Audience
Companies, brands and marketers interested in a powerful audience intelligence platform
About Pulsar Platform
Pulsar is the world’s leading audience intelligence platform—harnessing rich data sets, AI and human minds – so our clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society.
Design and run your own studies with a subscription to our cloud-based SaaS platform – with full training, account and customer success support. Engage our Research & Consultancy programs tailored to your business needs, leveraging our in-house team’s expertise to design and deliver insight reports and strategic guidance.
Go beyond traditional social listening by combining it with audience segmentation. Apply audience intelligence to your listening - Pulsar is the only software on the market offering both social listening and audience segmentation in one seamless experience. Discover the main communities in your audience, and see how each of them talks about the same topic differently, to tailor your targeting approach.
Other Popular Alternatives & Related Software
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
Learn more
Brand24
Brand24 is a media monitoring tool to identify and analyze online conversations about your brands, products, and competitors.
Brand24 empowers its users to monitor their online reputation, prevent PR crises, track the results of their social media campaigns, boost their brand awareness, improve customers’ experience and find influencers.
This tool collects all publicly available mentions in real-time and covers various sources, including social media platforms, podcasts, newsletters, news sites, blogs, forums, and more!
Learn more
Lumen by Talkwalker
Lumen by Talkwalker is a social listening, media monitoring, and social benchmarking platform that helps brands monitor conversations, measure performance, and act on emerging trends. Formerly Talkwalker, the platform provides the same data, reports, workflows, and integrations under its new Lumen by Talkwalker name. It helps organizations track millions of conversations across social, digital, media, and AI channels. Teams can use Lumen by Talkwalker to protect brand reputation, monitor sentiment, benchmark competitors, guide product development, and improve PR and marketing strategies. The platform supports use cases across PR and communications, social marketing, consumer insights, and agencies. Built for brands that need real-time consumer and media intelligence, Lumen by Talkwalker helps teams see what others miss and make smarter decisions faster.
Learn more
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
Learn more
Pricing
Pricing Details:
Custom
Company Information
Pulsar
Founded: 2013
United States
www.pulsarplatform.com
Videos and Screen Captures
Other Useful Business Software
Paessler - Monitor Your Whole Network in Minutes
Waiting weeks for a monitoring rollout isn't an option when infrastructure doesn't stop running. PRTG's auto-discovery scans your network and suggests from over 200 pre-configured sensor types, so you're watching servers, applications and devices within minutes, not after a multi-week deployment. Enterprise-strength monitoring, without the enterprise complexity. Start your free trial today.
Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
Videos
Support
24/7 Live Support
Online
Pulsar Platform Frequently Asked Questions
Pulsar Platform Product Features
Audience Intelligence
AI / Machine Learning
Supported
Audience Segmentation
Supported
Competitive Intelligence
Supported
Content Tracking
Supported
Data Visualization
Supported
Data-Driven Insights
Supported
Filters / Search
Supported
Image Recognition
Supported
Sentiment Analysis
Supported
Social Listening
Supported
Social Media Analytics
Supported
Trend Tracking
Supported
