NPAW

Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies.

Online audiences expect instant access to video content and an uninterrupted viewing experience everywhere and on any device. Issues that impact the viewing experience such as slow startup times, low-resolution video, and rebuffering lead to lower engagement, higher abandonment, poor brand perception, and a lower likelihood that viewers will return. The stakes are too high to ignore the link between video quality, consistency in performance, and business results. Understanding your audience’s online viewing experience from a quality and engagement perspective helps keep an active pulse on the health of your business. Visibility into the quality of video performance is critical to uncovering key insights related to your viewers, which in turn impacts long-term business viability.