Audience
CPG markters
About Catalina
Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Identify your audience and where best to reach them with your message. It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.
Other Popular Alternatives & Related Software
Algori
Improving FMCG growth with the fastest and most granular insights from 45,000 shoppers in Spain. Top 10 SKUs ranking in selected categories and retailers for the last 6 weeks. Fully transparent commercial engagement model. Granular stock-keeping-unit (SKU) basket data. 45.000 weekly active shoppers and near real-time data. Tailored answers to custom business questions delivered by our skilled industry team. Access SKU-level insights to relevant business questions online at any time via Algori's Insights platform together with expert support. Fully automated software-as-a-service solution, delivering answers to your business questions faster than ever before. Get the fastest insights about what works and what doesn't. Increase your distribution by helping retailers grow. Connect shopper's opinions to real purchase behavior. Access in detail all baskets in your category and know your consumers better than everyone else.
Learn more
CE Vision
CE Vision visualization platforms and data feeds deliver unrivaled market research and shopper behavior intelligence by fusing numerous privacy-compliant data types across geographies. These unique actionable insights are driven by near real-time market intelligence and benchmarking capabilities at the industry, subindustry, and brand levels with data on 12K+ tracked public and private brands and 494K+ store locations. You can view data by online, brick & mortar, and 3rd party channels as recent as 6 days post-purchase.
Global brands trust CE Vision data for market intelligence and to understand shopper behavior. Discover new competitors and growth drivers, compare sales against competition, assess customer loyalty and retention, benchmark market share, and analyze overall business performance.
Whether you're looking to better inform corporate strategy, power marketing insights, or better understand your shoppers, CE Vision offers the most accurate market intelligence.
Learn more
BRIDGE CONNECT
BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale.
Learn more
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
Learn more
Integrations
Company Information
Catalina
Founded: 1983
United States
www.catalina.com
Videos and Screen Captures
Other Useful Business Software
MongoDB Atlas runs apps anywhere
MongoDB Atlas gives you the freedom to build and run modern applications anywhere—across AWS, Azure, and Google Cloud. With global availability in over 115 regions, Atlas lets you deploy close to your users, meet compliance needs, and scale with confidence across any geography.
Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
