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About

The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.

About

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Small to mid-sized businesses that want to monitor their brand online

Audience

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$39.00 per month
Free Version
Free Trial

Pricing

Flexible packages tailored to your needs.
Free Version
Free Trial

Reviews/Ratings

Overall 4.3 / 5
ease 4.3 / 5
features 4.3 / 5
design 4.0 / 5
support 4.3 / 5

Reviews/Ratings

Overall 4.0 / 5
ease 4.7 / 5
features 5.0 / 5
design 5.0 / 5
support 4.7 / 5

Pros & Cons from Real Users

Pros

  • SUPER UI AND UX and pleasant on the yes. Love the information and word cloud. Prices are not bad but worth it.
  • Kind of a cool concept to find out what people are saying online about your brand so you can follow.
  • A great tool to keep a check on social media mentions. Easy to use the tool, and the support team is best!

Cons

  • FB and Instagram are gone which was the core of the product. It will be back I hope, if not, hard to stay with the app.
  • It didn't seem to get everything that it was supposed to.
  • No cons specifically till now. However, the user interface can always be better.

Pros from Real Users

Pros

  • Brandwatch provides a single platform that combines social media marketing & user engagement. It additionally offers automated post publishing functionality to streamline your workflow, making your job easier. From a user perspective, managing the platform is highly intuitive & user-friendly.
  • #1- It gives one platform for social media marketing with user engagement. #2- It also offers you automated post publishing to make your job easy. #3- In the usages point of view, it's very easy to manage.
  • Super good layout and structure of the user interface which was nice. Works well and does what you'd need.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Awario
Cyprus
awario.com

Company Information

Brandwatch
Founded: 2007
United Kingdom
www.brandwatch.com

Alternatives

Alternatives

Leado

Leado

Leado.co
Imatag

Imatag

IMATAG
Social Mention

Social Mention

BrandMentions
Meltwater

Meltwater

Meltwater Group

Categories

Categories

Social Media Monitoring Features

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Media Monitoring Features

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Social Media Monitoring Features

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Audience Intelligence Features

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Brand Protection Features

Case Management
Domain Monitoring
Investigation Management
Marketplace Monitoring
Mobile App Monitoring
Paid Search Monitoring
Prioritization
Social Media Monitoring

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Reputation Management Features

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social CRM Features

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Integrations

Desktop.com
Facebook
X (Twitter)
ChannelMix
Conversocial
DataMetrics
Dataddo
Facebook Ads
Facebook Messenger
Hootsuite
Instagram Ads
Meta Ads
Neurons Predict
Qualtrics Customer Experience
Reddit
Salesforce Agentforce Service
Slack
Socialgist
Zendesk
quintly

Integrations

Desktop.com
Facebook
X (Twitter)
ChannelMix
Conversocial
DataMetrics
Dataddo
Facebook Ads
Facebook Messenger
Hootsuite
Instagram Ads
Meta Ads
Neurons Predict
Qualtrics Customer Experience
Reddit
Salesforce Agentforce Service
Slack
Socialgist
Zendesk
quintly
Claim Awario and update features and information
Claim Awario and update features and information