Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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ICX Media
Via proprietary and patent pending algorithms. Accurate key demographics include age, gender, location, marital status, ethnicity, income level, general interests, sentiment, affinities, topics, videos viewed, etc. Hot topics, detailed content preferences, genres & sub-genres, popular categories, and sub-categories. Everything you'd want to know: analyze what’s happening now and predict the next BIG thing. Audiences built from Rich Profiles™ make activation a breeze. Our pipeline is super handy when you’re in the process of creating new content, programming a YouTube channel, or working on customer conversion. And because you get to decide how many audiences you wish to profile and eventually activate you can use our audience intelligence to execute research, derive customer insights, and forecast hot trends.
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Unbound Insights
Measure effectiveness for continuous optimization. Align your multichannel marketing efforts to key business goals and measures their effectiveness. Optimize campaigns to ensure the highest degree of success. Robust reporting capabilities to track and measure overall usage and behavior, demographics, key metrics as well as specific asset watches. Deliver persuasive content based on specific audience segments and profiles deriving from interest, past history, location, referrer & more! Our intuitive reports provide deep insight and visibility of usage and behavior across your web properties, so you can manage risk and drive optimization. Visits, journey patterns, downloads, conversions, keywords. Provides an aggregate overview of key analytics and performance indicators. Helps you gain an understanding of who your visitors are, where they’ve come from, and the effectiveness of your buyer persona strategies.
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Abralytics
Understand your audience and measure your marketing 80% faster than Google Analytics. Imagine if Google Analytics was simple, fast and actually put your visitor’s privacy first? That’s Abralytics. Enjoy jargon-free reporting, actionable insights and metrics that make sense of the data and help turn it into decisions. Get useful tips, reports and opportunities delivered straight to your inbox without logging in. Keep reporting on your terms; daily, weekly or monthly. Simple reporting, easy to install and no additional compliance needed. Get all the best bits from Google Analytics in 20% of the time. Leverage Smart AI to uncover unique ways to optimize your site and drive more conversions. Create campaigns to quickly see which marketing efforts are winning and which ones are ravaging your ROI. Set up events to measure user actions such as “add to shopping cart” and more to see what’s happening and what’s working best.
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