Audience
Companies interested in a big data solution
About Affinio
Affinio is an Augmented Analytics company that leverages its custom graph technology to understand the billions of connections across big data. Affinio’s AI-based segmentation and visualization technology is putting the power of AI at the fingertips of business users around the globe so they can rapidly discover unique insights that power business decisions that win. There are oceans of information and growing seas of data. Everyone is building a data lake, but no one is building a boat. Affinio’s Analytics and Matchmaker solution are both available inside the Snowflake Data Marketplace. Run Affinio’s graph analytics on your own internal first-party PII data inside Snowflake’s technology. Anyone with or without a technical background can use Affinio to query their data, and their answer comes back in seconds, not days. Discover the overlap between your customer data and another company’s customer data, and then decide to enter into a clean room with them.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
Company Information
Affinio
Founded: 2015
Canada
www.affinio.com
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Product Details
Platforms Supported
Cloud
Training
Live Online
Webinars
Support
Phone Support
24/7 Live Support
Online
Affinio Frequently Asked Questions
Affinio Product Features
Business Intelligence
Benchmarking
Data Analysis
Strategic Planning
Visual Analytics
Ad Hoc Reports
Budgeting & Forecasting
Dashboard
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
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