Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
About SparkToro
Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. SparkToro crawls tens of millions of social and web profiles to extract data about any describable, online audience. Before, if you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive accurate information. SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds. We believe the most effective marketing reaches your customers through people, publications, and places where they already pay attention.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Pricing
Starting Price:
$50 per month
Free Version:
Free Version available.
Company Information
SparkToro
Founded: 2018
United States
sparktoro.com
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
SparkToro Frequently Asked Questions
SparkToro Product Features
Audience Intelligence
Audience Segmentation
Supported
Competitive Intelligence
Supported
Data-Driven Insights
Supported
Filters / Search
Supported
AI / Machine Learning
Not Supported
Content Tracking
Not Supported
Data Visualization
Not Supported
Image Recognition
Not Supported
Sentiment Analysis
Not Supported
Social Listening
Not Supported
Social Media Analytics
Not Supported
Trend Tracking
Not Supported
Market Research
Benchmarking
Supported
Email / Online
Supported
Statistical Analysis
Supported
Compensation Management
Not Supported
Data Management
Not Supported
Face-to-Face
Not Supported
Panel Management
Not Supported
Paper-Based
Not Supported
Phone-Based
Not Supported
Sample Management
Not Supported
Survey Management
Not Supported
Social Media Analytics Tools
Customizable Reports
Supported
Influencer Tracking
Supported
Multi-Channel Data Collection
Supported
Campaign Analytics
Not Supported
Competitor Monitoring
Not Supported
Engagement Tracking
Not Supported
