Audience
Media planners interested in a powerful planning and buying platform
About Blis
A truly unique planning & buying platform. Deliver omnichannel campaigns with a single, unified audience. Blis is an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, delivering KPI-beating results for the world’s largest brands and media agencies.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
Company Information
Blis
Founded: 2004
United Kingdom
blis.com
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Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
