Media Marketing Supported
Reputation Management Features Campaign Management Supported Gamification Not Supported Response Management Supported Review Generation Not Supported Review Monitoring Not Supported Sentiment Analysis Supported Social Media Metrics Supported Social Media Monitoring Supported White Label Not Supported Social Media Analytics Tools Features Campaign Analytics Supported Competitor Monitoring Supported Customizable Reports Supported Engagement Tracking Supported Influencer Tracking Supported Multi-Channel Data Collection Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Supported Multi-Account Management Supported Post Scheduling Supported Show More Features Audience Intelligence Features AI / Machine Learning Supported Audience Segmentation Supported Competitive Intelligence Supported Content Tracking Supported Data Visualization Supported Data-Driven Insights Supported Filters / Search Supported Image Recognition Supported Sentiment Analysis Supported Social Listening Supported Social Media Analytics Supported Trend Tracking Supported Brand Management Features Approval Process Control Supported Artwork Management Not Supported Asset Management Supported Change Management Not Supported Fulfillment Distribution Not Supported Project Management Supported Brand Protection Features Case Management Not Supported Domain Monitoring Supported Investigation Management Not Supported Marketplace Monitoring Not Supported Mobile App Monitoring Not Supported Paid Search Monitoring Not Supported Prioritization Not Supported Social Media Monitoring Supported Content Marketing Features Audience Targeting Supported Brand Management Supported Campaign Management Supported Categorization / Grouping Supported Conversion Tracking Not Supported Distribution Management Supported Editorial Calendar Supported Multi-Channel Publishing Supported Publish Scheduling Supported SEO Management Not Supported Social Media Management Supported Video Management Supported Media Monitoring Features Alerts / Notifications Supported Broadcast Media Monitoring Not Supported Content Translation Not Supported Dashboards / Reporting Supported Export Results Supported Online News Monitoring Not Supported Podcast Monitoring Not Supported Print Media Monitoring Not Supported Social Media Monitoring Supported Social CRM Features Calendar/Reminder System Supported Customer Support Supported Email Marketing Not Supported Lead Capture Not Supported Lead Nurturing Supported Live Chat Not Supported Marketing Automation Integration Supported Multi-Channel Social Integration Supported Social Media Monitoring Supported Task Management Supported Social Media Advertising Features Ad Buying Not Supported Ad Creation Not Supported Bulk Advertising Supported Campaign Management Supported Collaboration Tools Supported Comment / Reply Moderation Supported Digital Asset Management Supported Reporting / Analytics Supported Retargeting Supported Roles / Permissions Supported Social Media Management Features Automated Publishing Supported Brand Tracking Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Supported Social Media Monitoring Features Audience Segmentation Supported Competitive Analysis Supported Configurable Alerts Supported Customer Engagement Supported Dashboard Supported Impact Scoring Not Supported Influencer Tracking Supported Reputation Management Supported Sentiment Analysis Supported Trend Tracking Supported	Reputation Management Features Campaign Management Supported Gamification Not Supported Response Management Not Supported Review Generation Not Supported Review Monitoring Not Supported Sentiment Analysis Supported Social Media Metrics Supported Social Media Monitoring Supported White Label Not Supported Social Media Analytics Tools Features Campaign Analytics Supported Competitor Monitoring Supported Customizable Reports Not Supported Engagement Tracking Supported Influencer Tracking Supported Multi-Channel Data Collection Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Not Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Not Supported
Integrations Audiense Supported Data Virtuality Supported Desktop.com Supported Facebook Supported Hootsuite Supported Netino Supported X (Twitter) Supported Caliber Supported Cerby Not Supported Conductor Not Supported Conversocial Supported DataMetrics Supported Facebook Messenger Supported Gradient Works Not Supported Instagram Supported OwlyGPT Not Supported Reddit Supported RingCentral RingCX Not Supported StoryStream Supported YouTube Supported Show More Integrations View All 40 Integrations	Integrations Audiense Supported Data Virtuality Supported Desktop.com Supported Facebook Supported Hootsuite Supported Netino Supported X (Twitter) Supported Caliber Not Supported Cerby Supported Conductor Supported Conversocial Not Supported DataMetrics Not Supported Facebook Messenger Not Supported Gradient Works Supported Instagram Not Supported OwlyGPT Supported Reddit Not Supported RingCentral RingCX Supported StoryStream Not Supported YouTube Not Supported Show More Integrations View All 16 Integrations
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